Doug O’Brien – Sleight of Mouth Group Study Program

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Sleight of Mouth Group Study Program , Doug O’Brien – Sleight of Mouth Group Study Program download

Doug O’Brien – Sleight of Mouth Group Study Program

KICKSTART YOUR E-COMMERCE JOURNEY AND GROW A PROFITABLE ONLINE BRAND💰FROM NOTHING WITH OUR EXPERT GUIDANCE
UNLOCK THE SECRETS TO A SUCCESSFUL ONLINE STORE FROM THE GROUND UP WITH E-COMMERCE WAYFINDER

WHAT IS E-COMMERCE WAYFINDER?
FOR FIVE YEARS WE’VE BEEN HELPING STUDENTS QUIT THEIR JOBS AND GROW
GLOBAL BRANDS – NOW WE WANT TO OFFER OUR SERVICES TO YOU
Step into the world of E-Commerce Wayfinder, where launching and scaling your online brand is not just a dream, but a well-charted journey. This program, rooted in our deep e-commerce expertise, offers a blend of personalized learning, mentorship, and community support, tailored to transform beginners into successful entrepreneurs.

With a focus on practical skills in marketing, brand building, and customer engagement, E-Commerce Wayfinder is your roadmap to e-commerce success, turning challenges into opportunities for growth and innovation.

THE E-COMMERCE WAYFINDER CURRICULUM

MODULE 1

SETTING THE STAGE
This module introduces you to the world of e-commerce, focusing on understanding current market trends and setting realistic and achievable goals for your business. You’ll learn how to navigate the complexities of the online marketplace and lay the groundwork for a successful e-com brand.

SUCCESS MAP
MINDSET COACHING
PREPARATION

MODULE 2

LAYING YOUR FOUNDATIONS
Here, we cover the fundamentals of e-commerce, including in-depth market research and niche identification. You’ll gain insights into selecting profitable niches and understanding customer psychology, forming the backbone of your e-commerce business.

FUNDAMENTALS
TRENDHACKING
AUDIENCE RESEARCH
PRODUCT RESEARCH
PRODUCT TESTING

MODULE 3

DESIGNING YOUR OFFER
This module teaches you how to craft compelling product offers that resonate with your target audience. You’ll learn techniques for creating offers that not only attract customers but also encourage repeat business.

CUSTOMER AVATAR
OFFER FUNDAMENTALS
DIFFERENTIATING
OFFER PRICING
SCARCITY & URGENCY

MODULE 4

BRANDING MASTERCLASS
Branding is crucial in e-commerce. This module guides you through developing a unique brand identity and narrative that connects with customers and distinguishes your business in the digital marketplace.

MVP BRAND
BRAND NAME
COLOR PALLETTE
LOGO DESIGN
CUSTOM PACKAGING

MODULE 5

STORE DEVELOPMENT
This module provides a comprehensive guide to creating a user-friendly, visually appealing online store. You’ll learn about website design, user experience, and the technical aspects of e-commerce platforms.

SHOPIFY SETUP
WEBSITE STRUCTURE
LEGAL
LANDING PAGE STRUCTURE
FULFILLMENT SETUP

MODULE 6

COPYWRITING CRASH COURSE
Effective copywriting is key to e-commerce success. This module focuses on developing your writing skills to create persuasive product descriptions, compelling marketing materials, and engaging content.

DIRECT RESPONSE
BECOME AN INSIDER
LANDING PAGE COPY
PAID TRAFFIC COPY

MODULE 7

HIGH-CONVERTING CREATIVES
Learn to produce creative and visually appealing content for your products and brand. This module covers graphic design, photography, and video production, essential for captivating your audience.

ORGANIC VS PAID DISTRIBUTION
WINNING CONTENT
GRAPHIC DESIGN
VIDEO CREATIVES
UGC
CREATIVE TESTING

MODULE 8

ORGANIC TRAFFIC
Master the art of attracting organic traffic through SEO, content marketing, and effective social media strategies. This module emphasizes building a sustainable, long-term audience.

STRATEGY
CONTENT CALENDAR SETUP
RESULTS TRACKING
SCALE OR SCRAP

MODULE 9

PAID TRAFFIC
Delve into the world of paid advertising, learning to navigate and utilize various channels for maximum impact. This module covers the essentials of paid traffic generation.

CHOOSE YOUR WEAPON

MODULE 10

FACEBOOK ADS
Facebook Ads are a powerful tool in e-commerce. This module offers in-depth training on creating, managing, and optimizing Facebook ad campaigns for your e-commerce business.

BUSINESS ACCOUNT SETUP
TRACKING METHODS
TESTING STRATEGY
RESULTS ANALYSIS
SCALING STRATEGY
MANUAL BIDDING

MODULE 11

TIKTOK ADS
Explore the unique opportunities offered by TikTok for e-commerce advertising. This module teaches you how to leverage TikTok’s platform for targeted and effective ad campaigns.

AD ACCOUNT SETUP
ALGORITHM FUNDAMENTALS
TESTING STRATEGY
SCALING STRATEGY

MODULE 12

GOOGLE ADS
Google Ads can significantly boost your e-commerce business. This module provides comprehensive training on utilizing Google Ads for reaching a wider audience effectively.

ACCOUNT SETUP
CAMPAIGN TYPES
TESTING STRATEGY
SCALING STRATEGY

MODULE 13

OTHER PLATFORMS
Broaden your advertising horizons with this module, which covers the use of additional digital platforms for e-commerce advertising.

SNAPCHAT ADS
PINTEREST ADS
MICROSOFT ADS
NATIVE ADS

MODULE 14

INFLUENCER MARKETING
Learn to effectively collaborate with influencers to expand your brand’s reach and credibility. This module covers strategies for choosing and working with influencers.

FINDING INFLUENCERS
OUTREACH
DIRECTION & EXCLUSION
PAYMENT GUIDANCE
RESULTS TRACKING

MODULE 15

EMAIL & SMS
This module focuses on using email and SMS marketing to nurture customer relationships and drive sales, covering techniques for creating effective campaigns.

EMAIL MARKETING
SMS MARKETING

MODULE 16

AUTOMATION
Automation is crucial for scaling. This module introduces tools and strategies for automating various aspects of your e-commerce business, enhancing efficiency and productivity.

WHEN TO AUTOMATE
BUILDING A TEAM
RECRUITMENT
TEAM MANAGEMENT
APPS

MODULE 17

GROWING & OPTIMIZING
The final module focuses on strategies for scaling your business and optimizing your operations for increased growth and profitability.

METRIC TRACKING
WEAK POINT IDENTIFICATION
CRO & A/B TESTING
EXPANDING YOUR OFFER

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Sleight of Mouth Group Study Program Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.