Lilach Bullock – Simplilearn – PPC Specialist Masters Program Training

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Lilach Bullock – Simplilearn – PPC Specialist Masters Program Training

Master’s Program
The Pay Per Click (PPC) Master’s Program will give you the advanced skillsets necessary to excel in this increasingly vital online marketing discipline. You’ll learn the many facets of paid marketing, including PPC, display ads, conversion optimization and web analytics. This course will prepare you to create compelling, targeted campaigns and drive increased traffic to your websites.

Course 1 Digital Marketing Certified Associate
Course 2 Advanced Pay Per Click (PPC) Program
Course 3 Display Advertising
Course 4 Advanced Web Analytics
Course 5 Advanced Website Conversion Rate Optimization

About the Program
What are the course objectives?
The PPC Specialist Master’s program is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.

Why become a PPC Specialist?

Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.

There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:

• PPC is among the top six job roles listed on Indeed.com
• There are 5000+ jobs in the USA and 4,600+ jobs in the UK that require PPC skills
• In India, there are 2400+ jobs on Naukri.com for PPC specialists

Who can become a PPC specialist?
PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:

• Marketing managers
• Digital marketing executives
• Marketing and sales professionals
• Management, engineering, business, and communication graduates
• Entrepreneurs and business owners

Our Program Director
Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad’s expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Program Advisor
 Lilach Bullock
Forbes Top Women Social Media InfluencerHighly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

Learning Path
Course 1 Digital Marketing Certified Associate
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Course Content
Introduction
DMCA Introduction 24:42

• 1.01 Introduction 24:42

Search Engine Optimization (SEO)

• Course Introduction 04:54
• Lesson 1 SEO Introduction 22:59
• Lesson 2 How Search Engines Work 27:20
• Lesson 3 Types of SEO 27:26
• Lesson 4 Keyword Research and Competitive Intelligence 25:38
• Lesson 5 On-Page Optimization 23:49
• Lesson 6 Off-Page Optimization 13:36
• Lesson 7 Duplicate Content 08:01
• Lesson 8 Design and Architecture 06:48
• Lesson 9 Local SEO 12:11
• Lesson 10 Algorithm Updates and SEO Changes 10:10
• Lesson 11 Integrating SEO with Other Disciplines 07:20
• Lesson 12 SEO Tools 07:25
• Lesson 13 How to Build a Successful Career in SEO 04:36
• Search Engine Optimization (SEO) Quiz

Social Media

• Lesson 00 – SME Introduction 00:42
• Lesson 01 – Introduction to Social Media 25:09
• Lesson 02 – Social Media Strategy and Planning 40:45
• Lesson 03 – Social Media Channel Management 42:36
• Lesson 04 – Social Media Management Tools 09:29
• Lesson 05 – Social Media Measurement and Reporting 13:36
• Lesson 06 – Social Advertising 17:17
• Social Media Foundations Quiz

Content Marketing Foundations

• Lesson 1 – Course Introduction 04:22
• Lesson 2 – Introduction to Content Marketing 10:06
• Lesson 3 – Content Marketing Strategy 17:16
• Lesson 4 – Overseeing a Content Marketing Program 15:06
• Lesson 5 – Content Marketing Playbook 11:45
• Lesson 6 – Social Media and Content Publishing Platforms 13:07
• Lesson 7 – Measurement and Budget 17:30
• Lesson 8 – Content Best Practices 24:47
• Lesson 9 GDPR’s Impact on Content Marketing 08:54
• Content Marketing Foundations Quiz

Email Marketing Foundations

• Lesson 01: Course Introduction and What You Will Learn 05:47
• Lesson 02: Introduction to Email Marketing 08:43
• Lesson 03: Elements of Email 12:25
• Lesson 04: Spotlight and On a Lighter Note 00:42
• Lesson 05: Email Service Providers 10:40
• Lesson 06: Your Email List 16:32
• Lesson 07: Spotlight and On a Lighter Note 00:41
• Lesson 08: Email Regulations and Laws 16:19
• Lesson 09: Email Campaign Measurement 10:52
• Lesson 10: Spotlight and On a Lighter Note 00:49
• Email Marketing Foundations Quiz

