Colby Brown – Developing a Social Media Strategy for Photographers

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Developing a Social Media Strategy for Photographers , Colby Brown – Developing a Social Media Strategy for Photographers download

Colby Brown – Developing a Social Media Strategy for Photographers

Colby Brown

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• 42 Video lessons in HD
• 10h 31m of class content
• Streaming access on desktop and mobile browsers
• Offline sync with our iPhone & iPad apps

COLBY BROWN
Colby Brown is a photographer, photo educator and author based out of Eastern Pennsylvania. Specializing in landscape, travel and humanitarian photography, his photographic portfolio spans the four corners of the globe. Throughout his work, one can see that he combines his love of the natural world with his fascination of its diverse cultures.

Not too long after picking up his first digital camera in 2006, Colby was leading workshops for National Geographic Student Expeditions in South America, further spurring his love for both travel and photo education. In 2011, he founded The Giving Lens, an organization that blends photo education with support for various non-governmental organizations (NGO) and causes around the world, such as child education, clean drinking water projects and women’s rights.

As one of the most influential photographers on the internet with an audience reaching millions, Colby runs a series of photo workshops around the globe, has written a number of books and helps create various social marketing campaigns for some of the biggest companies in the tech, tourism and destination marketing industries.

LESSONS
Class Trailer
1 Class Introduction 13:12
2 Ages Of The Internet 18:47
3 What Is Social Media? 06:36
4 Social Media By The Numbers 08:19
5 How Social Media Changed The Photo Industry 17:02
6 Social Media Myths 19:13
7 Finding Value In Social Media 38:58
8 How Does Noise Effect Social Media? 05:18
9 The Rise Of The Curated Feed 16:27
10 The Longevity Of A Social Media Post 07:13
11 Tips For Creating Successful Posts 07:36
12 Leveraging Facebook For Your Photography 33:40
13 Importance Of Instagram For Photograhers 19:12
14 Why Use Snapchat? 09:07
15 Using Twitter To Your Advantage 08:22
16 Tips For Leveraging LinkedIn 08:48
17 The Benefits Of Pinterest & Google+ 11:17
18 What Is A Social Media Strategy? 32:28
19 Social Media Strategy Hotseat 17:53
20 Identify Why You’re On Social Media 05:45
21 What Networks Are Right For You? 15:35
22 Choosing Your Online Personality 10:14
23 The Role Of The Website In Social Media 11:19
24 Outdoor Photographer Case Study 22:58
25 Wedding Photographer Case Study 16:01
26 Fine Art Landscape Photographer Case Study 11:54
27 Music & Event Photographer Case Study 16:51
28 Advocacy & Viral Content Photographer Case Study 18:18
29 Tips To Building Your Social Audience 19:20
30 Identify Your Target Audience 24:24
31 Paying To Play On Social Media 16:54
32 The Anatomy Of A Social Media Post 07:20
33 The Value Of Engagement 06:33
34 The Value Of Consistency 14:26
35 Feeding The Social Media Monster 16:09
36 Details Of Posting On Social 07:17
37 Tools To Manage Social Media Accounts 12:30
38 Taking Advantage Of Momentum 13:09
39 Reflections From A Career Built Around Social Media 26:05
40 Lessons Learned From Social Media 04:23
41 Social Media Mistakes To Avoid 08:41
42 Common Social Media Questions 25:44

CLASS DESCRIPTION
Grow Your Brand, Followers, And Photography
There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks. Colby will discuss:

• What each of the major social networks are and what they’re best utilized for
• Tips for growing an audience or followers
• What networks to use to achieve your goals as a photographer
• Tricks to breaking down the different network algorithms to maximize your engagement
• Develop a social media strategy to build your brand as a photographer

No matter your genre of photography, be it travel, wedding, or pet photography, social media has the power to grow your audience, business, and skills. Learn tips and tricks on where and how to invest your time using these free online marketing tools.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Developing a Social Media Strategy for Photographers Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.