Sean McCabe – Supercharge Your Writing

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Sean McCabe – Supercharge Your Writing

• Write copy that sells. Stop guessing and know every word moves someone closer to buying.
• Convert prospects to buyers. Get people off the fence and turn your audience into customers.
• Increase your sales. Write copy that keeps selling on autopilot long after you wrote it.

Write copy that sells while you sleep.

If you knew you’d make sales every time you sat down to write, you’d probably write a lot more often.
The words you write can sell for you on autopilot.

The problem right now is your products aren’t selling.

Something is wrong. Your traffic isn’t converting and you don’t know why.
It’s not like you have millions of page views each month, but you know you’re only converting a tiny percentage of your visitors.
For some reason, your visitors aren’t buying. That keeps you up at night when you should be making sales while you sleep.
You need the right words for the right person at the right time.
Maybe you have one of the above right. You might even have two. But unless you get all three working together, you can’t make sales (and knowing where to even find the problem is just the beginning).

Double your sales without increasing traffic.
Everyone’s always talking about “getting more leads” and “increasing traffic”. Both are great, but neither is your problem.

• Your problem isn’t traffic. Sure, you could buy more ads or spend time and money producing content, and that will attract more visitors. But if the copy on your website isn’t converting you’re not going to get a good return on your investment.
• You have a leaky bucket. First, you have to fix the messaging on your website. That’s where copywriting comes in. When you say the right thing to the right person at the right time, that’s when you make a sale.
• You need to fix your copywriting. Let’s face it, it’s costly to pay for more ads (and hope they work out). It’s time-consuming to produce more content (and expensive if you outsource it). The more efficient way to double your sales is to improve the messaging on your site.

Right now, you’re guessing at what to say because you don’t know the right words. None of your visitors feel like you’re reading their minds, so most of them leave. If you make a sale, it’s by accident.
You won’t “accidentally” grow your business.

Get repeat customers who buy again and again.
There’s another lever you can pull to increase your revenue without resorting to buying more traffic:

Get the people who already bought from you to buy again!
It’s obvious, right? You just had to think of it. But you can’t rely on remembering to think about it: you need systems in place to incentivize repeat business.
Right now, you have some people who bought from you who are a “customer” because a transaction happened. But there’s a difference between a customer and a fan.
You want to go from transactional to relational.

Turn customers into life-long fans so they keep coming back for more.
When you get someone to know, like, and trust you, they go from a one-time-purchase customer to a loyal-for-life fan.

Write engaging copy people actually want to read.
For most businesses, copywriting is an afterthought. As long as there are some words on the page, that’s good enough, right?
While everyone is capable of becoming a great copywriter, you’re certainly not born a great copywriter.
Most people are terrible copywriters.

If you’re doing your own copywriting without proper copywriting training, you’re killing your sales.
Stop writing boring copy and putting your reader to sleep.
Your visitors are:

• Falling asleep
• Closing the tab
• Hitting the back button
• Leaving your website for good

Great copy keeps people on the page.
Great copy keeps them scrolling.
Great copy makes them feel like they HAVE to read the next thing.
When you have someone that engaged, they’re much more likely to buy.

Convert your visitors into paying customers and make more sales.
Can you imagine if every visitor was a customer? That would be incredible!
Most of your visitors aren’t customers though. They don’t open their wallets, they don’t make a purchase, and they don’t pay you.
Why?
You’re not speaking to them.
“Sure I am! I want them to buy.”
No, I know you want to, but what I mean is they don’t feel like you are! You’re not reading their mind.
The difference between a visitor and a customer is one of them gave you money.
Okay, that’s pretty obvious.
But why does one person give you their money while the other person doesn’t?
The person who gives you their money feels like you’re reading their mind.
If you’re guessing with your copy, you will lose the sale. You cannot guess at the right words. You have to know with certainty the words you write will resonate.

Avoid copywriting mistakes that cause you to lose sales.
One reason you don’t make sales is not knowing when to switch from content marketing to copywriting.
Or worse…
You don’t know the difference between content marketing and copywriting.
These are two different things with two very distinct jobs. If you mix them up, you will kill your sales.
You’ll write, and write, and write, and it just won’t matter. The sales won’t come.
You almost certainly have two sales-killers on every one of your product pages. These two words take the visitor out of the right frame of mind and cause them to not buy.
When you have either one of these two sales-killers, people think you’re charging too much. The sales-killers are so sneaky, you probably use them all the time without realizing you’re destroying your sales!

Learn the “Killer Headline Formula” to grab attention in a noisy world.
Your headline is the most important part of your content. If the headline doesn’t grab someone, they won’t continue reading.
Headlines are also used in many places:

• Sales pages.
• Social media posts.
• Video titles.
• Email subjects.
• … and more.

Your headline has a big job to do, and if you don’t get the headline just right, all of your hard work will be wasted. It won’t matter how great the rest of your sales page is. It won’t matter how relevant the email body is. It won’t matter how valuable the video content is.

If your headline doesn’t get attention, it’s game over.

The secret “Killer Headline Formula” is plug-and-play. You can use it again and again in unique ways to guarantee you hook someone every time.
It will make people feel like they HAVE to click. They need to click…
…and you won’t have to resort to “clickbait”.

Create landing pages that actually convert.
If your landing pages don’t convert, then…

• It doesn’t matter if you run ads.
• It doesn’t matter if your content goes viral.
• It doesn’t matter how much traffic your website gets.
• It doesn’t matter if someone famous links to your product.

When you keep pouring water into a leaky bucket, it just disappears.

Your landing page needs to get people to take action.
If your landing page doesn’t make sales when you get traffic, STOP.
The first step is to fix your copy. You need a landing page that converts.
Before you invest in ads, before you invest in content production, before you invest in hiring and scaling…
Learn to write copy that turns visitors into customers.