Mobile Marketing

• Lesson 00 – SME Intro 01:35
• Lesson 01 – Introduction to Mobile Marketing 20:10
• Lesson 02 – Mobile Products and Services 24:04
• Lesson 03 – Promotions and Incentives 22:22
• Lesson 04 – Integration with Marketing Mix 27:40
• Lesson 05 – Mobile Advertising 19:59
• Lesson 06 – Mobile Analysis 25:09
• Lesson 07 – Rules and Regulations 17:12
• Mobile Marketing Foundations Quiz

Pay Per Click (PPC)

• Lesson 01 Introduction 05:05
• Lesson 02 Introduction to Pay Per Click 24:11
• Lesson 03 Psychology of Search 15:22
• Lesson 04 Search Ads and Keyword Targeting 31:30
• Lesson 05 Increasing Reach with Display Network 13:06
• Lesson 06 Reaching Target Audiences 21:45
• Lesson 07 The Buying Funnel 22:24
• Lesson 08 Setting and Measuring Marketing Goals 28:51
• Lesson 09 How PPC Fits into the Digital Strategy 18:20
• Lesson 10 Reporting and Tracking 16:58
• PPC Foundations Quiz

Website Conversion Rate Optimization

• Lesson 1 – Introducing Website Conversion Rate Optimization 15:30
• Lesson 2 – Laying the Foundations of Conversion 07:15
• Lesson 3 – Getting to Know Your Customers 07:43
• Lesson 4 – Creating the Message 11:57
• Lesson 5 – Anatomy of a Landing Page 07:01
• Lesson 6 – Why Design Matters 07:08
• Lesson 7 – Testing for Conversions 06:58
• Lesson 8 – Seeing the Bigger Picture 08:24
• Website Conversion Rate Optimization Foundations Quiz

Digital Analytics

• Lesson 1 – Introduction to Digital Analytics 18:32
• Lesson 2 – Organizational Maturity 35:37
• Lesson 3 – Building Blocks 26:18
• Lesson 4 – Managerial Perspectives of Digital Analytics 25:59
• Lesson 5 – Key Performance Indicators 24:48
• Lesson 6 – Segmentation 19:58
• Lesson 7 – The Analysis Process 42:04
• Lesson 8 – Marketing Management 22:44
• Lesson 9 – Experimentation and Testing 11:48
• Lesson 10 – Reports and Dashboards 18:09
• Lesson 11 – The Digital Analytics Stack 18:20
• Digital Analytics Foundations Quiz

Marketing Automation

• Lesson 01 – Course Introduction 05:00
• Lesson 02 – Introduction to Marketing Automation 08:35
• Lesson 03 – Lead Capture and Nurture 10:30
• Lesson 04 – Customer Journey and Dynamic Segmentation 06:07
• Lesson 05 – Triggered Communications 14:04
• Lesson 06 – Measurement and Attribution 13:42
• Lesson 07 – Improving Customer Retention 06:48
• Lesson 08 – Compliance and Reporting 08:59
• Lesson 09 – Artificial Intelligence and Marketing Automation 05:26
• Marketing Automation Foundations Quiz

Programmatic Buying

• Lesson 1 – Course Introduction 03:09
• Lesson 2 – What is Programmatic Buying? 16:01
• Lesson 3 – Programmatic Workflow 19:50
• Lesson 4 – Traditional Media Buying vs. Programmatic Buying 17:14
• Lesson 5 – Real-Time Bidding vs. Programmatic Direct 15:03
• Lesson 6 – Targeting Strategies in Programmatic Advertising 12:25
• Lesson 7 – Ad fraud and brand safety 12:26
• Lesson 8 – Impact of GDPR on Programmatic 08:05
• Lesson 9 – Measurement and Metrics 10:35
• Lesson 10 – Programmatic buying best practices 22:45
• Programmatic Buying Quiz

