Karen Pattock – The Truth About Emotional Eating
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Karen Pattock – The Truth About Emotional Eating
Let me ask you a question…
How much hard work and energy have you invested into starting your health coaching business?
A lot, right?
And if you’re like many of the health coaches I talk to every day, it feels like all the effort you’ve put in isn’t paying off.
You’ve spent thousands of dollars on training and resources to become a better coach…
… but you’re not getting enough clients to make it all worthwhile financially…
Each week, you’re staring at all the blank spots on your calendar where you could be working with people.
You WANT to grow your business.
But no matter how much you want it, things just stay the same.
Another week goes by without any new clients.
Things feel stagnant.
You feel stuck.
It feels like you’ve tried everything and you don’t know why things aren’t clicking and why new clients aren’t rolling in.
And since you don’t know what you’re doing wrong, you can’t figure out how to turn it all around.
You wonder if there is some “secret” for building a health coaching business that you haven’t been told about.
You’ve tried so many things already…
The harder you struggle, the more defeated you feel.
It’s paralyzing.
Over the past 7 years, I’ve helped hundreds of health coaches who have struggled with these feelings.
Back when I first started my health coaching business, I was there myself…
Does this sound familiar?
Those early days as a health coach were exciting… but scary.
I was passionate about helping people transform their health and lives.
But I was also overwhelmed…
My time was VERY limited and I was afraid that would stop me from building a successful business. Working full-time wasn’t an option because I was spending much of the week helping my husband in his business.
- I was terrified of spending my time on the wrong tasks as I knew that not everything I would do would attract clients and make me money.
- I was unknown and felt isolated. I lived in a VERY small town. Population: 700. I knew that I needed to build my business online, but I didn’t have a real following.
- I was unsure how I could nurture my (very few) social media followers and email list subscribers in a way that would showcase my expertise and help them to get to know me so they would feel comfortable in purchasing from me.
- I needed to enroll clients in my programs, but I didn’t want to come across as sales-y. I wanted to be a health coach…not a pushy sales (wo)man.
- My email list was stagnant. I knew I needed new email subscribers every single day…but they weren’t coming.
Can you relate?
Then I Discovered the ‘Secret’ was Hiding in Plain Sight…
I spent SO much time focusing on the wrong things…
I compared my website to the websites of health coaches I assumed were successful.
I wondered what was helping them succeed while I was still trying to figure out how to get my business off the ground.
Then I realized I was making two very big assumptions about…
1. How successful other coaches were.
2. Where their clients were coming from.
Without a crystal ball, you can’t see what business is really like for other coaches.
You can only see their “highlight reel” (while experiencing your daily grind.)
From that moment forward, I was going to stop making assumptions about what it takes to build a health coaching business.
I was sure of one thing, though…
I didn’t want just one or two clients here and there.
I wanted a faucet that I could adjust to increase (or decrease) the demand for my services.
If I was gonna get that, I needed two things…
1. A marketing approach that allowed potential clients to QUICKLY know, like, and trust me.
2. The ability to reach a lot of people at once. I couldn’t rely on 1-on-1 conversations alone if I wanted to FILL my client calendar.
This meant I needed a “one-to-many” approach to my marketing that connected with my audience on a meaningful level.
Workshops: The ULTIMATE
Fast Track to a Full Client Calendar
I was committed to building a business that helped me reach the most people on a meaningful level.
Once I had this mental shift, it was like the universe kept showing me signs…
It seemed like wherever I looked, I was seeing online workshops (also known as webinars.)
All the top marketers were using them… and they weren’t using them to turn you into a client or customer in 6 months.
They were using those workshops to turn you into a paying client or customer NOW.
It became obvious to me that I HAD to give workshops a try.
Great idea in theory…but it terrified me.
I knew I couldn’t go it alone… so I enlisted as much expert help as I could get.
I hired business coaches.
I attended workshops about workshops.
The more I committed myself to workshops, the more it felt like the right fit and really paid off.
I became more confident each time.
I knew I was delivering highly valuable content to my audience.
I wish I could tell you that I dramatically increased my income overnight. But that’s not true.
For several months, I only used them to deliver free content and build my email list. I wasn’t selling anything in my workshops.
Over those months I grew my email list to 2,000 ideal client subscribers.
Eventually, I mustered up the courage to use an online workshop to actually sell a program.
The result?
$9,900 in sales from that first workshop.
I was blown away!
Since then, I’ve generated over $100,000 using workshops (while still being able to help my husband grow his business).
It wasn’t easy to get started, but workshops gave me the leverage I so desperately needed…
But more importantly, I’ve helped health coaches just like you to use in-person and online workshops to transform their businesses.
