Adam Grimes – TradeCraft: Your Path to Peak Performance Trading

TradeCraft: The only course to focus equally on the trader and the market

A clear and trusted path to discovering your full trading potential.

Uncertainty and confusion are the enemy. Traders don’t know what they don’t know.

• Trading is hard. Knowing how to learn and deciding where to focus your time and attention is overwhelming.
• Strategies that have led you to success in other aspects of your life fail in trading. A new approach is needed.

Yet the available solutions aren’t great.

• Unless you’re an insider, you’ll always be on the outside. Hedge funds, prop firms, and family offices have resources that are never shared with the public.
• It’s a noisy world. Anyone can put up a channel and claim to be a trading expert. Do you really think a 19-year-old “crypto bro” can help you achieve your dreams?
• Existing videos and courses are either misleading or woefully incomplete. No one gives you the full picture.
• There is no comprehensive approach to developing the skills needed to survive as a trader.‍

What if you knew that you were spending your time and energy doing the right thing? That you had a clear path and a breakdown of exactly what you needed to do at every step?

TradeCraft is a brand new training program. There is nothing like it—anywhere. TradeCraft is your guide to honing your full potential as a trader.

TradeCraft rests on four strategic pillars:
Life Lenses: Ask the right questions
Asking the right questions is the first step of finding solutions.

The powerful results people find in TradeCraft come from asking those right questions, and that’s what the Life Lenses are about. Shaped over decades of practical trading experience, crafted to lead you to a deep understanding of your personality, motivations, resources, and goals—this pillar will help you identify potential challenges you might face as a trader and identify actions that can empower you to realize your full trading potential.

“These exercises have encouraged me to do deep introspection that I have never done… Covering finances to business ideas to our own personality, it is clear we are exploring everything that goes into being a trader.”
— TJ, NYC Metro

“The Life Lens exercises are valuable and constructive. They are really making me think, rethink and revisit, pause and reflect, do some more work to arrive at proper answers… I thought I had some of the answers already, and realised that I need to do more work on some of them.”
— LW

Skill Sequences: How to get better
Wouldn’t you love to know where to spend time to improve yourself?

Deliberate practice—drawn from athletic performance training—fails, and fails hard, in financial markets. TradeCraft shows you what does work—the exercises, drills, and perspectives that can shape mind and skill for long-term trading success. The Skill Sequence exercises are a powerful set of tools, drawn from Adam’s extensive experience training traders, and never before available to the public.

“This week’s drill really brought home the ‘randomness is the enemy’ concept, and how much of our battle as traders comes against this abstract foe… Adam mentions how poorly tuned we are to detecting randomness, but it’s truly a different kind of ‘knowing’ that comes from experiencing the lesson yourself.”
— Jad, Toronto, Canada

“This work is definitely showing me that trade management is as much of a part of the ‘magic bullet’ as the actual entry signal/technique. I have ‘believed’ this for a while, but this is really bringing it to the forefront and proving it to me… This work alone has been worth what I paid for the course.”
— Wes, Knoxville, TN

Market Blueprints: Develop insightful pattern recognition
A master hunter studies and stalks his prey…
learning its usual behavior, uncovering its quirks, and finding patterns that ensure a successful hunt. In the Market Blueprint Workshops, you’ll study the market in the same way. What better way to learn than to learn from the market itself?

These sessions call you to build your own market analysis and pattern research, leading to a personalized, professional Trade Plan, refined through your own rigorous testing. Rather than giving you the answers, we show you how to find your answers—in short, we prepare you for a lifetime of learning, growing, and evolving.

“I’m finding the Blueprint work to be extremely valuable in illustrating the concepts I have been learning about, highlighting difficulties in practical application at the right side of the chart, drawing out the questions that need answering in my trading plan, etc. This is definitely study that I will be returning to and I am really pleased that Tradecraft has opened the door for me here.”
— LW

“The Market Blueprint exercises have given us a structured way to start exploring the market and our own ideas, and that has been a lot of fun.”
— TJ, NYC Metro
Inner Architect Sessions: The key you’ve been looking for
Change is hard. Most attempts to create lasting change fail…

as anyone who has made a New Year’s resolution knows. The Inner Architect sessions offer you a cheat code—a powerful one-two punch of trance and meditation that allows you to make real and meaningful change. Drawing from decades of experience as a practitioner of NLP and hypnosis, Adam shares specific, targeted techniques that allow you to rewrite the code of your operating system at a deep level. The benefits from this work can extend far beyond trading, to many areas of your life.

“I’ve practiced daily meditation with limited success for 3 years, and the TradeCraft trance training has been very helpful to meditation practice for me. Emotional control has improved in day-to-day work and personal life and in the ups and downs of trading.”
— Damian, Australia

“For me the biggest surprise is the trance part of the program. I was not sure it would work, but from trying this and experiencing it, I believe I am benefitting from it. I feel like my mind is calming and I am becoming more focused.”
— Wes, Knoxville, TN

All of these pillars lead to the construction of a fully professional and personalized two-part Trade Plan that can power you through a decades-long trading career.