Tools – Google Analytics

• Lesson 01 – Introduction to Google Analytics 09:11
• Lesson 02 – Navigating the Interface 21:29
• Lesson 03 – Advanced Table Filtering 13:22
• Lesson 04 – Creating Segments 21:53
• Lesson 05 – Multiple Goals and Goal Types 21:49
• Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts 22:10
• Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples 19:11
• Lesson 07 – Tracking People 17:25
• Lesson 08 – Analyzing Marketing Effectiveness 48:22
• Lesson 09 – Feature-Rich-Website Tracking 51:16
• Lesson 10 – Tracking Ecommerce 30:04
• Lesson 11 – Analytics Intelligence 03:02
• Lesson 12 – Collaboration and Sharin 17:07
• Lesson 13 – Dashboards 30:06
• Lesson 14 – Understanding the Account Structure and Managing Users 14:43
• Lesson 15 – Quality Assurance 18:52
• Lesson 16 – Course conclusion 02:55
• Google Analytics Quiz

Tools – Google Ads Fundamentals

• Lesson 01: Course Introductio 04:21
• Lesson 02: Introduction to Google Ads 14:05
• Lesson 03: Account Structure 15:33
• Lesson 04: Opening Your Google Ads Account 04:38
• Lesson 05: Creating Your First Campaign 06:25
• Lesson 06: Creating Your First Ad Group 08:09
• Lesson 07: Writing Compelling Ads 12:54
• Lesson 08: Ad Extensions 12:22
• Lesson 09: Controlling your Bids and Budgets 11:26
• Lesson 10: Reviewing Performance 05:56
• Lesson 11: Quality Score 13:41
• Lesson 12 How to Improve Campaign Performance 10:04
• Lesson 13: Advance Features 11:34
• Google Ads Fundamentals Quiz

Tools – Facebook Marketing

• Lesson 01 – Course Introduction 01:55
• Lesson 02 – Understanding Facebook 13:59
• Lesson 03 – Understanding the Facebook Algorithm 16:31
• Lesson 04 – Groups, Pages, Messenger, and Facebook Live 01:04:04
• Lesson 05 – Managing Facebook 25:57
• Lesson 06 – Facebook Marketing Tools 17:01
• Lesson 07 – Understanding Facebook Ads 20:11
• Lesson 08 – Creating Your Facebook Ad 24:03
• Lesson 09 – Facebook Targeting 15:28
• Lesson 10 – Facebook Tracking and Reporting 11:22
• Lesson 11 – Facebook Commerce 16:04
• Lesson 12 – Facebook Best Practices 16:47
• Lesson 13 – Facebook Privacy and Security 06:24
• Lesson 14 – Facebook Blueprint Examinations 04:12
• Facebook Quiz

Tools – YouTube and Video Marketing

• Lesson 1 – Course Introduction 02:26
• Lesson 2 – Establishing a Video Marketing Strategy 24:40
• Lesson 3 – Gaining Exposure and Measuring Impact 21:50
• Lesson 4 – YouTube Advertising 19:19
• Lesson 5 – Leveraging Mobile Video 14:15
• Lesson 6 – Promoting and Measuring Mobile Video 15:45
• Lesson 7 – Youtube: How-Tos 42:42
• Lesson 8 – Instagram: How-Tos 17:18
• Lesson 9 – Video Ads on Different Social Media Channels 14:35
• Lesson 10 – Impact of GDPR on YouTube Advertising 06:48
• Lesson 11- Video Advertising for B2B Marketeers 09:07
• Lesson 12 – The Future of Video Marketing 10:13
• Youtube and Video Marketing Quiz

Tools – Twitter

• Lesson 01 – Understanding Twitter 18:53
• Lesson 02 – Using Twitter as a Marketer 22:56
• Lesson 03 – Customer Service and Engagement Via Twitter 32:30
• Lesson 04 – Marketing on Twitter 20:43
• Lesson 05 – Understanding Twitter Advertising 15:59
• Lesson 06 – Twitter Ad Options 12:09
• Lesson 07 – Increased Character Limit 05:33
• Demos 23:03
• Twitter Quiz

Digital Marketing Strategy

• Lesson 01: Course Introduction 04:44
• Lesson 02: Digital Marketing Strategy: Overview 09:22
• Lesson 03: Create Narratives 06:36
• Lesson 04: Customer Needs 12:31
• Lesson 05: Market Research 24:34
• Lesson 06: Marketing Calendar 22:16
• Lesson 07: Measurement and Management 11:35
• Digital Marketing Strategy Quiz

Hootsuite Platform Training

• Course Welcome
• The Fundamentals of Using Hootsuite 28:25
• Advanced Uses of Hootsuite 45:31
• Hootsuite Platform Certification Exam

