Andrew Faris – Facebook Ads Creative

Description

Facebook Ads Creative , Andrew Faris – Facebook Ads Creative download

Andrew Faris – Facebook Ads Creative

Become great at Facebook Ads Creative
Learn the #1 way to use Facebook Ads to grow your brand profitably.
With lessons learned from hundreds of millions of dollars spent for DTC brands of all sizes, we will give you a framework for creating a high-performing ad creative and the strategy for setting up for the most success in your ad account.

We’ll draw on lessons from “Mad Men” advertising legends like David Ogilvy and Bill Bernbach and apply them through the lens of modern DTC brand-building.

By Andrew Faris,

Ecommerce Growth Executive

Course length: 1h 12min

This course is essential for you if…

• You’ve run Facebook Ads before and found that they’ve never worked for your business.
• You’re working with an ad agency that’s handling the creative for you, because it will help you manage them much more effectively.
• You believe that the Apple iOS14.5 update has made Facebook Ads impossible. Spoiler alert: it hasn’t.

After taking this course you will…

• Internalize a framework for how to leverage still images, video, and copy to generate high-performing Facebook Ad creative no matter your production budget.
• Know how to use variations of “offers” to maximize the performance of your Facebook Ad creative.
• Think not just in terms of products, features, and benefits, but in terms of “angles” to communicate the value of your product to your customer.
• Understand how to build creative for both quality AND quantity to set your brand up for success that’s truly scalable.

Skills you will master
Copywriting Facebook Ads Facebook Ads Creative Facebook Ads messaging Marketing campaigns

 Victor A.
Digital Marketing Executive @ Multiskills NG
CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

 Tomek D.
Director of People @ Ladder.io, Poland
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.

 Radvilas Š.
Digital Strategist @ Evolvery, Lithuania
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

 Ruben D.
CRO Manager @ Online Dialogue, Netherlands
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

 Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

 Josh R.
Managing director @ Mantis3D, US
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

 Chris Out
Lead Growth Hacker and Managing Partner of RockBoost
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

 Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum
FACEBOOK ADS CREATIVE
1 Generating Quantity: Utilizing Creative Volume And Cost Controls To Win
In this lesson, we will cover how to best utilize the features that make Facebook Ads such an effective tool.

2 Generating Quantity: Five Ad Variation Types To Create A Wider Range Of Outcomes
In this lesson, we’ll walk through five different ways you can vary your creative to create different performance outcomes as you seek to feed Facebook a high quantity of varying ads.The wider the range of creative options you test, the wider the range …

3 Generating Quality: Prioritizing Clarity + The Hero Product
In this lesson, we will cover why great direct response advertising must be clear above all else. If the customer doesn’t know what the ad is for or about, you’ve lost before starting. And nothing is more important for making advertising clear than ima …

4 Generating Quality: The Headline (Or, It Starts With Words)
In this lesson, we will cover how once the hero product imagery is established so that the product being advertised is both clear and presented attractively, it’s time to generate attention and interest with the headline. Great advertising starts with …

5 Generating Quality: Explaining The Value You’re Providing
In this lesson, we will cover the last step in generating high-quality advertising of any kind (including on Facebook) is to provide customers with the information they need to make their purchase.Great headlines and great visual creative is all well a …

ABOUT THE EXPERT

Andrew Faris
Ecommerce Growth Executive  
I just really love growing ecommerce brands.

That love first formed in 2015 when I began my ecom career as a media buyer at QALO in the heart of its run from $0-$20M in 1.5 years with no external funding. I led our efforts on Facebook Ads, Google Ads, and direct media buys in digital and print.

After the exhilaration of that rapid growth, I became a growth strategist at the newly-formed Common Thread Collective (CTC), a digital sales agency that helps entrepreneurs achieve their dreams. Within two years I was promoted up to VP of Growth, where I led our digital strategy.

Soon after, CTC spun off its brands via its DTC aggregator, 4×400, and I was eager to get my hands dirty there. So I slid over to lead growth at 4×400 until again promoted within two years, this time to CEO.

I ran 4×400 until December 2021, leading up to 6 brands at a time, and now work as an outsourced ecommerce growth executive across multiple brands, where I get to keep doing exactly what I love:

Grow ecommerce brands.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Facebook Ads Creative Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.