Yanik Silver – Information Marketing Players Workshop
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Yanik Silver – Information Marketing Players Workshop
Dear Internet Friend,
Remember the old B-Movie’ science fiction flicks with aliens or Mad Scientists sucking out brains of unknowing victims? Well what you’ll hear about here is probably the closest thing to a brain transplant for information marketing & creating Internet wealth…
But before we dive in – let me share a few recent stories with you…
2 years ago Liz Sherwood had just given birth to her daughter and came to realize that in Texas there was no law that once you went away on maternity leave you were entitled to your same job back.
She really wanted to stay home with her new daughter and basically HAD to create income. Liz decided she was going to do it online and came to me with a germ of an idea. We talked it over, brainstormed and honed it. And all our refinements paid off to the tune of $58,000.00 in just 30 hours of her product release. Now here’s the best part — this $58,000.00 was actually monthly recurring revenue until customers dropped out. Not bad for a youth pastor with no marketing experience and her very first info product.
Okay how about this one?
I have a soft spot in my heart for young entrepreneurs and this “kid”, Nathan Morris, from North Carolina emails my office about his situation. He told me he’d read one of our introductory programs and was starting to make about $1000/month online from his college dorm room. He wanted to know if I would meet him for coffee. Typically I don’t do that without charging a very significant consulting fee but this time I made an exception.
Nathan drove up 12 hours for that cup of coffee but he walked away with a game plan to earn 6-figures from his tiny list of 2000-some people. Wait until you hear the niche he sells to — it’s so crazy and it could only work online. Nathan sells to enthusiasts who want to take the engine out a Honda Accord and move it to their Honda Civic to make it go faster! The best part about Nathan’s story is his Mom accusing him of dealing drugs because he started making so much money selling information products after our meeting. 😉
Here’s one more but with a different starting point…
Jerry Clark was already successful in his own right before we met. He was an in-demand speaker and trainer making millions selling from the stage. But that was the problem. He had to be on planes, living in hotels and traveling around the world to make that kind of income. And with the birth of his new son, Isaiah, he wanted to be home — but he didn’t want to reduce his income. Jerry applied just a few simple ideas for leveraging his expertise and turned them in a six-figure annual, recurring payday! And the best part is he’s just getting started with his new lazy method for earning income with information products.
All of these stories (and many others you’ll hear about shortly) have one major thing in common…Freedom!
Freedom to do pretty much whatever you want, almost anytime you want and let the Internet pay for it!
It’s this same kind of freedom you can achieve and I’m so sure of it I’ll place $250.00 of my own money on the table as a kicker. (I’ll explain more about this unprecedented guarantee in a moment).
But before we get to that let me share with you my own story of how all this started.
My Silly Idea At 3 O’Clock in the Morning…
I stumbled onto all of this by accident back in January of 2000. That’s when I woke up in the middle of the night with an idea to try online. I literally jumped out of bed and registered the domain name at three in the morning, much to the dismay of my wife, Missy.
That first site (still making money hand over fist) is called Instant Sales Letters. Just last month it brought in $13,509.84 (and that’s a slow Summer month).
The great thing is I haven’t really touched that site in about 5+ years…and each year it still rakes in a solid 6-figures totally on autopilot.
Combined, all my websites selling e-books, content and info products raked in $3.1 Million last year. Don’t worry if you can’t relate to that kind of number yet because I started off small just you might. My first site brought in $1,800.00 the first month and then $3,400.00 the 2nd month…and very quickly jumping to $9,400.00 in the 4th month.
I have websites in all sorts of different subjects. From fitness to artistic techniques to houseplants and more. Even my wife sells a “thank you” letter product that started making her money within 1 week of putting it up. All of these are just additional, passive “online oil wells” because once you figure out the system it’s like a “cookie cutter” and you can keep putting up more and more.
I started out of my 1-bedroom apartment with just a glimmer of an idea for my first website. (Yeah, I know this sounds like an informercial already — but I promise I will not show you how to place tiny classified ads.);)
And now today, I have dozens of successful websites bringing in automatic cash flow for me regardless if I work or not. Frankly, I’ve thought about “retiring” but I love being a part of so many success stories that those keep me going. In fact, I get dozens of unsolicited testimonials every month like this one…
7 Reasons Why Selling Information
Might Be the Best Business in the World:
- Reason #1: You have no competition. Everything you sell is copyright protected so you can’t be “knocked off”.
- Reason #2: Incredibly huge profit margins. People aren’t paying for bits and bytes, a bunch of CDs or paper & ink they are paying you for the value of the information. In fact, with a digitally delivered or ‘downloadable’ product your profit margin is nearly 100%. (Compare that to any giant online retailer who can only compete on price and eeks out a slim single digit profit margin.) Or with a physical information product you can easily 10-to-1 margins or more.