HubSpot Email Marketing Certification Training

• Lesson 1 Welcome to the Email Marketing Certification 04:02
• Lesson 2 Understanding Email Marketing 19:08
• Lesson 3 Creating a Contact Management and Segmentation Strategy 14:58
• Lesson 4 Sending the Right Email 18:09
• Lesson 5 Creating a High-Performing Email 27:21
• Lesson 6 Understanding Email Deliverability 28:26
• Lesson 7 Outlining the design of Your Marketing Emails 21:15
• Lesson 8 Analyzing Your Marketing Emails 15:40
• Lesson 9 Testing Your Marketing Emails 19:22
• Lesson 10 Developing Relationships with Lead Nurturing 31:59
• HubSpot Email Marketing Certification Exam

Course 2 Advanced Pay Per Click (PPC) Program
The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

Advanced Pay Per Click

• Course Introduction 03:020.
  • 01 Course Introduction 03:02
• Lesson 01 – Psychology of Search 11:01
• Lesson 02 – Buying Funnel 21:09
• Lesson 03 – Understanding Keyword Organization 16:44
• Lesson 04 – Keyword Match Types 17:08
• Lesson 05 – Negative Keywords and Managing Search Terms 26:57
• Lesson 06 – Keyword Research 15:31
• Lesson 07 – Creating Compelling Ads 22:36
• Lesson 08 – Advanced Ad Features 17:35
• Lesson 09 – Ad Testing 30:05
• Lesson 10 – Ad Extensions 22:02
• Lesson 11 – Campaign Types Budget and Reach 15:30
• Lesson 12 – Location and Language Targeting 13:38
• Lesson 13 – Introduction to Audience Types 17:07
• Lesson 14 – How to Segment Data and Create Lists 26:23
• Lesson 15 – Using the Audience Lists to Reach Customers 08:45
• Lesson 16 – Introduction to the Display Network 17:10
• Lesson 17 – Display Targeting Options 22:46
• Lesson 18 – Display Ad Formats 17:05
• Lesson 19 – Setting And Measuring Goals 29:09
• Lesson 20 – Bidding and Attribution 33:34
• Lesson 21 – Reporting and Testing 26:59
• Lesson 22 – Ad group organization 20:51
• Lesson 23 – Campaign Organization 22:00
• Lesson 24 – Working with Multiple Accounts 15:05
• Lesson 25 – Introduction to Quality Score 16:36
• Lesson 26 – Working with Quality Score 28:40
• Lesson 27 – Quality Score Diagnosis and Pivot Tables 14:20
• Lesson 28 – Setting Up Your PPC Strategy 21:49
• Lesson 29 – Creating Your Account 25:19
• Lesson 30 – Managing Your Account 15:12
• Lesson 31 – Shopping and Video Campaigns 17:09
• Lesson 32 – Automation and Other Tools 18:51

Advanced Content Marketing

• Section 1 : Introduction to Content Marketing 47:51
• Section 2 : Developing a Vision of Content Marketing Success 33:23
• Section 3 : Developing a Business Case for Content Marketing 51:10
• Section 4 : Creating a Successful Content Marketing Strategy 50:13
• Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
• Section 6 : Targeting Customer Intent Instead of Demographics 34:28
• Section 7 : Targeting Key Influencers 36:57
• Section 8 : Producing Help, Hub, and Hero Content Consistently 27:45
• Section 9 : Producing Engaging Content More Frequently 24:41
• Section 10 : Using Effective B2C and B2B Content Marketing Tactics 01:19:16
• Section 11 : Building Successful B2C and B2B Social Media Platforms 01:09:44
• Section 12 : Helping Customers find the Information They Seek 54:47
• Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process37:28
• Section 14 : Measuring Content Effectiveness 48:22
• Section 15 : Measuring Return on Marketing Investment 38:40
• Section 16 : Improving by Experimenting With New Initiatives 27:21
• Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
• Section 18 : Content Marketing in the Foreseeable Future 48:50

Advanced Website Conversion Rate Optimization

• Section 1 : Introduction to Website Conversion Rate Optimization 19:51
• Section 2 : Conversion Planning 01:03:12
• Section 3 : The Design Concepts of Conversion 45:14
• Section 4 : Creating Conversion Structure 24:44
• Section 5 : Gaining Momentum 24:39
• Section 6 : Starting the Conversation 23:47
• Section 7 : Web Analytics Analysis and Measurement 18:40
• Section 8 : Taking Action and Optimizing your Product 28:40
• Section 9 : Conversion with PPC 09:34

