Jon Buchan – The Charming Cold Open Template Pack

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Jon Buchan – The Charming Cold Open Template Pack

This template pack is focused 100% on new opening cold pitches.
Folks have been asking me for a while for new templates – with new opening lines, closing lines, calls to action, and all the juicy bits in between.
I wanted to create a pack that finds more ‘ways in’. Different reasons to get in touch. Different hooks. And dare I say it, more daring, creative, and interesting approaches.
This pack contains a variety of brand new templates that don’t use any of the same joke formulas or devices that previous template packs contained.
Who Is This For?
•    Freelance professionals who need more leads and more amiable clients.
•    Agency owners or other b2b suppliers who would like more ways to get prospects to talk to them.
•    Anyone who wants to add more weapons to their lead generation arsenal.
What’s Inside?
•    A WAY OVER THE TOP cold messaging sequence to send to prospects entitled “THE TOP 5 REASONS YOU SHOULD WORK WITH ME” – This can be personalised if your prospect has sufficient information on their public social media profiles.
•    A daring, stark, and hilariously desperate cold pitch that most people won’t send but that just might work.
•    A comical cold pitch containing hilarious copy, and a blatantly photoshopped picture of you and the client.
•    A fun message to send to prospects when you’re procrastinating on other more boring work.
•    A personalised invitation and follow-up message to send prospects on LinkedIn based on their profile – and their recommendations.
•    A sweet message to send companies of which you’re a regular customer / loyal advocate.
•    A charm-soaked message to send to gatekeepers, to cajole them into mentioning you to their boss.
•    An alluring letter to send to entire departments at businesses you’d like to do business with.
•    A delightful message to send someone you look up to for mentoring in a way that stands out and gets a response.
•    A sweet but confident message for getting the attention of companies with marketing campaigns you personally enjoy.
•    An audacious craigslist post offering your services to local businesses in your area.
•    A provocative job board ad you can post to win copywriting leads.
•    A disarming direct message to respond to jobs posted on LinkedIn or Facebook.
•    A “buddy-buddy” cold pitch to send to prospects who run Facebook ads or Google AdWords campaigns that really should be improved.
•    A new & improved (and more succinct) cold pitch to send to invite yourself onto podcasts.
•    A fun social media post in the form of a job advert that’s actually an amusing pitch for your ideal client.
•    A ridiculous opening gambit where you go way overboard on the personalisation of your message, mocking the ridiculous amount of information you’ve been able to assemble from your social media sleuthing.
•    A yet further amusing opening gambit to send to prospects who have little to no information on their social media platforms.
•    A gutsy cold pitch that combines copy and a brief introductory video of yourself.
There’s More?
Templates also included for…
•    Solving the old ‘experience’ dilemma, while making playful fun of it for your own persuasive benefit: a ridiculously honest cold pitch for when you have loads of knowledge but no experience.

•    Moving from working in the corporate world to becoming a freelance consultant. This cold pitch helps you get responses from old colleagues, suppliers, and clients.
•    Sending to prospects who’ve been in the news, for good or ill.
•    Messaging prospects who have posted something interesting recently on LinkedIn.
•    Targeting prospects on Instagram through email or DM.
•    Booking introductory meetings with local prospects at a bar of your choosing.
•    Getting your little toe in the door with a curious cold pitch that introduces yourself without a blatant pitch in the first message.
•    A fawning, gushing email to send to your absolute dream clients that they will struggle to ignore.
•    Getting the attention of prospects in a niche where you have vast experience.

•    Generating responses from local businesses by messaging their Facebook Page.

•    Getting work when you’re just starting out. This cold pitch offers simple, easy to create audits or consultancy documents for free (*gulp*) when starting out, so you can build up some social proof (to help you sell stuff for money!)

•    Offering your services in exchange for a product, a ticket to an event, or anything else you have your eye on.

•    Responding to a LinkedIn post a prospect has made with a comment, and then a follow-up direct message.

•    Introducing yourself to blue-collar businesses (who are often more suspicious of professional marketing / sales / advertising types) that builds rapport and trust.

•    Getting in touch with individual client contacts who’ve left their position at your client’s company to work elsewhere.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. The Charming Cold Open Template Pack Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.