- Reason #3: You can work from anywhere you wish. It doesn’t matter if you’re playing beach volleyball in Aruba or skiing in the Rockies. You can run your business from anywhere you can find an Internet connection.
- Reason #4: You can set up your business so it works on complete autopilot That’s how my web sites work right now with about 90% of the ‘hard work’ handled automatically. (Of course, a real person still needs to jump in every once in awhile but once you get your system down it really is only a few hours a week to keep it all going.)
- Reason #5: No need for employees. I have absolutely zero employees (it’s just Missy and I running the whole show) and I couldn’t be happier not to deal with all those headaches and hassles. We do have 2 virtual assistants and one ‘tech’ guy on retainer but no real employees.
- Reason #6: Incredibly low start up costs. You don’t need a factory or even a store front because you can run your business in any spare space a computer fits. I actually started from the corner of our living room in our 1-bedroom apartment with $800. Today you can get going for way less! Your biggest costs will probably be finding a good web designer. (Don’t worry — I’m a total “techno dunce” and I’ll give you some of my go-to-guys to help you!)
- Reason #7: You get paid over and over again for work you do one time. Once you create your information product you can keep selling it over and over again. The work is done one time and you repeatedly profit from it. That’s incredible leverage so your income isn’t tied to the number of hours you work.
Those are my own personal reasons but check this out…
At last count I’ve had over 508 people post to my InternetLifestyle.com blog detailing their own reasons for WHY information marketing is the best business in the world.
It’s for all these reasons and more I truly think Information is your key to creating the freedom, wealth and security you deserve. Now imagine how much faster you get your information business up and going (or take it to the next level) by having a step-by-step blueprint from someone who’s actually done it!
Proof That I Really Do “Walk The Talk”
Only six months after starting my first web site – our daily deposits were ranging anywhere from $384.79 to $789.61:
Now, today it’s not unusual to take in $1,500.00/day, $2000.00/day or more:
And the money has kept coming in and even increased year after year:
These are documented daily deposits from just one of our accounts. And all of this is actual money that was deposited in my account automatically from my website while I’m sleeping, working on other projects or just hanging out.
Or on the days we have promotions going on — things get really exciting!
Now keep in mind these figures represent my own results. I am not guaranteeing or implying you’ll do as well. (You could even do better like some students — or not.) Plus these amounts are gross not net but I do have a VERY healthy profit margin with an extremely low overhead.)
Of course the money (and attention) is great – but there’s actually a much bigger benefit to having an Internet business that runs itself almost completely on autopilot – and that is the freedom we talked about!
Now I have the time to do pretty much whatever I want to…
Time to have fun…
I go play volleyball, work out at the gym, go for a walk to the park with my kids or just plain goof off pretty much whenever I want. I never put on a suit except for a funeral or wedding and I typically work in a pair of flip flops and shorts.
Actually, most of my friends and my neighbors wonder how I’m driving around in a brand new Aston Martin and how my wife, Missy, and I can take off for so many trips. (In fact, some of the most recent ones that come to mind are Hawaii, Italy, a Caribbean Cruise, Australia, Aruba, and even spent 2 months living on the beach in California where we rented a house and just brought our laptops. All while my web sites kept pouring out orders and putting more money into the bank account then when we left.)
Plus, now that I’m a father, I have the time to watch my son and daughter grow up. With our 2-year old, Zak, I got to witness every little moment from his first real smile to his very first steps. I’m usually the only father at his ‘My Gym’ class and I get a kick out of it. Plus now with our new 2 month-old, Zoe, I get to do it again.
Personally, I get my thrills from any kind of exciting experience like Running with the Bulls, bungee jumping, sky diving, Baja racing, exotic car road rallies, Zero G flights, an even upcoming trip into space on Virgin Galactic.
I know for some people these kind of outlandish adventures aren’t for them — but if there is something you’re passionate about and excited for you can do it thanks to the income generated online with your information marketing business.
To date, I’ve single-handedly sold $12,000,000.00+ online & offline and if you can name a type of information product — I’ve probably been involved in it….
I’m talking all price points from price points from $17 – $20,000.00 covering eBooks to Audio to Video to Teleseminars to Home Study Courses to CDroms to Resell Rights to Software to Live Events to Coaching Programs to MasterMind programs. Frankly, you’d be hard pressed to name an aspect of ‘info’ marketing I haven’t been involved in. In fact, here’s…
A Quick Glimpse At My Information Marketing Track Record:
- In 1998, my very first information marketing business selling to a small niche of 10,000 prospects produced $150,000/year.
