Annica Lydenberg – Chalk Lettering

Description

Chalk Lettering , Annica Lydenberg – Chalk Lettering download

Annica Lydenberg – Chalk Lettering

• 5 Video lessons in HD
• 58m of class content
• Exclusive bonus content

LESSONS

1. Introduction – How To Develop Image
2. Creating A Sketch And Adjusting In PS
3. Three Methods Of Image Transfer
4. Your Tools: Chalk, Markers And Beyond
5. Chalk Lettering Mural In Action

CLASS DESCRIPTION

Learn To Create A Typographic Mural

A typographic mural uses words to produce a stunning and highly communicative piece of art. In Chalk Lettering, Annica Lydenberg will take you through the process of completing a large scale installation as she makes a chalk mural on-site at CreativeLive’s San Francisco headquarters.

Besides being artistically gratifying, chalk lettering is an in-demand service that can bolster your client work. In Chalk Lettering you’ll learn the many ways to turn a small sketch or something you designed on the computer into a piece on a wall. Annica will discuss methods you can use to create temporary or long-lasting chalk murals and demonstrate freehand sketching and grid mapping.

You’ll learn:

• How to prepare your surface
• Multiple options for transferring an image to a wall
• Techniques for stylizing letter forms
• The pros and cons of chalk, conte crayons and paint markers

Annica will help you develop a system for choosing type styles that work well together while enhancing the message of of your mural. She’ll also discuss the benefits of chalk and how practicing facilitates fine-tuning and makes murals less daunting.

Bending words into art, typographic murals are visual powerhouses. Watch one come to life and learn the techniques and process that go into making one in Chalk Lettering.

ANNICA LYDENBERG

Annica Lydenberg is a San Francisco and Brooklyn-based designer, illustrator and sign painter with a deep obsession with type as art. As a graphic designer she has been paying close attention to typography for many years focusing now on treating letters and words as art in various mediums. Each word she draws is treated as image in and of itself rather than a word rendered in a particular font. She works with chalk, screen printing, painting and pen and ink, pulling stylistic influence from an ever growing photographic library of found type.  Her inspiration comes from street artists including Margaret Killagen, Faile, and ESPO and more traditional artists such as Jenny Holzer and Rauschenberg. She also is influenced by the work of sign painters and tattoo artists with their great attention to type as both communication and form.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2.  Chalk Lettering Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.