Tara-Nicholle Kirke – Build a Customer Journey Map that Drives Engagement

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Build a Customer Journey Map that Drives Engagement , Tara-Nicholle Kirke – Build a Customer Journey Map that Drives Engagement download

Tara-Nicholle Kirke – Build a Customer Journey Map that Drives Engagement

• 4 Video lessons in HD
• 1h 23m of class content

LESSONS

1. Class Introduction
2. Who Is Your Customer?
3. Become And Expert On Your Customer
4. Build Your Customer Journey Map

CLASS DESCRIPTION

How To Inspire That “Aha Moment” In Your Customers

Most of the time, marketing campaigns leave us feeling empty. But every now and then, along comes a business that makes us think: “Wow! They totally get me!” Their messaging makes us feel inspired, understood and looking forward to more interactions with that brand.

But how can we, as marketers, create our own “they really get me” moments that engage and inspire our customers? Step one is clear: First we have to really get our customers.

This course focuses on the tools and frameworks that will help you map your customers’ real-life experience of trying to be healthier, wealthier and wiser to your product or service. You’ll use methods that offer clear directions on how to develop your product, digital, content and marketing programs.

In this class, you’ll learn how to:

• Figure out who your customer is, looking both at your existing customer base and target buyers of your product, as well as anyone dealing with the problem you exist to solve.
• Develop customer journeys and personas that allow you to zero in on your customers’ goals.
• Translate those frameworks into actionable brand, engagement and content marketing strategies.
• Become a respected advocate for your users and create a user-centered company culture.
• Align your teams, products and initiatives to the same customer journey.

TARA-NICHOLLE KIRKE

Tara-Nicholle Kirke is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser.

She is the CEO of TCI, a marketing, content strategy and leadership development firm that creates transformational experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.

She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Build a Customer Journey Map that Drives Engagement Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.