Jyll Saskin Gales – Google Ads for Beginners

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Google Ads for Beginners , Jyll Saskin Gales – Google Ads for Beginners download

Jyll Saskin Gales – Google Ads for Beginners

Get your business growing with Google Ads! Let an ex-Googler show you how to make Google Ads work for your business.

What is Google Ads for Beginners?

This course is designed for business owners who want to make money from Google Ads, but don’t know where to start.

YouTube tutorials provide conflicting information, Google Skillshop is overwhelming, TikTok gives you bite-sized pieces but not the whole picture.

Enter: Google Ads for Beginners, with Jyll Saskin Gales @the_google_pro

Short, digestible lessons

Who wants to sit through a 45-minute lecture? Not me! Each Google Ads for Beginners video lesson is just 5-10 minutes long, so you can learn at your own pace, as slow or as fast as you like.

Clear & simple explanations

No jargon, no acronyms, no assumptions. Google Ads for Beginners is designed for true beginners like you. I’ll guide you step by step through everything you need to know to successfully manage your Google Ads, explained with clear & simple language.

Keywords, videos and more!

This is the only resource you need to get ready to run Google Ads. Search campaigns, keywords, YouTube, audiences, writing ads, picking a bid strategy – Google Ads for Beginners covers it all!

In this course, you’ll learn…

1. How Google Works

• How Google Works
• SEO vs SEM
• The Auction
• Test your knowledge! How Google works

2. Are you ready for Google Ads?

• Setting an Objective
• All about conversions
• Jyll’s Rule of 2
• Budget requirements
• Test your knowledge! Are you ready for Google Ads?

3. All About Keywords

• What are keywords?
• Keyword Match Types
• How to pick the right keywords
• Negative keywords
• Test Your Knowledge! All about keywords

4. Beyond keywords: Audiences & contextual targeting

• The power of digital advertising
• Google’s audience solutions
• Google’s contextual solutions
• Automated targeting
• Test your knowledge! Beyond Keywords

5. Google Ads: More than Search!

• Google Ads campaign types
• Display
• Demand Gen
• Video
• Shopping
• Performance Max
• Google vs Facebook Ads
• Test your knowledge! More than Search

6. Creating great ads

• Ads & assets overview
• Creating great text ads
• Creating great image ads
• Creating great video ads
• All about assets (fka extensions)
• Test your knowledge! Creating great ads

7. Bids & Budgets: All about the money

• Picking the right budget
• Google Ads bid strategies
• What you need to know about Impression Share
• Test your knowledge! Bids & Budgets

8. Account setup

• Creating a Google Ads account
• Data Foundation: Conversions, Audiences, Account linking
• How to structure your campaigns and ad groups

9. Achieving success with Google Ads

• Google Ads metrics
• How to plan a successful Google Ads campaign
• Keyword Planner tour
• How to optimize your Google Ads campaign

10. What next?

• Google Ads: the grand tour
• Learn (more!) with Jyll

I’m Jyll, and I make marketing simple for entrepreneurs

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses.

Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

These days, over 60,000 people follow me for my bite-sized, actionable Google Ads tips on TikTok. I know all the ups and downs, all the insider info. And I’m here to share it with you, via digestible, actionable and up-to-date lessons, to get you going from Google Ads Beginner to Intermediate in no time!

My training workshops start at $1500 an hour. For a fraction of the price, you’ll get my Google Ads expertise working for your business.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Google Ads for Beginners Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.