Ashlyn Carter – Copywriting For Creatives

Description

Copywriting For Creatives download , Ashlyn Carter – Copywriting For Creatives review, Ashlyn Carter – Copywriting For Creatives free

Ashlyn Carter – Copywriting For Creatives

IF YOU CAN’T SELL ME ON WHY I SHOULD BUY FROM YOU, WHO WILL?

It’s time to master your message, write your site, & launch it to SELL—get my tried-and-true copywriting curriculum & templates developed specifically for creatives, entrepreneurs, & artsy-type founders like you …
… revamped & ready to help you sell in 2022.
^^^ Because, ahem, no—your work does not, in fact, speak for itself.

Listen.
At the end of the day, your website is your business’s only true* front porch on the Internet.
*AND THAT’S ON OWNED ASSETS, ZUCKS. 😉
No matter how noisy the marketplace gets,

WHICH way the economic wind blows,

or what level of algorithm-tetris is launching next week …

your website or shop is where your clients & customers

make THE decision, credit card in hand.

And if you’re not putting a 🥂 convo cocktail in your guests’ hand & revving up an enjoyable happy-hour chit-chat sesh with a well-placed pitch attached …

… then they’re be-bopping to the next tab before

you can even ask what brought �?em in.
I SAID WHAT I SAID.

The recipe for that seemingly elusive cocktail?

Well, assuming you have an offer people actually WANT, it’s simple:

01
A brand message so tight you could bounce a quarter off it because it’s sticky, memorable, & concise.

02
Well-executed audience research that backs up your copy with data points, metrics, & real-world examples of how your people feel, think, and value your services or products.

03
A ship-shape value proposition (I call this your Onlyness Factor) that can’t nobody claim but y-o-u

04
Proven, sales psychology-based copy frameworks that prompt hands raised in the air ready to make your HoneyBook hum, Paypal purr, & Dubsado touchdown-dance. �?

05
Alluring visuals that take on the message + conversion design, and are built to contain the copy (NOT the other way around) & get me from Point A … to Point B.
After all that? It’s a traffic game, baby.

Bring on the eyeballs, we ready.

BUT. Let’s 🎶 start back at one.

MORE SPECIFICALLY, AT POINTS #1-4 ABOVE.
The brand messaging &

copy-related ones.
Lean in for this

Writing about your own business

—especially when you’re *so close* to your art—

is like trying to see the back of your hair.

It’s tough. I get it.
WRITING ISN’T EASY FOR MOST PEOPLE.

WRITING ABOUT WHAT YOU’RE OBSESSED WITH?

PROBABLY HARDER.
But you didn’t choose the path you did

because it was ever going to be easy.

THING IS, THERE’S NO ONE

(AND I DO MEAN NO ONE)

CUT OUT FOR THE MESSAGING JOB

QUITE LIKE YOU ARE.
Because no one knows your story, your vision, and your process like you. You’ve lived it. You breathe it. You eat entrepreneurship life for breakfast.

‘Cause there’s difference
in a brand that’s ready to stand out & SELL in 2022 …
… and marketing that’s gonna fall as flat as my attempts to do the Gen Z middle part (I tried�?�).

If you guessed it’s a visual delight 🥂champagne concoction of: 1 part drool-worthy website template design + 4 parts brand photos + a dash of gorgeous color palette …
… you’d be wrong.

If you guessed it’s DMing & networking your way to a word-of-mouth reputation that has your schedule so packed you don’t even need a digital presence or a website …
… you’d be wrong.

If you guessed it’s mastering reels, consistently posting 3 times per week, and building an organic social audience that salivates for your next post …
… you’d be wrong.

But back to you—

You’re a smart cookie. 🍪You get all that.

… But you can’t articulate your differentiation factor in a single line.

YOU know what you do is awesomesauce.

But pulling it out of your head

Dumbledore-style to spin into sales copy?

Yup. Might as well be the living embodiment of a Roomba trapped in a corner … it’s shrug city. 🤷🏻‍♀️
… and #thestruggle has you certain you’re NOT the one for the copywriting job.

