Ezra Firestone – Smart Email Marketing 2.0

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Ezra Firestone – Smart Email Marketing 2.0

– LOWER FACEBOOK AD COSTS POST-IOS 14
Facebook is still the #1 platform for reaching new audiences, but it isn’t converting as well since iOS 14.

Fortunately, email has a 2.5x higher conversion rate compared to ads.

Our Email Marketing System (packed with 22 advanced campaigns) will help you convert your Facebook traffic for a fraction of the price, so you can maximize your ROI.

– MAKE EMAIL YOUR #1 SALES CHANNEL
If email accounts for less than 40% of your revenue, then you have a major opportunity for growth!

Not only is email the most profitable sales channel (approx. 40x ROI vs 1.5x on Facebook), it’s also the most reliable.

Think about how much of a headache Facebook has been over the last few years (especially iOS 14), or how many businesses have crumbled because of a Google update.

– STAY AHEAD OF IOS 15 & THE NEW GMAIL UPDATES
Organic reach on Facebook has dropped to 2%, which means 98% of your audience doesn’t even see your marketing.

Meanwhile, email’s 80% organic reach makes it the cheapest way to nurture leads and generate repeat purchases.

That’s why it’s crucial to adapt to iOS 15 & the new Google update, so you can avoid the Spam folder and continue to get clicks and opens.

CASE STUDY

A new Gmail update is cutting email sales in half… Here’s the solution we used to 2X opens, 4X clicks & take back our revenue.
Gmail made a big algorithm change in January 2022.

All the sudden, brands like ours — that follow best practices and send emails our customers actually want — found themselves in the spam folder.

Oh, and our email sales plummeted overnight.

We tried everything to fix it: changing our copy, mailing to different segments, even hiring a service… but nothing worked.

Then we found the solution.

Our resident email expert (and your course instructor) John Grimshaw discovered the answer:  shift to a dedicated sending domain and  run a warm-up email sequence.

In a few short weeks, we 2X’d opens and 4X’d clicks. Hallelujah!

We estimate 30–40% of businesses have already been affected by Gmail’s update, but even if you haven’t yet…

We recommend you start preparing now.

That way, your email revenue doesn’t plummet during your biggest promo of the year (like it did for us).

We cover the entire 4-step process — including email templates you can swipe for your warm-up sequence — in Module 6 of Smart Email Marketing.

An On-Demand Training Program That Teaches Anyone How To Grow A Brand With Email.
The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates & examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.

MODULE 1

Crucial

Cornerstones Of

Email Marketing

TRAINING VIDEOS
⊕ The Goal
Email & The Smart Marketing Model
⊕ Why & How to Win With Email
⊕ Audit Your Email Performance
⊕ 3 Shapes to Mastering Email Marketing
⊕ The 8 Immutable Laws of Email Marketing
⊕ Email Quality Assurance
⊕ Build an Email Swipe File
⊕ CRMs & ESPs
⊕ The Perfect Email Template
⊕ The Who, Where, and When of Email
⊕ The Offer Formula
⊕ From Email to Campaign
⊕ Building a Campaign

MODULE 2

Build Your List

TRAINING VIDEOS
⊕ How to Get Your List
⊕ Build Your Opt-In Offer
⊕ Build an Opt-In Page
⊕ Running Your SLO to Paid Traffic
⊕ Build & Launch Your Facebook Campaign

MODULE 3

Crafting Your Email Copy

TRAINING VIDEOS
⊕ Why Voice Matters
⊕ The Character Diamond
⊕ How to Fill Out Your Character Diamond
⊕ Tips for Finding & Feeding Your Voice
⊕ Brand Voice: This or That
⊕ Your Welcome Series
⊕ How to Create Your Welcome Series Campaign Map
⊕ Our Copywriting Toolbox
⊕ The Parts of an Email
⊕ Email Openers
⊕ Proof & Objection Busters
⊕ Conversion Cues
⊕ Reasons to Mail
⊕ Copywriting Resources

MODULE 4

Automation Engine

Campaigns

TRAINING VIDEOS
⊕ Automation: Email Retargeting
⊕ What Makes Good Automation?
⊕ Pre-Arrival Sequence
⊕ How to Create Your Pre-Arrival Campaign Map
⊕ Cross-Sell Sequence
⊕ How to Create Your Cross-Sell Campaign Map
⊕ Ambassador Request Sequence
⊕ How to Create Your Ambassador Request Campaign Map
⊕ UGC Request Sequence
⊕ How to Create Your UGC Request Campaign Map
⊕ Feedback Request Sequence
⊕ How to Create Your Feedback Request Campaign Map
⊕ Repeat Purchase Sequence
⊕ How to Create Your Repeat Purchase Campaign Map
⊕ Conversion v. Post-Purchase Automation
⊕ Upsell: Lead to Sale Flow
⊕ How to Create Upsell: Lead to Sale
⊕ Upsell: Birthday Gift Flow
⊕ How to Create Your Upsell: Birthday Gift Campaign Map
⊕ Upsell: Giveaway Flows
⊕ How to Create Your Upsell: Giveaway Campaign Map
⊕ Browse Abandonment Sequence
⊕ How to Create Your Browse Abandon Campaign Map
⊕ Cart Abandonment Sequence
⊕ How to Create Your Cart Abandonment Sequence Map
⊕ Winback Sequence
⊕ How to Create Your Winback Campaign Map
⊕ Out of Stock Sequence
⊕ How to Create Your Out of Stock Campaign Map
⊕ Sunset Sequence
⊕ How to Create Your Sunset Campaign Map
⊕ What Your Business Needs Today

MODULE 5

Generating Revenue:

Promo Emails

TRAINING VIDEOS
⊕ Why Plan Your Promotions
⊕ Offer Inventory
⊕ Promotion Planning Checklist
⊕ Filling Out Your Promotional Calendar
⊕ Example Promotional Calendars
⊕ Filling Out a Promotional Tracking Sheet
⊕ The Three Promotional Types
⊕ [Excitement] Giveaway Campaign
⊕ How to Create Your Giveaway Campaign Map
⊕ [Excitement] Webinar Registration
⊕ How to Create Your Webinar Registrant Campaign
⊕ [Activation] Flash Sale
⊕ How to Create Your Flash Sale Campaign Map
⊕ [Activation] Price Hike
⊕ How to Create Your Price Hike Campaign Map
⊕ [Monetization] 8 Day Double Down
⊕ How to Create Your 8 Day Double Down Campaign Map
⊕ [Monetization] Extra Extra!
⊕ How to Create Your Extra Extra! Campaign Map
⊕ 2x Buyer Survey Email Sequence
⊕ How to Create a 2x Buyer Survey Email Campaign
⊕ Final Promo Campaign Tips

MODULE 6

Hitting The Inbox: Email Deliverability

TRAINING VIDEOS
⊕ What Determines Deliverability
⊕ Evaluating Your Deliverability
⊕ How To Use Deliverability Monitoring Tools
⊕ How to Fix Deliverability
⊕ Smart Marketer’s Deliverability Issue
⊕ How to Warm Up a Sending Configuration
⊕ Why Use Segmentation?
⊕ Key Segments & Examples
⊕ How to Create Powerful Segments
⊕ List Hygiene Tips

MODULE 7

Analytics & Optimizations

TRAINING VIDEOS
⊕ 3 Principles of Data & Analytics
⊕ Our Review Cycle
⊕ Important Email Numbers
⊕ How to Establish Broadcast Benchmarks
⊕ How to Establish Flow Benchmarks
⊕ Turning Numbers Into Action
⊕ Email Improvement Checklist
⊕ Testing Emails
⊕ Get Out There and Send Some Emails!

+ BONUS

Leveraging Your

Other Owned Media

TRAINING VIDEOS
⊕ Leveraging Your Other Owned Media

What’s Included
Each module of SEM combines strategy sessions, step-by-step tutorials, email templates, and 55 brand new course resources to give you a clear path to success.

• 110+ Email Templates & Examples
• 15 Automated Sequences
• Facebook Lead Gen. Campaigns
• Customer Review Campaigns
• Course Workbook w/ Expanded Notes
• Flow Metrics Worksheets
• Email Audit
• 22 “Done For You” Email Campaigns
• 7 Promotional Campaigns
• Apple iOS 15 Solutions
• 16 In-Video Quizzes
• Quality Review Checklist
• Campaign Map Worksheet
• Copywriting Toolbox
• 107 Total Videos
• 37 Walkthroughs
• Google Warm-Up Series
• 2 SEM Swipe Files
• Webinar Promo Checklist
• Brand Voice Worksheet
• Offer Formulas

You also get free course updates through 2024 including updated walkthroughs, bonus videos, resources, swipe files and more whenever they’re needed.

Your insights and training have helped me grow my employers website revenue to over $5 million my first year, 35–40% from email alone.
– MICHAEL W

22 Advanced Email Campaigns With 110+ Email Templates & Examples Any Brand Can Copy.

GENERATE & NURTURE LEADS

8 campaigns that generate more leads and brand assets for your business.

• Welcome Sequence
• Social Contests
• Out Of Stock Sequence
• Webinar Registration
• Ambassador Request Sequence
• UGC Request Sequence
• Feedback Request Sequence
• 2x Buyer Survey Email Sequence

CONVERT MORE BUYERS

• 8 campaigns to convert new buyers and launch more promotions.
• Flash Sale
• 8 Day Double Down
• Cart Abandonment Sequence
• Browse Abandonment Sequence
• Cross-Sell Sequence
• Lead-To-Sale
• Price Hike
• Extra Extra!

INCREASE REPEAT PURCHASES

• 6 campaigns that increase repeat purchases and create life-long fans.
• Pre-Arrival Sequence
• Customer Winback Sequence
• Repeat Purchase Sequence
• Free Giveaways
• Birthday Sequence
• Sunset Sequence

Meet Your Instructor
Hi, I’m John!
I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.

But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this course.

Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.

But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own.

As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.

So when Ezra made me his CMO, managing the email list was my highest priority.

You may not realize it, but an email specialist is one of the most important roles on any marketing team.

This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.

And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.

That’s why we created Smart Email Marketing.

In this program, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.

“Should I Join This Course?”
ALL BUSINESS TYPES

The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.

ALL TEAM SIZES

Whether you’re a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.

ALL SKILL LEVELS

Depending on your experience level, this course can help you build an email system from scratch or improve the skills you already have.

ALL BUDGETS

Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, SEM will help you get a high ROI from your investment.

The most up to date email marketing course on the planet.

• Our proven training – You get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.
• John’s complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
• 22 of our most profitable automated & manual promotion campaigns.
• 37 step-by-step walkthrough videos to guide you through every module.
• 55 brand new course resources including worksheets, templates, swipe files, checklists and more.
• 110+ email templates & examples to copy & inspire your own campaigns.
• The latest fixes for Apple iOS 15 and Google’s new Spam Filter.Commonly Asked Questions:
  1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
  2. Smart Email Marketing 2.0 Course
  • There are no scheduled coaching calls or sessions with the author.
  • Access to the author’s private Facebook group or web portal is not permitted.
  • No access to the author’s private membership forum.
  • There is no direct email support available from the author or their team.