- 4 different products have eclipsed the monumental 7-figure mark for sales and one of them was a just simple $40 downloadable product.
My free viral ebooks, which are specifically designed to sell other products, have been downloaded over 3,000,000 times online (and this is probably a very conservative estimate). - Last 5 launches have all broken $100,000.00 in their first 7 days of release.
- Held the largest Internet marketing only conference with 521 attendees for my “30th Bday Bash”.
Sold-Out a $14,497.00 “Apprentice” program (Yes, before Trump!) and created a wait list using nothing more than email. Side note: Participants not only paid the hefty program fee but also a 12% royalty on sales! - Brought in over $500,000.00+ selling rights to pre-existing products.
- Sold over $212,117.00 in one hour from a single 1-hour teleseminar.
- Little print newsletter generates over $650,000.00/year and it’s barely been promoted.
- Created the “Underground Online Seminar” which was sold out every year weeks in advance of the actual event. (This single event has exceeded 7-figures in income each year.)
- Designed a Peer-Advisory MasterMind Group. In the first year 18 individuals paid $15,000.00 to be part of this group which met 3x/year. In the second year I’ve added one more group and raised the bar up to $20,000.00 per person. (Just these 2 groups alone are worth an extra $400,000.00+ in NET profits.)
I love MasterMind groups because if done right they require significantly less personal time and can create disproportionate profits for you. The big secret is when you bring the right people into your MasterMind group they’ll end up doing the heavy lifting and it actually works out better than any type of one-on-one coaching or mentoring. - Initiated a group coaching program for $7,500.00 per student. Allows you to get paid more by going away from one-on-one coaching.
- Held numerous small workshops on specialized topics ranging for $3,000 to $10,000/person. (What’s more, I packaged up the DVDs/Audios from these events for hundreds of thousands in additional profits that’s still selling strong.)
- Developed multiple high-end “e-classes” which were $2,000.00 for tuition and always sold out with days of announcing each new class. (One of the best ways of getting significantly more for roughly the same content but only giving limited access to students via email homework assignments.)
- Modified an existing information product (kit) for Cosmetic Surgeons into a high-priced, done-for-them service type business. Went from a $900 sale to a $43,500.00 per year revenue stream from those doctors.
- Licensed existing content Internationally and for other marketplaces where I’m not currently involved in for extra 5-figure and 6-figure windfalls. And more…
Here’s the bottom line, never before have we lived in such a time filled with immense opportunity to do your own thing…quickly and easily.
I know you might be skeptical and that’s totally understandable.
That’s why even more exciting than my own success is the success of my students, who have gone on to build 6 & 7-figure businesses selling information in every conceivable field.
- Investing
- Business
- Music Lessons
- Fitness
- Obsessive/Compulsive behavior
- Sports
- MLM
- Child Development
- Business-to-Business training
- Professionals
- New age development
- Natural medicine
- Dieting
- Self-Help
- Real Estate
- Work-at-home Moms
- Pets
- And lots more…
Here Are Just a Few Of Our
Information Marketing Success Case Studies:
 “On Track to Break $1,000,000.00 in Sales This Year…”Â
CASE STUDY: Brett Fogle
LOCATION: Boca Raton, FL
MARKETPLACE: Investing & Financial (And Others)
BRETT’S PERSONAL LIFE BEFORE: Before learning some of these strategies, I was working 18 hour days trying to run and grow my online business with not much time freedom or time to spend with my girlfriend.
BRETT’S PERSONAL LIFE AFTER: Now I have much more time to enjoy life — spend time with family and friends… vacation 3-4 times per year. I bought a beautiful home in Boca Raton Florida and just got the car I’ve always wanted… a Porsche 911 Turbo including a new driveway to park it on. Â We can now afford to outsource much of the tedious order taking and customer service and enjoy more time and financial freedom. Â I’m not a slave to my computer anymore and now have a steady reliable online income.
BRETT’S BUSINESS BEFORE: Before I used your ideas and strategies, my business was limited to one drop-shipping website that was limping along and making only several thousand dollars a month in profits and only a couple thousand subscribers.
BRETT’S BUSINESS AFTER: After using your materials and strategies… that same business generated over $570,000 last year and is on track to break $1,000,000 in sales this year…. We have one affiliate who has sent over $120,000 in sales to us alone. Â I’ve also used these same affiliate/JV strategies to launch and grow an info-product business to over $750,000 in sales in under two years with zero advertising!
