Pye Jirsa – How to Start a Photography Business

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How to Start a Photography Business , Pye Jirsa – How to Start a Photography Business download

Pye Jirsa – How to Start a Photography Business

• 87 Video lessons in HD
• 15h 35m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. Common Myths & Unknown Truths
3. The Road Ahead
4. Find Your Passion
5. The Lin & Jirsa Journey
6. Part-Time, Full-Time, Employed, Partners?
7. Stop Wasting Time & Money
8. Your 12 Week Roadmap
9. Great Plans Still Fail
10. Strategy Vs. Planning
11. Mind Mapping
12. Select A Focus
13. Competitor Research
14. S.W.O.T. Analysis
15. Strategy & Long Term Goals
16. Values, Vision & Mission
17. Effectively Managing Your Time
18. Artistic Development
19. Create Your Plan
20. What’s Your Product
21. Luxury Vs Consumer Products & Experiences
22. Quick Break For Econ 101
23. Your Target Market & Brand Message
24. What’s In A Name
25. Your Client ‘Why’
26. Crafting The Why Experience
27. Document The Client Experience
28. Business Administration Basics
29. Book Keeping Management
30. Create The Logo & Branding
31. Portfolio Design
32. Design Your Services & Packages
33. Pricing Fears & Myths
34. Three Pricing Methods
35. Package Pricing Psychology & Design
36. Psychology Of Numbers
37. Pricing Q&A
38. Grass Roots Marketing
39. The Empty Party
40. Friends & Family Test Shoots
41. Join Groups
42. Second Shooting Etiquette
43. The Listing & Classified Hustle
44. Make Instagram Simple
45. Your Automated Pinterest Plan
46. Facebook Because You Must
47. Giveaway & Styled Shoots
48. Content Marketing & SEO
49. The Monster: SEO
50. Selecting Your Keywords
51. Testing Your Keywords
52. Grouping Main & Niche Goals
53. Your Content Road Map
54. Content Marketing Q&A
55. Inspiration To Keep Working
56. How To Craft Your Content
57. Internal Linking Basics
58. Back Link Building Basics
59. Link Value Factos
60. Measuring Link Value
61. Link Building Strategy & Plan
62. Link Building Plan: Vendors & Guest Writing
63. Link Building Plan: Features, Directories, Comments
64. Link Building: Shortcuts & One Simple Tool
65. What Is Sales? Show Me!
66. Your First Massive Failure
67. The Sales Process
68. Your Second Massive Failure
69. Understand Buyer Psychology
70. Step 0: Building Rapport & Trust
71. Step 1: Identify Need Or Want
72. Cognitive Dissonance
73. Steps 2 & 3: Value Proposition & The Solution
74. Step 4 : Close, Make The Ask
75. Step 5: Follow Up & Resolve Concerns
76. Family Photography Hot Seat
77. Business Example Hot Seat
78. Boudoir Photography Hot Seat
79. The Best Sales Person
80. Your Mindset, Vibrations & Frequency
81. Always Positive, Always Affirming
82. The Second Money & Dual Process
83. Chumming The Price Waters
84. Creating Want Or Scarcity
85. Timeless Advice On Being Likable
86. Selling Over The Phone
87. Forbidden Words In Sales

CLASS DESCRIPTION

Build A Photography Business In Just 12 Weeks

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Start a photography business
• Develop the ideal business structure and business plan
• Research competitors and the market in your area
• Build a short-term and long-term strategy
• Create a marketing plan and marketing materials on a budget
• Confidently conduct an in-person or phone sales session
• Manage small business tasks from accounting to strategy

ABOUT PYE’S CLASS:

Professional photographers aren’t just people with a knack for photography and a good camera — because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career — whether you are looking to run a full-time business or just a side gig.

Led by a photographer that’s also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that’s easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the “business” in photography business with Pye Jirsa.

WHO THIS CLASS IS FOR:

• Photographers ready to launch a business
• New professional photographers looking to grow a young business
• Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography

ABOUT YOUR INSTRUCTOR:

Pye Jirsa is a wedding photographer with Lin & Jirsa photography — but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye’s Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.

SUMMARY (GENERATED FROM TRANSCRIPT)

This class focuses on how to start a photography business. Students will learn about various aspects of starting and operating a photography business, including getting clients, developing their product, marketing effectively, and sales techniques. The class emphasizes the importance of focusing on one area of photography, but also notes that the content is applicable to all genres.

Summary: This class focuses on the foundations and strategies for starting a photography business. Students will learn about topics such as administration basics, bookkeeping management, branding and logo design, portfolio design, pricing, grass roots marketing, social media marketing (Instagram, Facebook, Pinterest), search engine optimization (SEO), and content marketing. The class emphasizes the importance of creating a strong brand identity, building relationships with clients and vendors, and utilizing marketing tools to attract and retain clients.

Benefit: By learning about the topics in this class, students will gain the knowledge and skills necessary to successfully start and manage a photography business. They will learn how to effectively document the client experience, create standard operating procedures (SOPs), manage bookkeeping and finances, design a logo and brand, curate a portfolio, set pricing and packages, market their business using social media platforms, optimize their website for search engines, and create valuable content to attract and engage their target audience. These skills will help students establish a professional and profitable photography business.

Frequently Asked Questions about starting a photography business:

1. What are the important steps to take before starting a photography business?
2. Should I run the business on my own or with a team?
3. What aspects of business administration should I consider for a photography business?
4. Should I register copyrights for my photographs?
5. How can I protect my business and personal assets?
6. How do I transition from a sole proprietor to an LLC?
7. How do I pay myself a salary as a photographer?
8. What contracts and legal documents should I have to protect my business?
9. How can I obtain model releases for underage models?
10. How often should I review my company’s financial statements?
11. How can I track time and revenue for employees?
12. How can I make informed business decisions using financial statements?
13. Should I do my own bookkeeping as a business owner?
14. How can I create an effective logo and brand for my photography business?
15. What format should my SOPs be in and where should I store them?
16. How frequently should I update my SOPs?
17. How can I build a strong online presence for my photography business?
18. How can I optimize my website for search engines (SEO)?
19. How can I use social media platforms like Instagram, Facebook, and Pinterest to market my photography business?
20. What should be included in a photography portfolio and how can I design it effectively?
21. What are some effective strategies to engage potential clients on my photography website?
22. How can I create scarcity in my photography business to generate more desire for my services?
23. What are some techniques to develop charisma and likability as a photographer?
24. How can I improve my phone communication skills when speaking with potential clients?
25. What are some forbidden words in sales and how can I replace them with more appropriate language?
26. How do I handle price objections from potential clients?
27. How can I encourage potential clients to respond to my phone calls if they don’t recognize the number?Commonly Asked Questions:
    1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
    2. How to Start a Photography Business Course
    • There are no scheduled coaching calls or sessions with the author.
    • Access to the author’s private Facebook group or web portal is not permitted.
    • No access to the author’s private membership forum.
    • There is no direct email support available from the author or their team.