Centre of Excellence – How to Make Marketing Videos for Business Diploma Course

Description

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Centre of Excellence – How to Make Marketing Videos for Business Diploma Course

Before delving into the “how” of video creation, the course first takes you through the “why”. You’ll look at the reasons video has become the format of choice for a vast number of consumers, how to utilise the medium to build trust and visibility and gain an understanding of the relationship between video and SEO (search engine optimisation) and the phenomenon of viral videos.

You need to consider the various types of videos, their purposes, and how they can help your business. The How to Make Marketing Videos for Business Diploma Course will guide you through this, along with providing practical advice on video length, approximate costs and the metrics you need to track to ascertain success.

With an idea of what you want to create and why the How to Make Marketing Videos for Business Diploma Course will help you go about putting a video marketing strategy together. You’ll learn how to define your audience, determine form and content, and decide who will be responsible for each part of the production.

As you determine the types of videos you intend to produce for your brand, the course will guide you on the equipment you will need to realise your vision. With your needs in mind, the course takes you through various cameras and the associated equipment you may need, to capture your ideas effectively. You’ll also look at editing software – both paid-for and free.

For smooth filming on the day, it’s important to make sure all your pre-production tasks are complete. The How to Make Marketing Videos for Business Diploma Course guides you through creating checklists to shot-lists and everything that must happen in-between. This includes budgeting, creating a video treatment, storyboarding and scripting, and deciding on a location and managing everything that might involve, such as pertinent backdrops, permits, sign-offs, and plan B’s.

From here you will be guided through production techniques, with the central principles of video composition, lighting and audio all covered. The concept of framing is also introduced, along with the basic camera moves that you are likely to employ during filming.

Whether you are behind or in front of the camera, the How to Make Marketing Videos for Business Diploma Course has you covered. You’ll learn how to prepare yourself before talking on camera as well as how to help others feel calm and confident if they are being interviewed by you. The course also discusses other considerations when taking your shots, along with the importance of taking multiple shots and collecting additional footage.

With filming completed, you’ll then work through the three stages of post-production. From the course, you’ll learn how to transfer footage, decide on the best takes, add all the necessary extras, such as titles, CTAs and b-roll, and make your video shine with colour corrections, grading and stabilisation.

With your video finished, you’ll need to get it out there and working for you. The How to Make Marketing Videos for Business Diploma Course guides you through where to distribute and share your business videos and how you can promote them to potential viewers. You’ll be advised on the various social media platforms available, including the differences between the two best known video-sharing platforms – YouTube and Vimeo – offering you examples that illustrate why one might work better for you than the other.

Course Syllabus
What will I learn on the course?

Module 1 – The Importance of Video for Small Businesses
8 parts
Introduction
Part 1: The Form Consumers Want
Part 2: Building Trust with Clients
Part 3: When Videos Go Viral
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 1 Assessment

Module 2 – Business Video Formats
7 parts
Part 1: Video Blogging
Part 2: Social Videos
Part 3: How-To/Explainer Videos
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 2 Assessment

Module 3 – Video Equipment
7 parts
Part 1: Considerations
Part 2: Which Camera is Best for Your Needs?
Part 3: Editing Software
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 3 Assessment

Module 4 – How to Plan for Success
7 parts
Part 1: Defining Your Video Marketing Strategy
Part 2: Define Your Audience
Part 3: Measurements of Success
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 4 Assessment

Module 5 – Pre-Production
7 parts
Part 1: Pre-Production Planning Checklist
Part 2: Treatment/ Storyboarding and Script
Part 3: Shot List and Scheduling
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 5 Assessment

Module 6 – Production Techniques
6 parts
Part 1: Composition
Part 2: Lighting
Part 3: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 6 Assessment

Module 7 – Shooting Your Video
6 parts
Part 1: Talking on Camera
Part 2: Taking the Shots
Part 3: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 7 Assessment

Module 8 – Post-Production
7 parts
Part 1: First Stage of Post-Production
Part 2: Second Stage of Post-Production
Part 3: Final Stage of Post-Production
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 8 Assessment

Module 9 – Distribution, Sharing and Promotion
8 parts
Part 1: Your Own Channels to Your Own Networks
Part 2: YouTube and Vimeo
Part 3: Online and Offline PR Techniques
Part 4: Conclusion
Test Your Knowledge
Key Learning Points Exercise
Course Conclusion
Module 9 Assessment

Who Would Benefit from This Course?

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small businesses who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing.

As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. How to Make Marketing Videos for Business Diploma Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.