THE BOTTOM LINE: Â I have the satisfaction of knowing all my hard work paid off and was worth the early sacrifices. Â The biggest Ah-Ha has been how powerful affiliates can be to growing your business quickly and with zero cost to you. Â As you keep adding new quality affiliates, your income continues to grow and grow…
The people with the best information online are the most successful. Â Don’t try to figure all this out on you own — it’s much better to leverage what other people have already discovered that works!
As a general rule, the most expensive resources, seminars, products are usually the ones that add the most to your bottom line! Look at it as an investment in your future, and always, always re-invest in new tools to grow your business.
Here is Just a Tiny Sampling of The Topics Covered:
- What you MUST do differently to create a MILLION dollar business vs. a business that only makes you a few thousand a month (99% of internet marketers will never crack the 7-figure mark… but in this course you’re going to learn the specific techniques and strategies I’ve used in creating several million dollar businesses not only for myself but for my students)
- How to come up with the “BIG” idea for an information marketing product. (To me, this is the true difference between a home run info product and one that barely has a pulse in the marketplace!)
- 7 proven ways to get a slew of powerful testimonials even if you don’t have a list or a “name” in your industry.
- The big secret to making it a “non-decision” for customers to happily pay you each and every month. (This is a complete 180-degree shift from how you’re typically required to make ‘back-end’ offers. One ‘student’ just told me he went from about zero in his information marketing business to $400,000.00+ with this one secret!)
- How to truly build a million dollar+ affiliate program that generates non-stop sales for you and you pay them after they make the sale. (I’ve built my own affiliate network to 42,000+ affiliates generating $1.5M+ in commissions each year and I’ve developed the Glazer-Kennedy affiliate program that was responsible for $4M+ in sales from a tiny group of 170 affiliates.)
- A major mistake beginners (and even some experienced marketers) make when launching an affiliate program that practically guarantees they will LOSE their affiliates soon after they join up
- The exact email that gets 40% of the people who read it to sign up for my affiliate program immediately!�(It’s easily customizable to any market, and works even better in fields unrelated to marketing)
- The exact email I send to strong affiliates to light a fire under their ass and get them working hard to promote my stuff (This one is easily customizable as well… and you’ll be amazed at just how fast the sales start rolling in when you use it
- A simple secret to use with your own affiliate links that increases your commissions and prevents them from being hijacked (I recommend you Create these links for your own super affiliates to motivate them as well)
- The simple question you need to ask yourself to have a flood of non-stop moneymaking information marketing ideas….and how to TEST them quickly without breaking the bank!
- How to successfully leverage your existing information products and squeeze even more profits out of them (with little or no additional work).
- TRUE Joint Venture Case Studies — I’m going to “pull back the curtain” and show you how I established 3 of my most successful joint ventures, step-by-step. (This definitely isn’t what most people call “JVs” — but real joint ventures.)
- How to handle the “ugly stuff” like creating contracts, agreements and even new corporations with your JV partners (It’s actually brain-dead simple when you follow these simple steps)
- The wrong and right way of using Teleseminars to sell! (Teleseminars have become the new ‘hot’ concept online but 90% of people doing are making major mistakes.)
- How to successfully build up a product launch from inception to execution to keeping the momentum going!
- The secret back-door technique to selling eBooks on Amazon.com to use as lead generators. Amazon is one of the web’s largest and most overlooked search engines. (This section alone is worth the price of the entire program…you can generate targeted traffic CHEAP and almost NO ONE is doing it!)
- Speaking of overlooked search engines…eBay gets more searches than Google! And it just so happened we had one of the foremost renegade eBay insiders at this event spilling the beans on how he’s generating THOUSANDS of dollars in sales and tens of thousands of leads on eBay for us. (If you like inexpensive traffic that converts well, you are going to LOVE this)
- How to integrate “personality” in your product and marketing so that buyers want more and more and more!
- How to use viral eBooks to increase the traffic and sales of any internet business — first right away with the initial launch — and then FOREVER as they spread out over the web (I’ll also show you my 7 secrets to double or triple your eBook downloads that work even better in markets that aren’t related to internet marketing)
- Offline secrets of direct mail, space advertising, telesales, etc that can quickly and easily DOUBLE your profits.
- My #1 secret for getting customers to “pre-pay” for me to create an information product!
- How to use resell rights to create dramatic profit surges plus long-lasting benefits without devaluing your product.
- How to create home study courses and “Big Package” products (You’ll learn not just what to put in the product… but my secret tactics for strategically cutting return rates down to almost ZERO)
- The right way to conduct “sales” and special “savings events” so that your customers don’t get used to waiting for a sale and driving your profits into the toilet.
- Creating a “Godfather” position so you can leverage your list and get paid on everything they’re going to buy anyway (without you having any of the headaches of fulfilling, customer service, etc.)
