Josh Piepmeier – Ecommerce SEO

Description

Ecommerce SEO , Josh Piepmeier – Ecommerce SEO download

Josh Piepmeier – Ecommerce SEO

Become great at Ecommerce SEO
This course will provide you with everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.

• Learn about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy
• Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue)
• Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers
• Learn about the two main types of link-building in Ecommerce and how build your site’s authority so you can rank faster

By Josh Piepmeier,

Owner/SEO Consultant @ Piepmeier Marketing

Course length: 2h 16min

Course overview

This course is essential for you if…

• You work at (or want to work at) an Ecommerce company that does over $5M in revenue
• You want to hire an SEO agency for your Ecommerce business and want to make sure you’re getting the best bang for your buck
• You’re an Ecommerce marketing leader and want to build a sustainable, predictable sales channel into your business

After taking this course you will…

• Know about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy
• Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue)
• Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers
• Learn about the two main types of link-building in Ecommerce and how to build your site’s authority so you can rank faster

Skills you will master
Attribution and tracking Internal linking Keyword research Link Building Search Engine Optimization (SEO) SEO copywriting Site architecture

 Victor A.
Digital Marketing Executive @ Multiskills NG
CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

 Tomek D.
Director of People @ Ladder.io, Poland
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.

 Radvilas Š.
Digital Strategist @ Evolvery, Lithuania
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

 Ruben D.
CRO Manager @ Online Dialogue, Netherlands
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

 Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

 Josh R.
Managing director @ Mantis3D, US
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

 Chris Out
Lead Growth Hacker and Managing Partner of RockBoost
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

 Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum
Ecommerce SEO

Course objectives
Know about the most common technical SEO pitfalls in Ecommerce so you can avoid long, costly delays to your SEO strategy Learn how to optimize product and category pages for high-value keywords so you can get more visitors to high-value, high-converting pages (and thus increase revenue) Learn how to build a revenue-first content strategy that will bring in visitors and actually convert them to paying customers Learn about the two main types of link-building in Ecommerce and how build your site’s authority so you can rank faster

1 Crawl budget for ecommerce stores
Learn why crawl budget is arguably THE most important metric for technical SEO, and how to optimize it.

In this lesson, you will learn which pages on your site Google is actually crawling, which pages are causing problems, and how to fix them.

Topics covered
Understand how to use Google Search Console and log analyzers to figure out which pages are and aren’t being indexed Learn how to manage crawl budget and improve your site so Google will quickly and consistently rank your pages Learn about the quirks of crawl budget on Shopify sites and other common ecommerce crawl budget mistakes

Lesson recap
First, see how Google is crawling your site Then dig deeper using log file analysis or Search Console Increase & direct crawl budget Reduce crawl budget waste Lots of issues = big picture problems and fixes

Resources

• Oncrawl (enterprise solution)
• Semrush (log analyzer)
• Screaming Frog (log analyzer)
• How to manage URLs with parameters using Robots.txt for Shopify
• Ecommerce SEO

2 Shopify SEO
Learn the ins and outs of SEO on the world’s most popular ecommerce platform

In this lesson you’ll learn how to create a site structure that’s friendly to both users and search engines.

Topics covered
Why Shopify’s default collection/product structure is not ideal for SEO and how to change one line of code to fix it. Why apps and pixels on Shopify can cause SEO problems and how to manage them effectively. How Shopify performs in site speed tests and which speed problems are worth fixing

Lesson recap
Shopify has a few SEO quirks:  – Collections URLs have limitations – Workarounds use bread crumbs and tag filtering – Force top-level product pages Apps and services can add bloat to your site – Manage parameters with robots.txt and uninstalling unused apps – Site speed can be an issue
Resources

• Site speed
• Test side speed and site requests
• Blocking parameters
• Forcing top-level product URL
• Tag filtering
• Ecommerce SEO

3Site architecture & URL structure
Learn how to create a site structure that’s friendly to both users and search engines.

In this lesson, you’ll learn how site structure can affect your SEO efforts, and how to plan a site that’s scalable and works for the short and long-term.

Topics covered
Understand how to set up your collections and product pages for the best SEO results Learn The Product Framework for deciding which collections to build and what keywords to target How to maintain your site structure so your results stay consistent over time

Lesson recap
Site structure helps users and Google Collections make up a big part of your site structure in ecom Use The Collections Framework: Product, Customer, Keywords Other pages should take the backseat, but still be discoverable Delete or no-index old or unused pages!

Resources

• Mega menu example Template
• Ecommerce SEO Slides

4 Internal linking for ecommerce
Learn how to use internal linking to make your most important pages rank.

In this lesson, we’ll review the role of clusters and silos, how to build them, and how to use them specifically for product and collections pages.

Topics covered
How internal links function and how they help your site rank Review the most common internal linking structures, and how to use them to rank specific pages on your site Understand how to use internal links to improve rankings for PDPs and collection pages specifically

Lesson recap
Clusters and Silos are helpful frameworks, but they’re not absolute Use silos as a start and add other links as helpful A pyramid site structure is best Mix up your anchor tags Use silos to support PDPs and collections

Resources

• John Mueller Tweet on anchor text
• SEO Fight Club on reverse silo (screenshot)
• Pyramid Navigation Structure For Large Sites
• Ecommerce SEO

5Optimizing collections pages
Learn why your collection page relies on your entire site to perform well, and how to set it up for success.

