Johnathan Dane – Bundle Adwords Facebook Ads Landing Page

Description

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Johnathan Dane – Bundle Adwords Facebook Ads Landing Page

1. Facebook Ads Mastery

Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?

We’ll go through the basics and increase the difficulty over time.
Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.
Not to mention, some other amazing perks:
– Full year access to a custom Slack channel with other students and KB team members to help you out.
– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
– First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Class Curriculum

Facebook Ads Basics 👍

• What Is Facebook Advertising?
• The History of Facebook Advertising
• How Do Facebook Ads Work? + VIDEO (3:07)
• Facebook vs AdWords – Who Wins? + VIDEO (5:17)
• Where Instagram Fits In
• Endless Targeting Possibilities + VIDEO (5:15)
• New & Different Networks
• Audiences Are Your New Hooks
• Navigating Facebook Business Manager + VIDEO (6:05)
• Structure of Facebook Ads + VIDEO (6:12)
• The Unknown Facebook Secrets + VIDEO (9:41)

The Most Powerful Audiences 👑

• Understanding Audiences
• Exhausting & Order of Audiences + VIDEO (8:05)
• Cold & Hot Audiences + VIDEO (7:31)
• The Offer Thermometer + VIDEO (6:27)

The Ad Blueprint 💙

• New Ad Types
• Ad Variety
• Building War Chests
• Unknown Dark Posts? + VIDEO (3:56)
• Iterations vs Redesigns

Stronger Research 💪

• Full Funnel Analysis + VIDEO (2:23)
• Graph Search + VIDEO (2:00)
• Audience Insights + VIDEO (2:28)
• Why Am I Seeing This?
• Competitor Comparisons?

Setting Things Up For Success 🏗

• Tracking Everything + VIDEO (5:11)
• Types of Campaigns + VIDEO (2:49)
• Campaign Setup
• Ad Set Setup + VIDEO (4:24)
• Full Funnel Importance + VIDEO (5:30)
• Unknown Targeting Combinations
• Bidding & Budgets
• 1 Ad Set = 1 Audience
• Power Editor + VIDEO (2:40)

Optimization Work 🛠

• Weekly Routines + VIDEO (5:07)
• Monthly Routines
• Attribution Knowledge + VIDEO (2:58)

Instagram Ads 📸

• Silo vs Combo
• The Mobile Only Focus
• Influencer Marketing + VIDEO (3:16)

Scaling & Growth 🌲

• Colder Audiences
• The Patience Focus
• Ancillary Audiences + VIDEO (3:44)

The Most Important Things To Remember 🔮

• North Star Metrics
• Layers Are The Enemy
• CRO Vitality
• Achieving Turbo Traction + VIDEO (4:47)
• See You On Slack!

2. Landing Page/CRO Mastery

Everything you need to know to grow conversion rates in a simple, quick, and effective manner.

Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?

That’s exactly the meat of this course.

With over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.

We simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.

Class Curriculum

The CRO Fundamentals 👶🏼

• What is Conversion Rate Optimization?
• What is a Landing Page?
• Home Pages Are Bad News
• Landing Page Examples + VIDEO (6:17)
• Landing Page Anatomy + VIDEO (4:31)
• The PPC Success Equation
• Traffic Types & Temperatures + VIDEO (3:23)
• The Bigger Picture

Better CRO Research 🤓

• Quantitative Research + VIDEO (1:38)
• Qualitative Research + VIDEO (3:01)
• CRO Research Tools
• Google Analytics Treasures
• Hottest Heatmaps
• Scrollmap Revelations
• Candid Camera Recordings
• Visitor/Customer Interviews
• 5 Second Insights
• Sales Team FAQs
• Mirroring Goals + VIDEO (3:42)

Call To Actions (CTAs) 📣

• What is a Call To Action?
• Two Most Important Worlds + VIDEO (1:11)
• Same CTA – Different Words

Lead Generation Forms 🌶

• Above vs Below Fold
• The Elephant In The Room
• Hotter Calls vs Colder Forms + Tests + VIDEO (5:49)
• Compliance Psychology + VIDEO (3:04)
• The Breadcrumb Technique + VIDEO (3:27)

User Experience Steroids 💊

• How Important Is Design?
• Dribbble It
• The Secret CRO Ingredients – Fonts & Readability

Celestial Copywriting ⭐

• It’s All About “You”
• Always Strengthen The CTA
• Headline Writing Formulas
• Multistep Form Headlines & CTA Wording
• Iconography & Power of 3
• 20+ Social Proof Examples & Importance

Visuals With Impact 🎨

• Hero Images/Shots

Tracking Towards Success 📐

• Conversion & Goal Tracking
• Micro Conversion Tracking + VIDEO (2:14)
• Call Tracking
• UTM Tracking & Hidden Fields

A/B & Multivariate Testing ⚖️

• What is A/B Testing?
• What is Multivariate Testing?
• Variation Volume & False Positives
• Opinions vs Data
• Things That Destroy Tests
• Redesigns vs Iterations
• Testing Prioritization

Scaling & Growth 🌲

• New Traffic Channels
• New Revenue Generating Offers

The Best Performing Tests 🎁

• The Breadcrumb Technique
• Traffic Quality
• Fake Test Offers
• CTA = Landing Page Sections
• Hyper Locality
• Intermittent Conversion Steps
• Working Backwards
• Sacrifice These Things
• Balancing Conversion Rates & Business Sense
• See You On Slack!