- A slick way to capture the names of buyers of people who buy your products from other people!
- “Trojan Horse” information marketing (advanced secret that I don’t want to even hint at here!)
- Already selling online? Use these “point-of-transaction” secrets to instantly double or triple your ROI on practically any product you sell!
- How to protect your market by knocking yourself off and being your own competition… eliminating any chance of a competitor coming in and stealing your profits
The “dirty work” made easy — I’ll show you how to easily set up the behind the scenes stuff for your business… I’m talking all the ‘nitty gritty’ details of merchant accounts, fulfillment, customer service, software, legal forms, copyright protection, and everything in between without going insane (It’s actually much easier than you think to create a business that runs itself, and that’s exactly what this course is going to show you how to do
Plus, I’m going to cover all kinds of intimate details from my business life – including:
- How I manage my time…
- How I motivate myself…
- My goal setting systems…
- Checklists I use…
- Software & tools I use to run my business…
- Dealing with copyright theft and out-right rip-offs…
- How/what I outsource and much more!
In fact, no subject was taboo or off-limits during these 2 days. Frankly, no stone was left unturned detailing the real insider’s path to wealth in the information marketing business. This is the complete MATRIX-like download of my “brain” and all my files.
What’s more, there’s another huge benefit to this package and that is the caliber of attendees. Each one of the attendees is a successful business owner in their own right and I made sure there were lots of “insider secrets” that I coaxed out of them during these 2 days. I think you’ll be shocked and amazed at the uncensored intel they candidly shared!
Remember, others paid $5,000.00 to hear this brand-new information live a few months ago — but you’ll get everything in the home-study version delivered to your door for pennies on the dollar.
Okay all of that is still just a part of what you get with this entire package…here’s the next major component…
Mega Course #2:
“How to Sell Super High Priced Information Products & Services” Workshop
“Here’s Everything You Need To Sell High-Priced, BIG-Profit Products & Services To Eager Buyers…Without Working Any Harder”
This was (and is) the first (and only) workshop devoted to the psychology, creation, execution and implementation of selling high-ticket information products and services.
Here’s where it gets advanced!
If the previous workshop was your college degree then this is like your Masters and PhD all rolled into one.
Frankly, if you boil down my biggest profit windfalls in my business (and the most astute marketers I observe) it has come down to selling premium products and services at premium prices. That’s how my business has leapfrogged from 6-figures to 7-figures and now multiple 7-figures a year!
Want to Add An Extra Million Dollars
To Your Bottomline This Year? It’s Easy!
If you want to pile up an extra million dollars this year in your business — there’s a couple ways of doing it. Let’s take a look at the math here on some different price points:
$25 product x 40,000 customers = $1,000,000
$50 product x 20,000 customers = $1,000,000
$100 product x 10,000 customers = $1,000,000
$1,000 product x 1,000 customers = $1,000,000
$10,000 product x 100 customers = $1,000,000
Frankly, most people are banging their heads against the wall trying to sell $7, $25, $50 or even $100 products. From the chart above you’ll notice it takes tens of thousands of customers to hit the 7-figure mark.
And notice I said customers — that doesn’t even begin to count the number of visitors you’ll need to generate in order to gain those customers. Even if you had a very high 5% conversion rate you’d still be looking at having to drive in 800,000 visitors! (Most sites convert at 1% — 3% so the number of visitors you need is significantly higher than what I just told you.)
But when you understand how to sell high-priced products and services you only need 100 good customers to pocket a cool mil. Now you’re probably thinking, “Easy for you to say! But there’s no way my customers would buy anything priced like that!”
I’m glad that’s on your mind because that’s exactly what your competitors are saying too – while you can be chalking up huge 6 and 7-figure paydays….if you get it!
Listen, it truly takes about the same effort (with a few tweaks) to sell a high-priced product as it does to sell a low-priced (low margin) product. In most cases the difference is simply having the confidence to present an attractive offer with exceptional value to your customers at a premium price.
I know it sounds too good to be true but give me a chance to prove it could work for you too…
You see, the real hidden wealth in your business is selling high-priced products and services to a select group of qualified customers. You’ve probably heard of the “80/20 rule”. This is the rule that states 80% of your income is derived from 20% of your customers. Well that’s true.
Most people stop there- but this concept keeps going…
You can take the 80/20 rule one level further and divide up those top 20% again by 20%. So now you’re left with the top 4% of your customers. Those 4% are the ones where price becomes incredibly E-L-A-S-T-I-C based on the value presented. And that same 4% will feed in you style for the rest of your life — if you let them.