I mean, HOW👏🏼DOES👏🏼the same brain full ALL the lyrics, phrases, & words that Britney & Destiny’s Child sang in the 00s …

… clock in negative points for being able to string together a tight brand message & sales argument?

So in a sea of samsies, you start to feel the comparison game sneak up.

It’s like—

• You know what you sound like. Your friends know what you sound like. And while that’s how you WANT to come across online … it just doesn’t come out right.
• Writing copy for yourself feels like learning a foreign language—you have NO idea what order to put things in, thus imposter syndrome has you second-guessing if you have any right to pitch yourself as an expert, an artist, or an authority.
• You want to stand out, but are stuck feeling like you have to say it the same way as everyone else … meaning you’re basically choosing between sounding like a total freak or every other [insert-your-niche-here] out there.

BECAUSE WHEN YOU STOP TO THINK ABOUT IT,
THAT’S what’s holding you back from making more sales—

(err, lack of these things.)
Ahhhh, copywriting.

The not-so-secret hat-trick in marketing

that actually gets wallets to open.

WHICH BEGS THE QUESTION:
Couldn’t you just outsource it?
Well, you could.

But here’s the thing:

✨Outsource fairy dust✨is fab, but it doesn’t work on EVERYTHING.

➡️➡️Bc after all, if you can’t sell me why I should work with you, Houston, we have a problem. ⬅️⬅️

And hey, most entrepreneurs you look up to? TONS of �?em wrote their own copy for years before handing over the reins.

Once you couple CONFIDENCE in your own voice with ninja skills to write any copy you need to in a pinch on your own, you’ll be off to the races.

And the good news is, that’s my specialty.

HERE’S WHY
You’ll want to diy this with a
🧚✏️️copy fairy godmother (moi) in your back pocket:
No. 01.
We need to craft your unique Onlyness Factor and Brand Messaging Style Guide through my AW Brand Excavation Method and nix the comparison game for good.
No. 02.
You need to-the-point, page-by-page copy blueprints in hand to see exactly what you need to do to model your about page, homepage, and “work with me” page, and👏move👏on
No. 03.
All your efforts—social media, ads, word-of-mouth, email marketing—it ALL drives to one engine: your website. We have to get it measurably converting. I know how to do that.

What if you could
>>> Learn the ropes with a nerdy conversion strategist and swipe the paint-by-number ✍️brand messaging, copy formulas & communications blueprints that make websites work …

>>> Get a guide and mentor that speaks your creative language to simplify the strategy side of things in a way you understand …

>>> Implement DIRECT feedback & guidance on TOP of your systematic, repeatable process …

THE RESULTS?

• You’d be able to reach the masses with MORE than aesthetic.
• You’d be able to sell with your story & voice.
• Control freak tendencies managed: handing off your copy to some stranger was gonna freak you out anyway.
• Confidence in your stand-out-ability in a saturated industry—FINALLY you can explain why you’re different
• You’d have wannabe clients emailing “I feel like I know you!” after browsing your website.
• Freedom to step off the marketing hamster wheel of stress and frustration—and get back to your craft.

This is where I slide into the room like Tom Cruise in Risky Business:

2 flutes of champage in one hand 🥂 + laptop in the other—

I MEAN, super-casually enter.
Getting access to a copywriter & team that knows

YOUR industry like the back of her hand …

… and has helped thousands other creatives, entrepreneurs,

& artsy-types bring home the bacon …
WAS IMPOSSIBLE WITHOUT

BENCH-WARMING THE WAITLIST—
—until now.

FRESHLY REVAMPED & READY TO HELP YOU SELL IN 2022,

GET YOUR GAME FACE ON FOR

The original brand messaging + copywriting curriculum and tried-&-true template suite developed specifically for creatives, entrepreneurs, & artsy-type founders like you
from Ashlyn Carter of Ashlyn Writes

This process is the first & ONLY step-by-step, page-by-page system to confidently clarify your stand-out message, write your site, & launch it to SELL in 30, 60, or 90 days.
(Because you’re the boss, not me.)