PPC Foundations

• Lesson 01 Introduction 05:05
• Lesson 02 Introduction to Pay Per Click 24:11
• Lesson 03 Psychology of Search 15:22
• Lesson 04 Search Ads and Keyword Targeting 31:30
• Lesson 05 Increasing Reach with Display Network 13:06
• Lesson 06 Reaching Target Audiences 21:45
• Lesson 07 The Buying Funnel 22:24
• Lesson 08 Setting and Measuring Marketing Goals 28:51
• Lesson 09 How PPC Fits into the Digital Strategy 18:20
• Lesson 10 Reporting and Tracking 16:58

Course 3 Display Advertising
Display advertising has quickly become an amazing opportunity for online marketers. It is a phenomenal method for building Brand Affinity. The ability to track customer tendencies, provides a massive amount of data to drive decisions and in recent times targeted web based advertising has proved to be effective.

Course Content
Understanding the Digital Customer

• Lesson 1 – Display Advertising: The Digital Customer 10:26
  • 1.1 Overview
  • 1.2 Introduction 00:12
  • 1.3 The Digital Consumer 00:45
  • 1.4 Accepted Fact #1 00:35
  • 1.5 Accepted Fact #2 00:27
  • 1.6 Search Marketing 00:53
  • 1.7 Primary Influence to Purchase 01:01
  • 1.8 Online Ads 01:13
  • 1.9 Accepted Fact #3 01:23
  • 1.10 Searches 01:18
  • 1.11 Relevancy 01:58
  • 1.12 Relevancy Increases Conversions 00:34
  • 1.13 Thank You 00:07
• Quiz

Defining Display Advertising

• Lesson 1 – Display Advertising: Defining Display Advertising 09:06
• Quiz

Targeting Methods

• Lesson 1 – Display Advertising: Targeting Display Advertising 14:56
• Quiz

Behind the Scenes of Display

• Lesson 1 – Display Advertising: How to Track Cookies 13:40
• Quiz

Display Ad Optimization

• Lesson 1 – Display Advertising: Ad Creative 13:04
• Quiz

Display Advertising Players

• Lesson 1 – Display Advertising: The Players 10:54
• Quiz

How Display Is Sold

• Lesson 1 – Display Advertising: How it all Works 09:52

Measuring Display Success

• Lesson 1 – Display Advertising: Follow the Money 13:36
• Quiz

Course 4 Advanced Web Analytics
This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

Course Content
Advanced Web Analytics Course

Lesson 01 – Introduction to Digital Analytics 16:54

• 1.001 Introduction to Digital Analytics 16:54
• Knowledge Check

Lesson 02 – Building Blocks 25:54

• 2.001 Advanced Building Blocks 04:21
• 2.002 Building Blocks -Google Analytics 21:33
• Knowledge Check

Lesson 03 – Fundamentals of Digital Analytics 45:14

• 3.001 Digital Analytics 08:02
• 3.002 Digital Analytics Maturity Model 14:39
• 3.003 Using the Digital Analytics Maturity Model 13:59
• 3.004 The Three Heads of Online Analytics 08:34
• Knowledge Check

Lesson 04 – Business Perspective 44:52

• 4.001 The Customer Journey and its Various Approaches 09:23
• 4.002 Designing for Persuasion 09:37
• 4.003 Defining Business Goals 11:32
• 4.004 Key Performance Indicators 14:20
• Knowledge Check

Lesson 05 – Methodology – Lean Six Sigma 25:33

• 5.001 Introduction to the Analysis Perspective 05:28
• 5.002 Lean Six Sigma Principles -Define and Measure 09:29
• 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control 10:36
• Knowledge Check

Lesson 06 – Data Analysis Fundamentals 16:22

• 6.001 Data Analysis Fundamentals 16:22
• Knowledge Check

Lesson 07 – Analysis Perspective Providing Insights 35:22

• 7.001 Analysis Perspective Providing Insights 18:29
• 7.002 Expressing Exactitude or a Sense of Scale 16:53
• Knowledge Check