3. Google AdWords Mastery

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:
– Full year access to a custom Slack channel with other students and KB team members to help you out.
– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
– First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Class Curriculum

Google AdWords Basics 🤖

• What Is Google AdWords? + VIDEO (2:29)
• The History of AdWords
• The AdWords Auction
• Targeting & Budget Control
• Data Insights + VIDEO (1:57)
• Structure of AdWords + VIDEO (3:32)
• Search vs Display + VIDEO (5:20)
• PPC Temperatures + VIDEO (17:29)
• AdWords Research + VIDEO (2:58)
• Terminology & Language + VIDEO (7:35)
• The BIG Picture

AdWords Search 🔎

• Keywords – What Are They?
• Keyword Match Types + VIDEO (7:18)
• Search Terms + VIDEO (1:55)
• Negative Keywords + VIDEO (3:20)
• Quality Scores + VIDEO (4:09)
• Bidding + VIDEO (5:32)
• Ad Copy + VIDEO (3:54)
• Ad Extensions + VIDEO (5:39)
• Multi Intent Keywords & Temperatures + VIDEO (3:07)

AdWords Display 📺

• What Is The Display Network?
• Setting The Stage + VIDEO (4:12)
• Display Keywords (Contextual Targeting) + VIDEO (3:12)
• Placements + VIDEO (2:47)
• Topics + VIDEO (3:19)
• Interests + VIDEO (4:54)
• Demographics/Geographies/Languages
• Layer Targeting + VIDEO (2:55)
• Gmail Ads + VIDEO (4:24)
• Ads In Mobile Apps + VIDEO (4:53)
• Additional Settings + VIDEO (3:35)
• Ad Types & Where To Build Them
• Temperatures & Mini Baits
• Building Your Display Funnel + VIDEO (3:34)

Remarketing 👋

• What Is Remarketing?
• Setting Remarketing Up + VIDEO (8:06)
• Negative Audiences + VIDEO (5:32)
• Customer Match + VIDEO (1:53)
• Similar Audiences + VIDEO (1:47)
• Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
• Different Types of Remarketing + VIDEO (3:14)

YouTube 🎥

• YouTube Stats
• Types of YouTube Campaigns & Networks
• Types of Video Ads + VIDEO (2:51)
• YouTube Targeting + VIDEO (3:28)
• Creating The Actual Video Ad + VIDEOS (2:36)
• Strength of Audiences
• Understanding New Metrics + VIDEO (3:26)

Google Shopping 🛒

• What Is Google Shopping?
• Setting Up Google Merchant Center
• Setting Up Your Data Feed
• Connecting Your Data Feed + VIDEO (2:52)
• Writing Product Titles
• Product Descriptions
• Images & Prices
• Campaign Structure + VIDEO (5:22)
• Remarketing Optimizations + VIDEO (3:28)
• Bidding Rules & Automation + VIDEO (3:16)
• Drive Leads With Google Shopping? + VIDEO (2:07)

Setting Things Up For Success 💪

• Navigating The AdWords Interface + VIDEO (8:51)
• Connecting Accounts
• Conversion Tracking + VIDEO (5:13)
• Research For Search – The Keyword Planner + VIDEO (4:10)
• Research For Display – The Display Planner + VIDEO (3:18)
• Building Your First Campaign + VIDEO (8:31)
• Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
• The Display & Video Ad Group Structure + VIDEO (3:19)
• The Iceberg Effect + VIDEO (5:58)
• Budgets & Bids + VIDEO (4:20)
• Additional Tracking Options + VIDEO (3:26)

AdWords Editor 📐

• What It Is & Where To Get It
• Shortcuts For Quickness + VIDEO (4:25)

Optimization Work 🎨

• Daily Alerts + VIDEO (3:03)
• Weekly Routines + VIDEO (19:28)
• Monthly Routines + VIDEO (11:07)
• Filters + VIDEO (2:50)
• Attribution Models + VIDEO (3:55)

Script/Rule Automation ⚙️

• Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth 🌲

• Scaling Search + VIDEO (3:57)
• Scaling Display + VIDEO (2:50)

The Most Important Things To Remember 🔮

• Sacrificing Metrics + VIDEO (1:55)
• Granularity = More Control + VIDEO (1:35)
• Landing Page Importance
• Smoke Testing + VIDEO (2:40)
• See You On Slack!

Your Instructor

Johnathan Dane

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Bundle Adwords Facebook Ads Landing Page Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.