By the end of my signature program,
YOU’LL BE ABLE TO …

• Be able to articulate EXACTLY why you’re different from anyone else, and sell me on it with magnetic brand positioning
• Launch or re-launch a refreshed, clarified website, revving up the ground-zero, 24/7 sales engine of your business … where all those organic inquiry, social media post & ad pathways eventually lead
• Accelerate your copywriting skills for the eleventy-billion other things you need to write any given week (pitches, emails, submissions, customer service responses), cutting all that writing time in half

What makes Copywriting for Creatives different?

• Timeless Strategies
  I put old-school direct responses sales tricks to work for new-school kids like us. Learn proven marketing strategies for product AND service providers that in the end, create less work for you.
• The Copy Bar Collective
  Ready for bi-monthly live calls plus real-time feedback inside a private community? Done. I’m giving CfC students 6-months of access inside my ~revamped~ membership.
• An Actual
  END Goal
  This isn’t a nebulous copywriting course—work my 4, 8, or 12 week plan and by the end, you’ll create 1) a Brand Messaging Style Guide and 2) launch a website that converts. << that’s the practicum portion.
• Conversion Measurement
  Because no, aiming for “reduced bounce rate” doesn’t necessarily correlate with conversion. Get the ~actual~ strategy behind copy + design installs that have led to multiple 5-figure, 6-figure, and even 7-figure launches.

Get the exact A-to-Z brand messaging + website copy method I developed after a decade in corporate marketing & servicing

100+ clients as the “OG copywriter in the creative space.”
*MY CLIENTS WORDS, NOT MINE
My team and I have used this exact system in our agency for years—

and now, I want to be YOUR accountability partner

so you can implement it in your own business.

ONLY a conversion copywriter & launch strategist who’s generated millions (Yup.) in the exact SAME market you work in can tell you how to position your message

& what you need to type.

Get ready to get more leads,

more clients, and more compliments

on your website—like, all.the.time.

IT’S TIME FOR …
👌 A clean, clear value prop

👌 Traffic-stopping sales copy

👌 Less hustled-out stress

👌 Sustainable marketing messaging

👌 Aaanndd a lil’ bit mo’ confidence surge

MEET THE REFRESHED
CURRICULUM FOR 2021 

MODULE 01
The CfC Blueprint
Forget programs that forever warm the bench in your need-to-take course line-up: the point of CfC is to get you THROUGH CfC (bc that’s what you paid me for). Let’s set up a system to do that. Map out your custom, step-by-step system to write your messaging and launch it out in the world. I’ll show you exactly how to lay a project plan that gets your next 30, 60, or 90 days in place. Plus, I’ve snuck writing hacks in each lesson, so you’ll start writing faster in YOUR brand’s voice after just a few short lessons. Guaranteed.

• First up you’ll master WHAT ac-choo-ah-ly makes a mastered message & a conversion-ready site, so you can begin to see the persuasive, psychological levers we’ll need to pull on your finalized website.
• Set your flight route with a 30-Day, 60-Day, AND 90-Day Messaging Re-Launch Project Blueprint, because I’m quarterback of #TeamFinishCourses—and I don’t want this collecting digital dust. We’ll map out your whole messaging revamp timeline A-to-Z so you can crank this puppy out.
• Understand my lens of the 4 Buying Styles—did you know you innately sell the same way YOU like to be sold to? We gotta check our blind spots & learn what copy hacks appeal to what buying style as we dig in.
• Plus, get a primer on the AW Copy Banking Strategy (and how what to steal like ze artiste you are)—I PROMISE this is the kind of stuff that can make your next Instagram caption or FB ad an actual breeze to write.

MODULE 02
How to Excavate Your
Brand Message
After this module, you’ll see why client avatar lessons simply do NOT work when it comes to writing copy—instead, learn how to survey and research your audience like a pro.