Lesson 08 – Enabling Capabilities 52:06

• 8.001 Tag Management System 19:51
• 8.002 Vendor Selection 08:18
• 8.003 Qualitative Data 09:27
• 8.004 Competitive Intelligence and Other Tools 14:30
• Knowledge Check

Lesson 09 – Managing Analytics 41:02

• 9.001 Introduction to Managing Analytics 13:47
• 9.002 RACI Matrix 07:53
• 9.003 Agile Management 19:22
• Knowledge Check

Lesson 10 – Audience 15:48

• 10.001 Audience 15:48
• Knowledge Check

Lesson 11 – Acquisition 44:55

• 11.001 Acquisition 09:55
• 11.002 Campaign Tracking 07:14
• 11.003 Google Analytics Standard Channels 14:33
• 11.004 Marketing Automation and Growth Hacking 13:13
• Knowledge Check

Lesson 12 – Behavior 28:43

• 12.001 Behavior 11:46
• 12.002 Customer Engagement 16:57
• Knowledge Check

Lesson 13 – Conversions & Onboarding 50:40

• 1 Conversions Funnel 15:23
• 2 Experimentation and Testing 13:12
• 3 Conversion Scenarios 13:46
• 4 Attributions 08:19
• Knowledge Check

Lesson 14 – Retention and Expansion 25:15

• 14.001 Retention and Expansion 10:39
• 14.002 Expansion Scenarios 14:36
• Knowledge Check

Lesson 15 – Advocacy 15:15

• 15.001 Advocacy 08:13
• 15.002 Facebook and LinkedIn Insight 07:02
• Knowledge Check

Lesson 16 – Privacy and Ethics 17:23

• 16.001 Privacy and Ethics 17:23
• Knowledge Check

Lesson 17 – Wrapping Up 08:23

• 17.001 Wrapping Up 08:23

Course 5 Advanced Website Conversion Rate Optimization
Become an expert in conversion optimization through this Advanced Website Conversion Rate Optimization Certification Training course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.

Course Content
Advanced Website Conversion Rate Optimization
Section 1 : Introduction to Website Conversion Rate Optimization 19:51

• 1 Introduction to Website Conversion Rate Optimization 19:51
• 2 Knowledge Check

Section 2 : Conversion Planning 01:03:12

• 1 Three Steps to Increase Conversion 08:35
• 2 Developing an Optimization Framework 24:27
• 3 Getting to Know the Four Key Personas 12:00
• 4 Planning with Personas 18:10
• 5 Knowledge Check

Section 3 : The Design Concepts of Conversion 45:14

• 1 Designing for Conversion 09:46
• 2 Building the Perfect Landing Page 16:51
• 3 Designing for Mobile 10:42
• 4 The Two Minute Visitor 07:55
• 5 Knowledge Check

Section 4 : Creating Conversion Structure 24:44

• 1 Discovering The Testing Cycle 09:01
• 2 Eye Tracking Heatmaps and Visual Clarity 08:55
• 3 Website Conversion Rate Optimization Toolbox 06:48
• 4 Knowledge Check

Section 5 : Gaining Momentum 24:39

• 1 Building Your Credibility 06:29
• 2 All About Us 05:51
• 3 Build a Consistent Trail 07:07
• 4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
• 5 Knowledge Check

Section 6 : Starting the Conversation 23:47

• 1 Optimizing your Web Copy 07:43
• 2 The Voice of the Customer 03:56
• 3 Improving Blog Conversions 06:39
• 4 Getting Email Marketing Right 05:29
• 5 Knowledge Check

Section 7 : Web Analytics Analysis and Measurement 18:40

• 1 Analytics and Optimization 08:01
• 2 Working with KPI 10:39
• 3 Knowledge Check

Section 8 : Taking Action and Optimizing your Product 28:4

• 01 Converting with Social Media Trends 06:42
• 2 Dealing with Shopping Cart Abandonment 10:21
• 3 The Key Elements of Any Product Page 11:37
• Knowledge Check

Section 9 : Conversion with PPC 09:34

• 1 Conversion with PPC 09:34
• 2 Knowledge CheckCommonly Asked Questions:
  1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
  2. Simplilearn – PPC Specialist Masters Program Training  Course
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