Where does this program come from?

I’m Adam H. Grimes, and I’ve been trading professionally since the mid 1990s. I’ve traded every asset class and timeframe. My work is both discretionary and systematic, which gives me the best of both worlds—discretionary wisdom structured by quantitative insight.

I’m not just a trader. I genuinely love to teach.
I’ve created industry-leading educational material on discretionary pattern recognition that has helped thousands of traders, with a special focus for institutional and floor traders who wanted to move to trading their own accounts. I have also done extensive work training and mentoring traders on aspects of system development, risk management, and broader topics such as health, lifestyle, and life design.

I have worked as a hypnotherapist for 25 years. My study of NLP and Jungian psychology meld with my daily experience with financial markets, giving me a unique perspective on how traders think and why trading is so challenging.

I’ve seen it all—the good, the bad, and the ugly
of how traders learn, how they succeed, and why they fail. Many of the traders I have worked with have tried everything before coming to me, from purchasing courses to working with trading psychologists to buying “guaranteed” systems. I’ve seen the limitations of other approaches, many of them advocated by famous names on Wall Street. I’ve heard, over and over again, what does not work.

Trading is hard, yes, and there are some mathematical reasons this is true. But the core insight here is that trading is hard for traders because they don’t understand that success is as much about the trader as it is about the market. It’s as much about our behaviors and beliefs as our methodology.

This is why I created TradeCraft.
I knew I had access to knowledge and know-how, to real insight, that could change the game for developing and struggling traders.

What TradeCraft Does

• Empowers you with new tools to understand the markets and yourself.
• Changes how you think about trading, removing roadblocks to peak performance.
• Guides you to a refined understanding of your own goals and beliefs. When trading becomes part of your overall quest for significance and meaning, magic happens.
• Puts trader psychology in the right place and gives you new tools. The proper role of trading psychology is in support of a solid trading methodology with an edge. No other training program makes this reality as clear as TradeCraft.
• Gives you a method for how to take a trading idea from conception to production (actual trading). This work culminates in a trading plan that is a unique expression of your approach to the markets.
• Teaches you skills and techniques that will benefit your life outside of trading, in addition to advancing your trading.

Is This for Me?
Wherever you are in your trading journey, TradeCraft is for you. Of course there is no one-size-fits-all answer to becoming a trader—this is my foundational belief of all of this work.

But there are tools and resources here for the 15-year veteran, as well as for the developing trader who has yet to place her first trade. With a vast array of supporting materials, TradeCraft can accelerate your learning curve, no matter where you are in your development.

You come to TradeCraft with your own strengths and weaknesses, experiences, and knowledge. TradeCraft refines all of that into a cohesive whole, optimally aligned for success in the markets.

Real Talk: How Hard Is This?

This program asks a lot of you. It’s a lot of work—and it may not always be work you want to do. Picture the virtuosic skill of a top-level athlete, of a musician effortlessly performing a challenging piece of music, or of an experienced chef chopping vegetables paper thin at lightning speed. How did these people develop those skills? Through long practice and many repetitions. This is the way, the only way, to build real skill. This is the path to success.

TradeCraft will challenge you to “put in the reps” and invest the time in yourself—but, more importantly, we will show you what to do and how.

In addition, the benefits and growth are not limited to your time as a trader. You will find that the powerful, transformative effects of TradeCraft extend far beyond your results on the trading screen!

All of this requires time, work, and emotional energy. The path to mastery is not quick and easy—it’s challenging. Though it’s trite to say, if it were easy, everyone would do it. But you can do it. And TradeCraft is your path to enduring success.

We’re Here to Help

You are not on this journey alone. In the unlikely event that you get stuck at some point, there are plenty of resources to help you along.

TradeCraft is about you as a trader, and your growth. TradeCraft does not focus on teaching basic market patterns and elementary trading—but, good news! Adam has already created resources that cover this information—from free courses to in-depth presentations, chapters of his book, thousands of blog posts, and much more.

Each TradeCraft chapter is accompanied by an extensive list of pointers to these resources, carefully targeted to the relevant topics of that chapter, for traders who want or need to learn more about the core market ideas discussed.

What You’ll Master

Length: 11 chapters
Course duration: Varies greatly by individual, but we estimate 16-20 weeks.

• The first 5 chapters build a foundation. These chapters require a bit more work, so we recommend 2 weeks per chapter. For Chapters 6-11, many students find a 1-1.5 weeks per chapter to be ideal.
• That said, you can take more (or less) time on each chapter, depending on what pace works for you. We recommend you find a balance between being thoughtful and thorough, but also not obsessing. “Perfection is the enemy of progress.” We suggest working through the program at a speed that is challenging but not overwhelming.

Time commitment:

• In an ideal world, traders would be able to devote 10 hours a week to immersing in the TradeCraft materials — and many of our coursetakers have enjoyed the benefits of this intense self-focus on their trading growth. BUT, we know that’s not possible for many other coursetakers, and TradeCraft is designed to be adaptable to whatever time commitment you’re able to make.