• Learn to put your ear to the ground with my popular Client/Customer Voice Hacking method—we’ll take that and populate your Research Rainbow with stacks on stacks of voice of customer data for copy swiping.
• Dig into my signature AW Brand Excavation™ 6-step workflow, so you can begin to set your business branding apart from anything you see on the market & develop brand sound bites.
• *taps mic* This thing on? It’s time for your The Brand Interview: Core Values, Mission, & More AND How to Define Your Brand Voice on Paper, where I’ll share with you swipe files and quick exercises to get this all defined.

MODULE 03
How to Build Your Custom Brand Messaging Style Guide
Let’s codify the way you communicate: Here, you’ll build out the document that functions as the ~mood board~ & instruction manual for your brand’s words. You’ll end this module with a complete guide containing your 3 go-to brand stories, elevator pitch, voice swipes, and more.

• Discover How to Find Your Onlyness Factor (if you graduate from CfC and don’t have this figured out, I haven’t made my mark on your business, wink—this is the big kahuna, and my team and I are here to help you figure out your secret sauce). Get this right, and EVERYTHING will change. Psst—most students are obsessed with this part.
• Then, you’ll deep dive into organizing the How to Find Your Keystone Brand Stories: you’ll write effective, compelling stories that are powerful and persuasive, yet unmistakably you (remember we STARTED by listening to your AUDIENCE’s needs—that’s key).
• With Good on Paper: Build Out Your Brand Messaging Style Guide, you’ll craft an irresistible brand “wardrobe” Write like you talk with this your finalized, custom Brand Messaging Style Guide. Whether it’s just you or someone else in your business who helps write, everyone will be on the same messaging page from here on out—like, literally.

MODULE 04
Packaging Irresistible Offers Like a Copywriter
Be your own best copywriter—from naming things to getting that scroll-and-smile effect, you’ll learn to write irresistibly personality-packed copy. You’ll leave this module with your hands nice and dirty as you get equipped with tools, processes, and more templates to speed up your copywriting process from here on out … because teaching you “how to fish” is my love language.

• Pick the RIGHT offer page copy template (sales, services, services splash page, oh my) for your business as we work through Define Your Offers—this is the kind of stuff I typically ONLY talk through with paying 1-on-1, some of whom have paid me 5-figures for a single project … that turned around and made them a cool mil. ;).
• Inside Hooks, Headlines, Bullets, & Big Ideas, you’ll get a tool + template avalanche to begin to plug-and-play your newfound bits of messaging.
• Get results RIGHT away with your 35 Done-For-You Website Headline Templates and blueprint examples covering 10 different niches—tends to be a crowd fave—including:
• You’ll grab a Copy Persuasion Checklist and Features & Benefits Checklist (duh, I have to talk about those), plus 4 Copywriting Power Plays to keep in mind whenever you’re writing.
• You’ll learn My Secret Theory Behind Testimonials That Don’t Convert, because there’s a big chance your testimonials aren’t helping your sales, and I want to help you fix them so they do. With my 3-Step Testimonial Blueprint, ready to rock-n-roll for the ol’ switcheroo with testimonials you already have on hand (it’s ok, I’ll show you how to edit them in a way that’s totally legal & allowed—and tell you when to run it past your client/customer).

MODULE 05
Edit, Install, + Keep it Up for Sales Success
Here’s the mistake MOST creative entrepreneurs make when DIY’ing their copy: they don’t know how to measure conversion. And no, I’m not talking reduced bounce rate. <<< that ain’t it. Cap off your skills knowing how to edit, install your copy, and MEASURE what’s working (and what isn’t) on your ~freshly launched~ website.

• Clean up your copy with my tight Step-by-Step Editing Checklist (it turns green when you’re ready to install!), and follow my wireframe for each landing page.
• See How to Pick a Design & Install for Conversion—with an over-the-shoulder tutorial watching me install copy in a website template, you’ll see EXACTLY how to a) work with a designer, b) play with a template, or c) DIY the design so your copy shines, but more importantly, CONVERTS into sales.
• With the Beauty & Brains: How to Measure & Test lesson, you’ll understand measurement, heatmap, and testing strategies to see if things are converting to sales on your website (after all, you can win back that CfC investment stat).

