Peep Laja – ConversionXL – Conversion Optimization Certification Training Program

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Conversion Optimization Certification Training Program download , Peep Laja – ConversionXL – Conversion Optimization Certification Training Program review , Peep Laja – ConversionXL – Conversion Optimization Certification Training Program free

Peep Laja – ConversionXL – Conversion Optimization Certification Training Program

Become great at
conversion optimization
Top 1% conversion optimization experts get paid the most and work on their own terms. This CRO certification training program will turn you into one.

• Learn to build and run world-class optimization programs
• Master everything there is to master about A/B testing
• Immediately apply learnings with hundreds of playbooks
• Network and get peer support in our exclusive community
• Get certified and hired with our help

Minidegree length: 58h 28min

Start getting more and bigger wins

Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

After completing it you will

• improve your skills in conversion optimization, UX, and web analytics,
• understand what works on websites, and what doesn’t,
• develop better A/B tests that win more often.

What is a Minidegree program?
Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Change your results with world-class conversion optimization training
The Conversion Optimization Minidegree by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.

Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

A program designed to develop true professionals
This in-depth conversion optimization training program will help you become a top conversion optimizer. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.

This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.

Learn a systematic, repeatable process
True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.

Unique content you won’t find anywhere else
Conversion Optimization Minidegree is the only advanced level CRO training program in the world.

Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.

5 cumulative tracks, total of 58h 28min of videos & study material – designed to make you better at CRO.
Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced-level skills in conversion optimization.

0% complete: Completed 0 courses out of 20.

1 Foundations
 Intro to CRO
Instructor: Brian Massey
Learn what CRO is all about
Whether you are new to conversion rate optimization, or looking to improve your CRO program, this course will teach you how to build a foundation for success. This includes the skills, tools and organization needed to optimize digital content.

Best Practices
Instructor: Peep Laja
CRO best practices to start with.
Total Time: 1 hour 30 minutes

Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.”

–John Wanamaker, marketing pioneer and father of modern advertising

Product messaging
Instructor: Momoko Price
Stop letting amateur copy wipe out your conversions
Improve your messaging strategy through customer research and analysis.

voice-of-customer research | value propositions | copy design

People & psychology
Instructor: Peep Laja
Understanding how people work, so you could convert them.
Total Time: 2 hours 30 min

People are irrational. People are cute. People are bad. People are good. People are all kinds of things – and science hasn’t figured us out yet.

You can spend years in universities studying human behavior. This course is not aiming to compete with those programs, but will teach you some of the more important concepts that you need to be aware of.

What is also important to keep in mind is that while internet and technology have changed at a rapid pace, the human brain has been pretty much the same for millions of years. And probably will continue to be.

Intro to Neuromarketing
Instructor: Roger Dooley
Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
The marketing industry desperately needs a shift in thinking.

If you’ve never heard of neuromarketing before, this course will introduce the discipline and contextualize it in the modern landscape of internet marketing.

Total Time: 2 hours

Landing page optimization
Instructor: Michael Aagaard
Increase conversion rates on any landing page you work on.
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

2 Conversion Research
This is the most important part of conversion optimization process. Conversion research done right ensures that you’ll be tackling the right issues which leads to more wins and bigger wins.

Conversion Research
Instructor: Peep Laja
CRO is 80% research and 20% experimentation. You need conversion research to get sustainable results over time. Learn this or fail.
Total Time: 4 hours 20 min

User research
Instructor: Megan Kierstead
Make smarter decisions. Build better products. Get happier customers.
Learn how to build the right product by talking to your customers.

user interviews | user analysis

Heuristic Analysis frameworks for conversion optimization audits
Instructor: André Morys
Find massive conversion opportunities faster than ever.
Apply strategic, structured frameworks to improve your optimization program.

heuristic evaluation | user behavior analysis | prioritization

Google Analytics audit
Instructor: Fred Pike
Learn how to audit and propose solutions to Google Analytics issues
Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.

auditing | analytics | google analytics

Voice of Customer data
Instructor: Ben Labay
Learn how to become truly customer-centric.
Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.

user surveys | survey data processing | personas

3 Testing
How to prioritize test hypotheses? How to run tests? When to stop tests? How to analyze results?

 A/B testing foundations
Instructor: Peep Laja
Learn how to run statistically valid A/B test and what to test at an introductory level.
In this course you’ll learn how to run statistically valid A/B test and what to test at an introductory level. You should take this course if you want to learn why, when and how to run A/B test.

Testing Strategies
Instructor: Peep Laja
When to run what kind of tests.
Total Time: 54 min

Once you know how to run tests, the next step is to know when to employ which A/B testing strategy.

Statistics for A/B testing
Instructor: Georgi Georgiev
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

A/B testing mastery
Instructor: Ton Wesseling
Start making more money with your online experiments
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Advanced experimentation analysis
Instructor: Chad Sanderson
Be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques
Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.

metric building | regression discontinuity designs | statistics

4 Optimization strategies
Different optimization approaches for different circumstances.

 Digital psychology & behavioral design training
Instructor: Brian Cugelman
Understand what motivates your customers to convert.

 Applied neuromarketing
Instructor: André Morys
Understanding how your customers’ brains work, make more money.

5 Conversion Optimization Program Management
How to manage a CRO program: tool, people, reporting, scaling and selling.

 Experimentation program management
Instructor: Ben Labay
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

CRO Agency masterclass
Instructor: Peep Laja
Learn how to start, build and grow and streamline your CRO agency.
Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.

lead generation | productization | client relationships

How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Conversion Optimization Certification Training Program Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.