Brendan Dell – Product Postioning Masterclass

Description

Product Postioning Masterclass , Brendan Dell – Product Postioning Masterclass download

Brendan Dell – Product Postioning Masterclass

Having trouble differentiating your product? Learn to harness the power of narrative to build a repeatable growth engine, hone your sales pitch, and win.

Step-by-step guidance

5 templates to harness

Real-world case studies

Learn exactly what you’ll get inside

You’ll get a proven framework, and step-by-step lessons, to build a sales pitch and growth engine that scales.

The Product Positioning Master Class is the complete online training + community to learn to differentiate and drive breakout growth.

Fit in and Fail

Seth Godin said it best, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

Your question, do you stand out?

If you’d like to grow faster, with less commoditization, this is the course for you.

Built for: Founders,VCs, Product Managers, Marketers, Consultants

Learn to Build Your Pitch Like $1B Brands

If you study the pitches of billion dollar companies like Drift, Gong, Data Domain, Slack, and Salesforce what you’ll find is 8 predictable elements in all of their pitches.

In this course you’ll learn step-by-step how to craft your own $1B sales pitch, investment deck, or go-to-market message.

A Great Company Needs a Great Pitch

A well constructed sales story is the OPERATING SYSTEM of any successful growing company.

If you can’t clearly articulate the result you’ll create for your market, and why it’s a must have now, how can you expect prospects or employees to understand why you matter? Legendary founder and venture capitalist Ben Hororiwtz said it best….

“Companies that don’t have a well articulated story don’t have a well thought out strategy” – Legendary VC, Ben Horowitz

The story sets up the go-to-market engine, driving differentiation, sales conversations, and marketing messages.

It determines how your market see’s values, perceives value, and communicates that value to others.

Your Instructor

Brendan Dell

I’m an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. I’m bringing lessons learned here to you.

The Structure

This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation. Get a sneak peek of the first few lessons here.

Course Introduction

1. Welcome + Introduction

2.  About Me

3. Outline + Objectives

Section 1: Learn What Influences B2B Buying Decisions

1. New science revealing what drives buying decisions

2. Story as adaptive evolutionary mechanism

3. The two key cognitive biases you need to know

4. Optimal marketing mix by business stage

Section 2: The Story-Selling Framework

1. Overview of course templates

2. Introduction to the elements of $1B pitches

3. The most effective ways to identify your best customer

4. How to see inside your buyers mind

5. How to identify your demand type

6. Identify change, stakes, villain

7. Identify your promised land, proof, results

8. Create a high-impact simple promise

Section 3: Roll-Out

A crash course on developing a high-growth go-to-market strategy

Section 4: $1B Walkthroughs

Zuora

Control Plane

Sudozi

More added monthly!

The Templates 

Included with the course, get access to the framework and collaboration templates I use to build $1B pitches with top brands.

• $1B pitch collaboration worksheet
• Competitive landscape + jobs to be done worksheet
• Opportunity stage proposal template (take them from interested to closed/won)
• Facilitation worksheet
• $1B framework overview + worksheet

The Results

“Holy f*ck. I think it’s working. Pretty sure I have 5 meetings this week…Just got a verbal commit on a 10K POC off a warm referral.”

– Ammanuel Selameab, CEO, Accrue

“We launched last week. Early results: Pipeline: $2.4mm, Closed – Won: $286k. Woot!”

– Cody Duke, ABM Manager, App Annie (now Data.ai)

“Brendan is one of the brightest minds working in marketing today.”

– Bill Kent, Marketing Executives, UserTesting, Act-On, 6Sense

“Our program launched a few months ago and is performing incredibly well. We’re seeing some great incremental app volume and now a decent amount of incremental go-live properties as well.”

– Zach Leonardi, Senior Manager Campaigns, Expedia Group

The ROI

This course pays for itself in 1% increase in improvement in a considered purchase sale. If you have an annual contract value over $5K per customer, expect to drive a minimum 10X ROI on your investment with the first deal closed.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Product Postioning Masterclass Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.