GET INSTANT ACCESS TO: 

• 16 lesson videos, all ready for a The Crown-is-back-on-Netflix worthy binge watching fest
• 77+ pages of downloads of actionable, printable blueprints, templates, and swipes insights
• Audio files for all 16 core lessons, so you can sub out your podcast-addiction (and get through the curriculum quicker)
• 7 plug-and-play, done-for-you conversion copywriting website formulas, so you can structure the website wireframe of your dreams
• More than 39 resources: my personal Rolodex of go-to’s so you can grow this thing, including discounts to pro-website templates just waiting for your new words

Here’s what they have to say

Sarah Patro
OWNER AT MODERN MAKER STAMPS
“SINCE CFC, MY BUSINESS HAS CONFIDENTLY GROWN IN SIZE & MY SALES INCREASED YEAR-OVER-YEAR BY 50%”

“I didn’t actually know what I was doing when it came to copywriting—or more accurately what copywriting was at all!

Once I learned what copywriting was, I realized it was a piece of the puzzle I didn’t even know I was missing. A key to connection to customers in a “hello, I am a real person who would love to help!” kind of way. CfC has given me so many tools that have improved my business.

Kondwani Musonda
BRAND STRATEGIST & SQUARESPACE WEB DESIGNER

“GIVEN THE CHANCE IN ANOTHER LIFETIME, I WOULD STILL INVEST IN CFC ALL OVER AGAIN. IT CHANGED THE COURSE OF MY BUSINESS.”

“Copywriting was that very enormous elephant in the room that I had no intention of addressing simply because I was afraid to learn more about it. But I fell in love with Ashlyn’s way of teaching—her YouTube videos made me excited about writing and elevating my business. I took a leap of faith, and I’m glad that I did. They say it takes a village to raise a child. Well, in this case, it takes a community—Ashlyn & the CfC community—to whip a business into shape! The messaging guide I made in CfC has turned out to be the most important document I refer to in my business.

I was afraid to write copy, but now I enjoy every bit of it—and it’s given me the upper hand when working with clients on their web design.”

Emily Knotts
OWNER AT CRISP HOME INTERIORS
“CFC TRIPLED MY BOOKINGS THE FIRST MONTH WE LAUNCHED THE NEW COPY!”

Truth: I knew Ashlyn was good; but I NEVER in a million years thought I would be able to say this. UNREAL! My husband (who sweetly does my taxes every month), came to me one night and said, ‘What’s different? something changed because your numbers are sky high!’ Just a little, CFC action. 🙂 The thought of selling ANYTHING used to scare me, but with Ashlyn’s method, I’ve learned to view sales as an exchange of value where I’m just helping to solve a problem. It’s a mindset shift that changed everything!”

when …

• It feels like your business is “missing something,” … but you can’t figure out what it is … ? 🔮
• You need to be completely confident in your own voice, so you can write any copy that you need—WITHOUT a copywriter price tag every stinkin’ time.
• You’re *OVER* fluffy, empty-promise programs. You’ve thought “Argh! Stop telling me WHY and show me HOW” before. <<< game on, sis.
• “My corporate talk is officially gone!” ⬅⬅ would be ~real~ nice to say.
• Red flag clients have you raising your eyebrows—whyyy aren’t the organic, dreamboat inquiries reaching out??
• You’re OVER the marketing hustle. You need your website & copy to do the heavy-lifting with sales, so you can focus on your craft … and then log off at the end of the day.

My 7-page Website Copy Template Collection
Writing copy for your business shouldn’t take (Sandlot Style) FOR-EH-VER. Kiss the blinking cursor au revoir with access to the CfC Website Copy Google Docs 7-Page Template Collection—Follow the paint-by-number approach to taking all you’ve done and copy/pasting into my proven formulas, while also making it impossible to spot that you used a template.