Think about all the benefits having a high-priced, BIG-profit product or service does for you. Actually here are 7 quick ones that spring to mind immediately…
7 Reasons Why You Should Sell High-Priced Products:
Reason #1: More Profits
Okay no surprise here. When you sell for higher prices you make more profits. Very few companies have been able to sustain a “low price” position in the marketplace. Sears couldn’t. K-Mart couldn’t. And now it remains to be seen what Wal-Mart does with that position. (Actually if you study Wal-Mart you’ll notice they are bringing in some significantly high-priced, high-margin products.)
Reason #2: Better Customers
Price qualifies your customers more than you might realize. The ones that pay $7 for an ebook are going to be the ones that whine and complain the most! They’ll tax and strain your customer support team. But in comparison the customers who spend significant amounts of money are surprisingly easier to deal with and less demanding.
Reason #3: Psychology of Price Works In Your Favor
We’ve always been taught “You get what you pay for”. It’s not uncommon for a prospective customer to discount a product or offering because it’s “too cheap”.
Reason #4: Can Deliver More Value
Ultimately the value you provide will dictate the profits you receive from your customers. Increase the value and your revenues go up. By selling high-profit products with high-margins you have lots more wiggle room to deliver sensational value. You can really “WOW” your customers and buyers. Not only can you throw in high-value extras but you can afford to deliver truly unique unadvertised bonuses and follow-ups.
Reason #5: Some Buyers Will NOT Buy Low-Priced Items
It sounds crazy but some customers are only premium buyers. If you gave them a discount it would actually decrease the response. Plus, some customers are only comfortable buying in the high-end range. I was shocked when I discovered with my first high-priced offering.
Reason #6: Create Big Paydays
All the big profit windfalls you’ve seen highlighted in the marketplace have all come from creating high-priced offerings. You’ve seen some of the numbers…$1M in a day, $900,000.00 in 8 minutes, $3.5M in one week, etc. etc. Like I already showed you in the chart — it’s way easier to hit these kind of big paydays by only having to sell to a small handful of customers.
These are all the result of good execution and having the margins in place for the final reason…
Reason #7: You Will OWN The Marketplace
There are 2 big parts to this. First, you can afford to make big payouts to affiliates to push your product. Listen, if an affiliate has a choice between 2 relatively equal products but one pays them significantly more — in most cases that affiliate will go with the higher commission. With high-priced product you got the room to give affiliates such a significant commission that you’ll see a feeding frenzy of activity. (When they’re getting a big affiliate check the affiliates pull out all the stops themselves like incredible free bonuses, etc to make the sale.)
Plus, the other piece of the puzzle is you can spend more on your own to acquire a customer. This is huge! If I’m in the same marketplace and I’m competing against who only has $100.00 product at the end of their funnel and I have a $10,000.00 offering — there’s going to be almost no contest. I can spend more on Pay-per-click, more on advertising, more on affiliate pay-outs, more on offline follow-up, more on testing unusual advertising places, etc. etc.
And I can make bad results work for me. If I’m direct mailing for a high-priced product I only need a fraction of a fraction of a fraction of the response for a low-priced product to make me money.
Fact is, the business owner who can spend the most to acquire a customer will WIN.
Period. End of story.
Once Again This Workshop Will Not Be Repeated
But YOU Can Get the Guts Delivered To Your Door
You’ll get the entire set of Audio recordings from this closed-door, 3-day meeting. That comes out to 14 full-length audio CDs. (Note: There were no DVD recordings of this event.)
But most importantly you’ll get 2 large binders filled with the Workshop exhibits, swipe files, examples and more! These binders will be your ‘go-to’ resource when you are ready to execute your high-priced product. The attendees were shocked at how comprehensive these were:
“Well, as usual, Yanik really over-delivered in terms of content. He gave us huge binders worth of real examples to take away and use in our own businesses. One of the things that really convinced me and this seminar was that any business can benefit from high priced products and services. It doesn’t matter what the business is. There’s always room for that player within that niche that can offer those things. So, it was fantastic advice…You cannot put a price on the value of this workshop.”
– Andrew Lock, Sandy, UT
During these 3 days, we dissecting the entire process of selling high-priced products from top to bottom and leaving nothing uncovered. You’ll get it all…
Here is Just a Tiny Sampling of The Topics Covered:
- How to ‘Press’ the psychological HOT buttons of premium buyers.
- My step-by-step process for turning leads into prospects (The conversion process is very different with higher end products, and most people screw it up. I’m going to not only show you exactly how to get the highest possible sales numbers, but give you the exact emails, forms and sales pages I’ve used to SELL OUT every highly priced product I’ve ever launched)
- Understanding what your customers want and are willing to pay BIG bucks for.