Here’s What Other Health Coaches Are Saying:
“Before implementing a workshop model, I had tried a few different things but it was a painfully slow growth. The reason I invested in your done-for-you wellness workshops was all about saving time. I was able to change the slide deck to make it mine and having the “recipe” already in place was great. During my latest workshop promotion, I was able to grow my email list from 72 to 1,228 (mostly a cold audience I had never met). I grew my free Facebook group by 210 people. I had 152 people on the live workshop, and the total views are at 390. I pitched my program, not knowing what to expect since it was a cold audience, and I registered 1 new client at $797. I plan to continue to use the workshops as a client attraction tool. I now have an email nurture series planned to continue to warm them up and eventually bring them into my paid circle.”
Tani Wojcinski
“I’ve had several requests for workshops and I knew I needed to have a few go-to presentations with well-researched information that I could just tap into and make my own. I booked a 10-session contract at $250 per presentation. Yippie! It was easy to customize to make my own as well as the wealth of information. I love the fact that you actually give us a full-length demo presentation of the materials that I can listen to. That very action was a game-changer for me. Having your done-for-you workshop really took the stress off of not having to do the research and to pull all that information together on my own – it saved me hours, if not days, of work. These were the same clients over a period of time an average of 8 – 12 clients per session. These sessions blended nicely together and the clients were fully engaged. I am planning to add a few more of these wellness workshops to my coaching toolkit. I am fully convinced that I can make a quick return on my investment and save myself the hassle and stress of researching this information on my own.”
Vanessa Farrell, MPH
MCHES Certified Health Coach
“I love Karen’s workshops! I’ve used them as part of my recent launch strategy as a new revenue stream. I bundled three of her workshops and sold them as a trio. My audience loved this option. I enrolled 9 new clients into the trio which generated $1,020 in added revenue. Karen’s workshops have been a great way to help me build the know, like, and trust factor with my audience.”
Jennifer Patrick
Build YOUR Business on YOUR Terms
Workshops give you a shortcut to freedom and flexibility in your business even if you prefer to work with people in-person in the “real world” rather than online.
They also create the demand you need to be more selective about who you work with and how you work with people.
When you don’t yet have name recognition, you can’t charge as much compared to if you had a larger audience that looks to you as a trusted expert.
Workshops are the fastest way to establish yourself as that trusted expert because you’re delivering value to your audience in real-time.
Imagine… in the first minute of your workshop, your ideal client is curious what you have to say about the topic, but is skeptical and sees you as a total stranger.
An hour later, they know, like, and trust you and see you as the best person to help them to move towards their goals.
When your potential clients understand the real value of your 1-on-1 coaching, you can dramatically increase how much you charge per hour and how much freedom you have in your business.
One of the health coaches I’ve worked with actually charges $800 per month ($400 per hour). Not bad, right?
And if you use workshops to sell highly leveraged programs such as courses or group coaching programs to a large number of people, it’s possible to make $1,000 or more per hour-long workshop.
Note: I’m not claiming that you will make $1,000 or more with workshops. If you do things the wrong way, you might even fail to make $1. I’m simply saying that workshops provide you with a platform that removes many of the obstacles that limit how much you can make.
When you aren’t as dependent on 1-on-1 clients, you can confidently charge them what you are worth because you aren’t needing to keep rates where you “think they should be” to maintain a full client calendar.
Yes, You Can Do This!
Many coaches want to do workshops but they let fear stand between them and the capability to earn the living they deserve.
There’s the fear of delivering the workshop itself…putting yourself out there and engaging with a live audience.
There’s the fear of not knowing how to reach out to potential organizations and venues to deliver their workshops.
And then there is the fear of ‘selling’ during the workshop.
They’re afraid of making a “sales pitch” that no one responds to after the workshop.
You don’t have to be afraid of any of that. There is a solution.
No matter what stage your business is in, you can use workshops to take things to the next level.
If you’re already in high demand, you can use workshops to give your income quick boosts of revenue.
If you’re a new coach or struggling to get your business off the ground, you can use workshops to get a steady stream of new clients.
Because workshops are so effective and so versatile, there is no reason they can’t be used to grow your business.
And I promise… they’re not nearly as scary as they might seem. 🙂
Coaches who take the plunge and deliver their first workshop find that within a few minutes, their pre-workshop jitters have gone away.
And if they prepared properly for the workshop, they feel relaxed and confident as their audience hangs onto their every word.
The ability to pull off effective workshops isn’t something that you’re born with.
It’s requires work, but it’s not as hard as it seems.
You just need to develop the right skills and have the right tools…
The skills for how to “sell” without coming across like a sleazy salesman… so that your customers and you will feel good about each transaction.
The skills for transitioning from the “teaching” part of your workshop to the sales conversation smoothly and confidently.
The skills for pulling together a compelling presentation that delivers great value to your audience and primes them for your offer.
I can help you to learn these skills (and have the right tools) 🙂
Introducing: Wellness Workshops. Done-For-You Presentations to Connect With Your Audience and Enroll New Clients Without “Selling”
I don’t want you to take the hard and long path that I did…
I want you to be able to start using workshops in your business the right way from day one.