TEMPLATE 01
The Homepage Copy Template
This is easier than you dreamed: get a website welcome mat message that gives your users an unforgettable experience. There’s a tried-and-true homepage formula that can help your site bubble up in search … and steer your people to the next right step.

• This simple 11-point homepage framework in Google Doc format (easy to print, if you’d rather that format) could change the way your website converts—forever. Implement it to make sure your website branding starts out full of heart … and then guides them towards your money-maker pages.
• More than 30 real-life examples from actual AW clients & students, so you can see how people just like you have positioned their homepage—plus, industry-specific variations for:
• Cap it off with the 15-Minute Homepage Audit—because you shouldn’t have to start from scratch with copy OR design: let’s just see what needs to be tweaked to ramp up your conversions.

TEMPLATE 02
The About Page Copy Template
“Hi, I’m ____, and when I’m not mentoring ____, most days you’ll find me ______ … ” << The days kicking off your about page copy like this are donezo. 🙂 You’ve got more personality than that—I’ll prove it to you.

• A digital 10 Steps to a Professional Bio Sketchbook, so you can gather everything you need about your bio and follow of few steps of my signature Client Voice Hacking process to get in the ~mood~ to have your dreamboat clients and customers drooling.
• Access to the How to Explain What You Do: Elevator Pitch Template & Guide, a tool to automatically help you explain what you do for a living.
• The plug-and-play A.R.T.I.S.T. About Page Template in Google Doc format (easy to print, if you’d rather that format) to walk you in-depth through writing EVERY one of the 6 sections your page must include, so it has the (professional) intimacy that makes people want to work with you.
• Get loads of swipe file ideas for adding personality on your about page with more than 20 real-life examples from actual AW clients & students, so you can see how people just like you have positioned their homepage—plus, industry-specific variations for:

TEMPLATE 03
The Sweet 16 Services Page Copy Template
Work with me, pricing, or “investment page”—I don’t care what you call it, I care that it WORKS. This is my proven 16-point framework ensured to play to all 4 of the buying styles we walked through in Module 1.

• Hone in on all the pieces of your offer with your digital Sales Page Sketchbook, where you’ll see straight up, the spot to populate info from your Client & Customer Voice Hacking, what your audience needs to see here to be convinced to buy.
• The money-maker Services Page Party Start Copy Generator, that WRITES YOUR COPY for you (at least a dang solid first draft), based off of what you told me in your Sketchbook, badabang badaboom.
• The plug-and-play Sweet 16 Services Page Template in Google Doc format (easy to print, if you’d rather that format) to walk you in-depth through writing EVERY one of the 16 sections your page must include, again with 30+ examples and industry-specific variations for:
• As a bonus, I’m handing over the Services Splash Page template: you likely have a tier or range of price points to work with you, so I’ll set you up with the copy template that helps your audience self-select into the funnel that’s right for them.

TEMPLATE 04
The Sweet 16 Sales Page Copy Template
It’s The Copy Bar shop #1 seller for a reason. 😉 If you’ve got an offer, course, mastermind, or workshop up your sleeve, meet your new BFF for ALL future launches.

• A digital Sales Page Sketchbook, so you can gather everything you need about your offer and follow of few steps of my signature Client Voice Hacking process to get in the ~mood~ to have your dreamboat customers drooling. I’ll show you the quick-and-dirty tips you need to do to get this page’s copy up and running right away
• Instant access to the Sales Page Primer Party Starter Copy Generator, a tool to automatically drum up HUNDREDS of combos of sales copy prompts (please note, this template works BEST if you already have the Client/Customer Voice Hacking research in hand—which you handle in Module 2).
• The plug-and-play 27-page Sweet 16 Sales Page™ and Services Page Template in Google Doc format
• Plus, the BONUS 15-Min. Sales Page Assessment—once your page is installed, make sure you pass the test.

TEMPLATE 05
The Contact Page Copy Template
Don’t leave thousands of dollars on the table because people can’t get in touch with you easily—use my contact page blueprint to get your reader to take the action you want them to take.