- How to “slice & dice” your expertise into increasingly higher-paid programs.
- Takeaway Selling – How to use applications and qualification processes to literally build a waiting list of prospects who are dying to buy your most expensive programs (I’ll give you the exact application forms that have made me hundreds of thousands for you to copy and use for yourself)
- In-depth analysis of why I launched different high-end programs and my 20/20 hindsight on each. (There really is a strategy behind pricing and set-ups for future products!)
- Creating the right mix of benefit-driven and “intimidation” sales copy. (Extremely misunderstood. In fact, presenting benefit after benefit and a strong guarantee can actually work against you sometimes!)
- How to price for maximum profits! (Including how and when to offer price discounts or payments without looking like you are desperate… and without cheapening your brand.)
- What you must do differently when launching a high priced product (I’ll show you� the 6 steps you must take when putting together a high-priced product launch… everything from getting partners on board to using pre-notification lists to what you can do the day of to take your sales to even higher level)
- Logistics of fulfilling and running programs. (Whether it’s a group or one-on-one program, etc) Here’s how to deliver massive value without taking up excessive amounts of your time.
- Seminar Secrets — Over the years I’ve sold out one high-ticket seminar after the next, and it was no accident. You’ll see exactly how to pack room after room with people who not only pay for your program but give you HUGE conversions on back of room sales
- How to strategically “Set-Up” events for maximum sales using the right scheduling, “blue-door, red-door” strategies, “looping back” offers and more!
- The surprising WAY to use celebrities to instantly boost your sales & your prospect’s excitement!
- When and how you should sell RESALE RIGHTS on your highly priced products
- How to use TRUE joint venture partners to fulfill certain parts of your program to free you up for more important aspects.
- My step-by-step process for using teleseminars to turn dozens of prospects into buyers at a time (I’ll show you everything from how to create the content to how to get people on the call to how to get your listeners to take the action you want & more. Walk away with my internal — and very confidential – teleseminar outlines)
- How to use “area exclusivity” to make prospects feel that if they don’t join your program they will be EATEN ALIVE by their competition
- Back door ways of creating ongoing revenue streams beyond the sale and lots more including real case studies and real behind-the-scenes, confidential results from my own high-priced offers.
“What Market Should I Go After…And What Do I Sell?”
Of course, I cover getting started and coming up with your idea in the workshop but I wanted to go deeper for you! That’s why I tracked down someone with the answer — Glenn Livingston.
I met Glenn at Underground II through my friend, Jonathan Mizel. You see, Jonathan decided he wasn’t going to coach Glenn anymore and would actually partner up with him because of the unique things he was doing in all sorts of niches. But I’m getting ahead of myself…
Glenn is kind of an odd success story because he used to work with some of the biggest corporations on the planet like Bausch & Lomb, Whirlpool, and Nabisco, where he billed them $100,000 – $500,000 per project until he decided to fire all his clients to sell a $9.99 ebook on Guinea Pigs. In early 2004 Glenn got started using his “big-company” marketing research systems to apply to tiny niche marketplaces. He was going to sell ebooks even though he was totally late to the “party”.
Well, what happened next was…quite frankly…stunning.
Just using his unique research system and nothing else…no purchased opt-in lists, no backend products, no SEO, no affiliates and no JV deals… simply buying his own traffic, Glenn was able to start banking $2,000 a month with his silly guinea pig ebook.
Then he quickly tested and duplicated this success in other markets, and within six months after launching his ‘piggy project’ — had worked up to $6,300 a month in passive income. But it gets better…
In another 6 months he was to double the business and approximately 6 more months after that was able to DOUBLE it again! And what’s really interesting is that during this time, Glenn’s web sites attracted a boatload of competitors — yet his numbers kept going up and up. (He discovered that when you fully apply the system and make sure you’re really delivering what the market wants, you can make MORE money when you have more competition!)
Glenn is in 14 different niches that have absolutely nothing to do with “make money on the Internet”. He’s got sites out there making him passive income on guinea pigs, alpacas, body language, Sudoku, wastewater management, pygmy goats, disability, life coaching, Radon, and a wide variety of other markets.
I asked Glenn to create an exclusive audio just for you called “How to Chose Your Market & What to Sell”. This might be the first thing you listen to if you’re confused about what to sell or to what marketplace.
Okay so that problem’s solved. Then the next biggest issue I hear is…
“How Do I Get Traffic To My Website”
As I mentioned you’ll be getting my “Instant Traffic Stampede” product but I wanted to give you something else that goes into minute detail on the quickest and easiest traffic generation method…Google AdWords.