That’s why I’ve created a library of fully customizable and brandable workshops that you can use to attract and enroll clients into your programs.
You can think of these like training wheels so you can practice delivering workshops and getting a feel for what makes an effective workshop.
The Truth About Emotional Eating
Teaching Points
- What emotional eating is and how you can easily identify the most common causes
- The most common triggers that lead to emotional eating and how you can diagnose them in the moment
- How to recognize the deeper causes that lead someone to becoming an emotional eater
- The key to mindful and intentional eating so you no longer eat emotionally
- The simplest solutions for overcoming emotional eating quickly and easily
Here’s What You Get With Each Workshop
- Complete Done-For-You Workshops with a proven format of slides you can deliver online or in person, packaged with notes for you for presenting the slides, and built-in high-converting sales presentations you can use to fill your next program.
- Customizable Slides – 75-85 professionally designed slides per workshop that are fully brandable and customizable. Each workshop includes two variations, one in Canva and one in PowerPoint, and both include presenter notes. Each slide deck includes the necessary sales slides that transition naturally from the workshop information to a “work with you” invitation.
- Workshop Delivery Video Training – Learn by watching! This video training is a recorded delivery of the entire workshop teaching you how to bring your authenticity, personal stories, experience and education into your own workshop delivery helping your audience get to know you and recognize you as a leader.
- Workshop Delivery Transcript – The entire recorded workshop delivery training has been transcribed for you so you can easily model my techniques when delivering your own workshop.
- Attendee Workbooks for your workshop attendees to use during your presentation to provide them with additional value and keep them more engaged. The workbook is completely brandable and customizable inside Canva for your business. (Secret “ninja” marketing tip: the more your attendees engage in your workshop, the more likely they will become your client in the near future because they already view you as an expert).
- 3 Social Media Text Posts – The posts have been professionally written and include multiple benefit bullet points to quickly and easily convince people of why they should attend your workshop. They are appropriate for every social media platform.
- PLUS… 3 Promotional Images for Facebook and Instagram that are compliant with current social media posting guidelines so you can attract additional attention for your workshop with social media. Each workshop comes with fully brandable images that can be customized in Canva. One already has the text included, the other is blank for your own marketing message. Mix and match them throughout your promotion period.
- Professionally Designed Marketing Flyers which are customizable in Canva and can be used for in-person local workshops or on social media for an online workshop delivery.
- AHA Moment Handout for in-person workshop delivery that you’ll pass out to your audience members that includes a spot for them to express their interest in booking a discovery call with you. You’ll receive this as a fully customizable and brandable Canva template. (NOTE: This process works like gangbusters and will increase the number of people booking calls with you!)
- Slide Deck Customization Video Training Each workshop includes a video training of how to customize your workshop slide presentation to include your company logo and website in one simple step. This is a true time-saver!
Plus These Bonuses Are Included with Every Workshop
Bonus #1 – 10 Ways to Use Wellness Workshops to Grow Your Health Coaching Business
This 90-minute workshop will walk you through 10 ways to use workshops to grow your email list, enroll clients into your paid programs, and increase the number of revenue streams in your wellness business.
Bonus #2 – Ultimate Workshop 30-Day Planner
Does the idea of delivering a workshop sound exciting, but overwhelming?
If so, I got you covered 🙂
In the Ultimate Wellness Workshop 30-Day Planner, I walk you through each phase in a simple step-by-step format.
Whenever you’re ready to host a workshop, you’ll just pull out the 30-Day Planner and tick things off one-by-one.
To take away even more stress, this checklist is designed to give you a 4-week running start to prepare for your workshop. And if you want to make things happen even more quickly to fast track your workshop success, you can turn one of these workshops into a revenue generating lead magnet in a matter of days using The Ultimate Wellness Workshop 30-Day Planner.
Bonus #3 – How to Use Zoom To Deliver Wellness Workshops Online
This training will teach you my exact process for setting up the email registration page and Zoom account so you can easily and successfully deliver Wellness Workshops online.
Bonus #4 – How to Use Canva to Edit and Create Wellness Workshop Promotional Materials
This 30-minute bonus training will demonstrate how to upload and edit the promotional graphics and marketing materials included with each workshop using my favorite graphic tool, Canva. You’ll learn how to customize and properly brand each image in a snap to increase your confidence while promoting your upcoming workshop. Canva is an easy-to-use graphics tool with lots of amazing options and I’ll be sharing my favorite shortcuts for professionally designed images in a flash.
Commonly Asked Questions:
- Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
- The Truth About Emotional Eating Course
- There are no scheduled coaching calls or sessions with the author.
- Access to the author’s private Facebook group or web portal is not permitted.
- No access to the author’s private membership forum.
- There is no direct email support available from the author or their team.
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