• To Form or Not To Form: This breezy overview will help you understand how to use a form well on your contact page, because if it’s hurting your conversion rate, we gots to fix that.
• Next, tick out your contact page with my 5-part Contact Page Blueprint in Google Doc format (easy to print, if you’d rather that format)—I have sassy opinions from years as a publicist trying to get in touch with artists, journalists, outlets, and spokespersons, so I’m going to make sure you’ve dummy-proofed this page for everyone who wants to talk to you.
• The FAQ Swipe File will round out your customer service section with ready-to-go copy templates for what your people can expect.

TEMPLATE 06
The Opt-in Page Copy Template
Let’s talk about How to Write a High-Converting Landing Page that gets someone to sign up for your webinar, sign up for your email list, send you free makeup samples, etc. (just kidding about the last one—but that’d be fantastic, right?)

• Get a breakdown of what needs to be on this page that you can use whenever you’re stuck on building out your FG Funnels, Clickfunnels design, or Leadpages template. Whether you’re sending cold traffic or warm here, I’ve got copy prompts that you can use to load up your blueprint.
• Gather copy inspo with examples covering a variety of niches so you’re left inspired & amped up to get a freebie offer out in the world.

TEMPLATE 07
The Thank You Page Copy Template
Pet peeve: don’t get me to buy something or opt-in for something … and drop me off on a blah thank you page. This is a vulnerable spot in the funnel, where YOU have the opportunity to love on your people and convince them they made the right move!

• Snag the 411 on making this page a safe place to celebrate the decision and win your client or customer just made
• Watch me install copy from the template in an over-the-shoulder design tutorial, so you’re not at a loss when plugging your new blueprint copy into a TY page template.

After 5 years of running this program to hundreds of students,

I’ve heard pretty much every question/fear/excuse in the book …
So I built out a pretty sweet bank of bonuses to help you get over the hump & get down to business

UNLIKE OUTSOURCING OPTIONS OR OTHER PROGRAMS:

You shouldn’t ever feel frustrated, alone, or silly writing words that communicate your brand & creative business to the world.

NOPE. NEGATIVE, GHOST RIDER.
And that’s why I made

• Brand messaging & hooks are my specialty—we’re not slapping lipstick on a pig, we’re tearing things down to the studs to fix the root of copy probs
• I don’t let you get away with outsourcing the psychology of sales, which is what happens if you simply pay someone else to do this
• You have👏🏼got👏🏼to be good enough to be dangerous at copywriting. This should be one of the latter things you hand-off to a contractor.
• Yes, web copy is the practicum portion of CfC, but you won’t just get website tips—but copy + sales expertise that translates to your whole business.
• You won’t be in over your head—I break things waaayyyyyy down. Read the testimonials, a lot of my students talk about this.
• You won’t have to squint at some whiteboard to make out my copy formulas—I WANT to hand them over, and that’s what I do inside CfC. This is my sales copy proprietary intel, on a platter, for you.
• You won’t be shamed for feeling like you’re a bad writer. I guaran-dang-tee you I’ve seen worse. Like …….. I promise I have.
• You won’t just see automated posts in our private community and a teacher who never shows up—my team and I are actually inside chatting during session
• You won’t worry that I can’t truly relate to your field as a creative, artist, maker, wedding industry pro, or coach—that’s who I am at my core.
• You won’t enroll in one of those courses that makes a lot of promises but never *really* delivers. As long as you promise me you’ll pipe up when you have issues or get stuck, we can fix that.

You’ll get the thing I’m most proud of in my career

SERIOUSLY, THE COPYWRITING FOR CREATIVES CURRICULUM IS *THE THING* I HAVE WORKED HARDEST TO BUILD.
It’s the crown jewel in my professional repertoire, and revamping & relaunching it—after five [pinch me] years of teaching this methodology—has been the highlight of my year.

I’m so excited to get it into your hands—and help you on your way to more sales, more growth, less stress, & more freedom in your creative business.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Copywriting For Creatives Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.