In this lesson, you’ll learn how to optimize collections pages for high-intent terms.

Topics covered
The four main components of collection page optimization How to optimize the on-page elements of your collections page How to manage the technical aspects of a collection, including faceted navigation and pagination

Lesson recap
Optimize your page – Content on page – Product relevance – Product breadth and depth – Site relevance and authority Pagination Never use infinite scroll Faceted navigation Manage pages created by filters

Resources

• Ecommerce SEO

6 Optimizing product pages
Learn how to optimize product pages for high-intent terms

In this lesson, you’ll learn how to optimize the content on your page, how to leverage your reviews for higher rankings, and how to avoid common problems that will hold your product page back from ranking.

Topics covered
How to optimize the content on your PDP for better rankings (and what most companies do wrong) Common problems that can undermine your PDP page rankings (and how to avoid them) How to boost PDP rankings with simple Schema and product reviews

Lesson recap
On-page content: Competitive, requires thoughtfulness Add structured data Minimize CLS

Resources

• Google on CLS
• Google Documentation on structured data
• Ecommerce SEO

7 Keyword research: Foundations
Learn the key ingredients in a winning ecommerce content strategy, from blog articles to product pages.

Topics covered
Learn about the three kinds of pages that make up any content strategy (and when to use each) Learn the two parts of a successful content strategy Learn how to predict which pages will be most profitable so you can create more of them

Lesson recap
SEO content strategy has two purposes: – Create money pages – Support money pages so you rank – Other goals are secondary Find money page ideas using pain point SEO and the content strategy blueprint Find supporting page ideas in search console and cluster research

Resources

• Master Strategy doc
• Content strategy blueprint
• Ecommerce SEO

8Keyword research: Shopping pages
Find profitable keywords that are a great fit for your products and collections and will bring in valuable traffic.

Topics covered
Understand how to map keywords to the products in your store Learn the #1 mistake store owners make when optimizing product pages Learn how to make sure your keywords will actually bring in traffic

Lesson recap
Start in Search Console. Look for: – Keywords that show opportunity – Pages that have disproportionately low traffic Confirm that there’s opportunity for the pages you found, else… Assign new keywords

Resources

• Master Strategy doc
• Ecommerce SEO

9 Keyword research: Content strategy
Learn why you shouldn’t rely on affiliates to rank for you, and how you can rank, and bring in traffic and revenue with content.

Topics covered
Learn to brainstorm new content topics that’ll bring in revenue (and traffic) Prioritize topics based on difficulty, search volume, and intent Learn the most profitable types of content for ecommerce companies

Lesson recap
Two kinds of content: money and supporting Money pages = pain point SEO Supporting pages = from GSC and competitor research Typically prioritize money pages first, then bring in supporting

Resources

• Content strategy blueprint
• Ecommerce SEO

10 Writing copy that ranks
Learn how to use content optimization tools, and on-page basics to help your content and product pages rank.

Topics covered
Learn to optimize your content and web copy for your target keywords Understand how to reverse engineer the SERP to figure out what you should include on your page Understand the foundational on-page basics required to optimize any page

Lesson recap
Rule of thumb: The SERP is your guide Use a content optimization tool, but don’t spend too much time Use the on-page checklist (Slide 3) to make sure you cover the basics

Resources

• Example Surfer Prompt
• Content Prompt Template
• Moz extension
• Ahrefs Extension
• Detailed SEO Extension
• Ecommerce SEO

11 Link-building for ecommerce
Learn how one small ecommerce owner used simple outreach to build a better backlink profile than most 7-8 figure brands.

Topics covered
Learn the foundational mindset for building links Understand which link-building tactics are worth your time Discover how one small ecommerce store owner generated more links than most 7-8 figure brands

Lesson recap
Use Buzzstream for outreach Find sites casually or do focused campaigns Use Surfer, Ahrefs, and Buzzstream’s research tools to find sites Send 2 or more emails with an indirect ask

Resources

• Email outreach templates
• Hunter.io
• Buzzstream
• Ecommerce SEO

12 Attribution and tracking for SEO
Learn how much revenue and traffic you’re REALLY bringing in from SEO, on a page-by-page basis.

By the end of this lesson, you’ll figure out how much of your organic traffic is people who are already searching for your brand vs net new prospects.

Topics covered
Learn how to track SEO results, even before you generate traffic Understand what reports to look at to know which specific pages are bringing in revenue Learn to differentiate SEO results from brand and non-brand traffic

Lesson recap
If your campaign is early, start by measuring impressions, keywords, positions Once your campaign is more mature, measure position, traffic, revenue Split out brand vs non-brand using GA and GSC for most accurate insights

Resources

• Financial analysis spreadsheet
• Search Analytics for Sheets
• Grow and Convert on setting up Model Comparison Tool
• Ecommerce SEO

ABOUT THE EXPERT

Josh Piepmeier
Owner/SEO Consultant @ Piepmeier Marketing 
I’ve helped clients go from 0 to 7 figures in organic (non-brand) revenue in less than a year and helped others rank #1 for their industry keywords consistently.

I’ve worked with small startup DTC brands, and sites with thousands of products. My goal is to bring all of those insights to you so you can generate real organic revenue with your results, not just traffic.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Ecommerce SEO Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.