I’ve never claimed to be an expert here so I wrangled up Phil Chapman from the UK who has been running my company’s pay-per-click campaigns with astounding success. He’s managed to get me from barely breaking even to getting a sky-high 1900% ROI in the course of a few weeks. Phil’s absolutely one of the best at using this sometimes tricky method to really deliver for you.
With a bit of pleading I got Phil to supply his full-length book “How to Succeed With Google AdWords”. It sells everyday for $67 U.S. and you can only get it a digital form from Phil’s site. I’ve worked out a deal to print it for you and deliver it on CD-rom for your convenience. If you want to start getting targeted visitors to any site within 15 minutes or less — this is the guide!
Phew! Is this an incredible package or what?
Okay, I bet your next question is….
“What’s All This Going To Cost Me?”
As you recall, I already shared the fact that had you attended both events — you would have paid a sizeable $15,000.00 tuition just to get the information from the ‘Players workshop’ and the ‘High Priced’ workshop. And that’s not even counting airfare, hotel, food and time away from the office. (By the way, both live workshops came with a money-back satisfaction guarantee and NOBODY asked for their money back . . .)
One colleague tried to convince me that I should charge the exact same 5 G’s like you would have paid for the lower priced ‘Players’ Workshop as for “At-Home” version because I am essentially delivering nearly the same “how to value” here. I seriously considered it. However, I am not greedy and didn’t want to put this breakthrough information out of reach for a lot of people.
So I’m not going to charge you the original tuition, but I’m also not going to put this material into the hands of anyone who doesn’t see the immense value here. I’m not going to let it go at “K-Mart” prices – because, frankly, I know exactly what this kind of business can provide and how hard I worked to put such a comprehensive package together for you.
Besides that, I believe you’ll be more likely not to APPLY this knowledge if it was too cheap. And I really WANT you to USE this information so I’ve come to a compromise.
You Must Meet One Very Important Qualification
Important Qualification: You will be privy to certain trade secrets and proprietary methods and techniques from my business that you must agree never to publish, resell or distribute in any way. You can only provide this information to your actual business associates or partners.
You will be learning copyrighted, proprietary formulas and trade secrets for your own use and benefit, not for resale or redistribution in any way. The material contained in theses courses are the most advanced and confidential I’ve ever shared – and there’s no way I’m going to let some unscrupulous person rip it off. That’s why you’ll also be required to agree to a binding non-disclosure agreement. You’ll get access and be privy to insider information that others have never seen and I’ll be damned if it starts showing up all over the place in flimsy $20 ebooks.
Look, if you are even remotely considering taking this material and rehashing it for some purpose other than putting to work for your own business – let me spare you an enormous amount of grief, headaches and legal expenses – don’t sign up!
Simply put, if this requirements may pose a problem for you, it’s best not to waste my time or yours. However, on the other hand if you’re the kind of person who is willing to put in some work, follow a plan, and let someone who has “been there and done it” actually show them the ropes — this is an incredible chance you shouldn’t pass on.
If this sounds like you – you owe it yourself to take action right now.
Please don’t take this opportunity lightly and let it slip through your fingers.
Let Me Help Turn Your Idea Into
 An Online Moneymaker…Or Take You to the NEXT Level!
I assure you what you’ll learn in my system is not taught anywhere else. Nor is my success some kind of fluke that can’t be copied.
Bottom line: I live the “fabled” Internet lifestyle. You can do the same… or… better if you’d like. Take a chance (which is no chance because of my iron-clad guarantee) and join me!
Listen, if you’re serious about finding out the true blueprint for making real money selling information products in all price points — and adding an extra zero to your income — this material is your shortcut!
The next move is up to you.
All the best,
Yanik Silver,
P.S. It’s no secret that this event is a high-end product in itself. I’m sure you’ve done the math if I sell just a few of these packages — I should do okay, right? Most “regular” people sweat all year for less. Do I feel guilty earning this much? Absolutely not! The fact is once you go through the material — you too will be in the same position to literally create gigantic paydays almost will. Using what I’ll show you it’ll take just a few sales of your info product or one sale of a high-ticket item to cover your tuition here…and then everything else is just pure gravy!
Nobody ever looks back on an offer they DIDN’T take and remembers that as the turning point in their lives. Truthfully, you’ll probably forget all about this invitation in a few days and move onto to something else but it’ll be only the few select individuals who get this material who will know the other side of the story and become our next successful case studies. Why can’t it be you?
Commonly Asked Questions:
- Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
- Information Marketing Players Workshop Course
- There are no scheduled coaching calls or sessions with the author.
- Access to the author’s private Facebook group or web portal is not permitted.
- No access to the author’s private membership forum.
- There is no direct email support available from the author or their team.
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