Lucas Chevillard – Click Minded – The ClickMinded Email Marketing Course

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The ClickMinded Email Marketing Course download , Lucas Chevillard – Click Minded – The ClickMinded Email Marketing Course review , Lucas Chevillard – Click Minded – The ClickMinded Email Marketing Course free

Lucas Chevillard – Click Minded – The ClickMinded Email Marketing Course

The email marketing course teaches you how to increase conversions with powerful email marketing and automation.

Let’s talk about the single most underrated tool in your digital marketing toolbox. It’s email.

I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.

You already know that (and that’s probably why you’re here.)

Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…

…but 99% of people don’t get those results.

You can stop reading and close this window if this doesn’t sound like you:

1. You’ve set up a welcome email for new subscribers
2. You’ve tried sending newsletters to keep your subscribers engaged and coming back
3. [Bonus points] You’ve run a seasonal email marketing campaign like Black Friday or Christmas special
4. You’ve had some success, but you’re still nowhere near 2x sales or higher.

Most people get stuck here and think that their problem is that their email list isn’t big enough.

Unfortunately, just growing your email list won’t do the trick.

…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.

Let me explain why this happens with a common email marketing tactic: newsletters.

I love newsletters, we use them at ClickMinded, and they are great to keep your company at your subscribers’ top-of-mind.

However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.

And that’s a problem.

Why would you treat a subscriber who has just added a product to their cart in the same way as you treat someone who hasn’t opened an email in 3 months?

A great email marketing strategy delivers highly relevant messages to your users when they are most helpful to them.

As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy, and amazing, like:

A puppy in the mailbox (… but, please don’t put a puppy in a mailbox).

Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?

Answer: by using automation to segment and deliver emails to your subscribers.

What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?

1. You could use this repeatable framework to set up massively successful email campaigns for your clients.
2. You could create a powerful email funnel for your business that generates sales on autopilot while you just put more leads into it.
3. You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.

That’s exactly what the ClickMinded Email Marketing Training will help you accomplish…

…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.

Meet Your Instructor

Lucas Chevillard
Email Strategist, Airbnb

Lucas Chevillard manages global email marketing at Airbnb.

He takes us through the process of implementing an enterprise-grade email & automation strategy the same way Airbnb does. The course includes both the high-level strategy and the specific tactical walkthroughs you need to create email funnels that convert.

What our users are saying

What I have learnt from ClickMinded has been invaluable over the past 12 months. The detailed instructions of how to implement the changes are key and to date I have not found anywhere else that provides such a service, everything else seems to be superficial in comparison.

We will continue to use ClickMinded over the coming years and have since taken on an intern to implement a lot of the changes and actions advocated by ClickMinded, it has become a bit of a go to bible for our online efforts. Highly recommended for any small business that want to increase their digital marketing efforts and knowledge in a very time efficient way. Thank you for your work and greetings from the U.K

Ben Tucker

Co-founder

I had nearly finished the email marketing course when the update hit, and I am really, really happy with the new content. Web applications have changed a lot in three years, and now the courses are much more up-to-date. Seeing the comparison between Mailchimp, ConvertKit, and Drip has been very instructive. I feel confident about my ability to do work for a client in any of those three ESPs now.

One of the things I LOVE about ClickMinded courses is the inside scoop on 3rd party tools. Every course has turned me on to 3 or 4 tools that blew my mind that I never would have found on my own.

Casey Arendt

Coach

The videos are jam-packed with info and the included resources deliver an extra layer of awesomeness. If you’re looking for maximum value to level up your knowledge and systems with a down-to-earth team that isn’t trying to squeeze every cent you’ve ever made out of you, then ClickMinded is the right choice for you.

Tom Davis

Owner/Founder

Here’s what’s included in the course.
The ClickMinded Email Marketing Training teaches you EXACTLY how to massively increase sales with powerful email marketing automation.

01. How email marketing fits into your business

• Why email marketing is fundamentally different than any other channel out there (and how to convince ANY client, boss, or teammate to invest in email marketing)
• Simplifying the way you think of email marketing: there are only THREE types of emails and TWO methods of distribution
• The three fundamental principles that you need to always keep in mind when working on email marketing

02. The email marketing framework

• How to build a “lifecycle” strategy using just 4 types of campaigns (and how each of those helps you with a specific part of your sales funnel)
• Discover how you can borrow tactics from companies like Slack, Airbnb, and Netflix to get your new subscribers to take action as soon as they join your list
• Learn to achieve DEEP levels of engagement with your users by using data to segment subscribers and trigger content (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
• How to “win back” users who have stopped interacting with your emails and put them back into your funnel (this is a super quick win that most marketers forget about)
• Why you should care about “list hygiene” if you really care about your subscribers (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)
• The ONE time it’s ok to send a broadcast email to your entire list (and how to do it right, so you don’t end up in the spam folder)

03. Subscriber segmentation strategy

• How to make sure you get the entire picture for each of your email subscribers (where they are in your funnel, where they came from, what’s the last action they took, etc.)
• The 4 types of data you should use to effectively segment your subscribers: implicit data, explicit data, user personas, and engagement
• The right way to use tags and custom fields to gather data and segment subscribers (most people mess this one up)
• 10 powerful segmentation strategies to get more opens, clicks, and revenue from your campaigns
• Implementing segmentation on any email service provider, with step-by-step walkthroughs
• How to use “decision-based workflows” to automatically segment and email subscribers based on the data you’ve gathered (this is the easiest way to do personalization at scale)

04. How to create a world-class email campaign like Airbnb

• The FIVE questions you need to answer before you even start setting up a new email campaign (the most important one: how will you measure the success of your email?)
• A 3-step framework to overcome the major challenges of email design: multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables
• Effective copywriting tactics to make your emails stand out—did you know that the average users only spend about 8 seconds reading an email?
• The exact step-by-step process you can use to make sure that you send 99% of your email campaigns without a single obvious error

05. [Walkthroughs] How to create world-class automated workflows

• Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch: onboarding, trials, booking a call, webinars, flash sales,  cross-sells and upsells, cart-abandonment, and newsletters
• How to build a system that manages all of your campaigns and prevents conflicts between them

06. Optimizing your email campaigns

• The 8 metrics you need to measure and track before you start trying to optimize your campaigns (it’s not just open and click rates!)
• Discover the THREE levers you can use to optimize any metric for any email campaign
• How to make sure your emails actually reach your subscribers’ inbox (it’s not just about your spam or unsubscribe rate—a lot of things happen even before that!)

07. [Bonus] Favorite tools

• All of our favorite email marketing tools to increase deliverability, get third-party data about your subscribers, write better emails, create interactive emails, and moreCommonly Asked Questions:
  1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
  2. The ClickMinded Email Marketing Course
  • There are no scheduled coaching calls or sessions with the author.
  • Access to the author’s private Facebook group or web portal is not permitted.
  • No access to the author’s private membership forum.
  • There is no direct email support available from the author or their team.