Make money as a copywriter (sell your copywriting services).
Whether you sell your own products or not, once you learn the valuable skill of copywriting, you can use this skill to sell other people’s products.
Many businesses have a great product but struggle when it comes to copywriting. They don’t know how to write the right message to make sales. Their visitors don’t turn into customers. Their sales pages don’t convert.

When you learn to write effective sales copy, you become a rainmaker.

Not only can you sell your own products, but you can sell your copywriting services to other businesses.
Get hired as a copywriter.
Everyone loves the rainmaker. When you can enter a business with confidence and rewrite their copy so they actually make sales, you can bet they’re going to be happy.
Use your copywriting skills to increase the sales of other businesses and you will make money.
Whether you want to be a full-time copywriter or just make some extra money on top of what you make in your own business, the skill of effective copywriting will serve you for life.

Write epic email autoresponders and get people addicted to reading.
The problem with your email autoresponder is, well, it feels… automated.
Pretty quickly, people stop reading the emails you send. They’re certainly nowhere near addicted to reading them.
But with a few small tweaks, you can get people hooked on your emails opening them the instant they arrive in their inbox.

Your subscribers will read your entire email and eagerly await the next one.

• Stop sounding like a robot.
• Start sounding like a human.
• Build loyalty with your subscribers.

When you learn to deliver the right message in your emails, you’ll increase trust with your readers.
As a result, you’ll make sales automatically without having to “sell” in a sleazy way.

Learn to package and position your products as must-buy options.

Learn how to craft an irresistible offer.
Transform your product offer from take-it-or-leave it to MUST-have.
Part of this is packaging, and part of this is positioning.
There is a specific number of packages that just works—and a magic pricing ratio that will maximize revenue.
Most people guess when it comes to packaging and pricing.
Guessing = leaving money on the table.
Learn to position your product as a no-brainer and make yourself immune to competition.

Supercharge Your Writing Master Class
Write with purpose and start making sales. Learn to write copy that sells, master the art of advancing people on the buyer’s journey, and move people to buying with your words.
Understand how to position your product or service as the obvious solution and DOMINATE. No more competing. This course will change the way you think about writing and sales forever.

Why You Need to Learn About Sales Before Writing
5 Video Lessons

1. How to Make More Sales
2. Finding Purpose for Your Writing
3. You Don’t Need a Large Audience
4. Making a Connection Between Writing and Sales
5. The Right Words at the Right Time for the Right People

Positioning Your Product or Service as the Obvious Solution
4 Video Lessons

1. Turning Features Into Benefits
2. How to Market Yourself Without Feeling Awkward
3. Narrowing Your Focus
4. Positioning Yourself as the Obvious Solution

Getting Lifelong Customers Who Buy Again and Again
4 Video Lessons

1. Defining Your Customer Avatar
2. Selling to the Same Person at Different Levels
3. Make Competitors Irrelevant
4. Serving Customers for Life

The Buyer’s Journey
8 Video Lessons

1. Understanding the Stages of the Buyer’s Journey
2. How to Get People to Advance Stages
3. Getting People to Notice You
4. Getting People to Start Consuming Your Content
5. Getting People to Apply Your Material and Receive Value
6. Priming People to Buy
7. Getting People to Make a Purchase
8. The Stage Most People Forget That Brings TONS of Revenue

Developing a Content Strategy
4 Video Lessons

1. Content Marketing vs. Copywriting
2. Mapping Content to Stages of the Buyer’s Journey
3. Mastering the Art of Repurposing Content
4. Minimum Viable Content Strategy

Reading Minds With Your Content
4 Video Lessons

1. How to Read Minds
2. Using the Right Language
3. 5 Places to Conduct Your Research
4. The Perfect Welcome Email

Building a Writing Habit
5 Video Lessons

1. Early Wake Daily Write
2. Hyper Focus by Creating Associations
3. 1,000 Words a Day
4. Eliminating Writer’s Block
5. Speeding Up Your Writing

Creating an Editorial Calendar
4 Video Lessons

1. An Editorial Calendar That’s More Than a Schedule
2. Making an Editorial Calendar for Weekly Output
3. Staying Top of Mind With High-Frequency Output
4. Selling Strategically With an Editorial Calendar

Writing Effective Headlines
4 Video Lessons

1. The Importance of a Good Headline
2. Why “Clickbait” Isn’t Always Bad
3. Killer Headline Formula
4. Why Your Headline Should Filter People Out

Skimmability and Writing for Short Attention Spans
4 Video Lessons

1. How to Write for Internet Readers and Keep Their Attention
2. Writing That Sells Isn’t Always Proper
3. You’re Bolding the Wrong Things
4. The Hidden Story Your Copy Needs to Tell

Copywriting That Sells
6 Video Lessons

1. The Purpose of Copywriting
2. Crafting a Powerful Value Proposition
3. Defining the Problem Better Than the Prospect
4. Don’t Make Copywriting Do Too Much of the Work
5. How to Sell in Every Piece of Content
6. The Two Words You Should Never Use

Landing Pages That Convert
8 Video Lessons

1. Your Landing Page Video
2. Smart Packaging
3. Powerful FAQ
4. Getting and Displaying Good Testimonials
5. Positioning and Price Anchoring
6. Signup Forms and Lead Magnets
7. Creating Scarcity and Urgency
8. Landing Page Critiques

Using Open Loops to Get Readers Addicted
4 Video Lessons

1. Understanding Open Loops
2. Nested Open Loops
3. How to Use Open Loops Without Frustrating Your Readers
4. The Magic of Pulling Instead of Pushing

Tips for Editing Your Own Writing
4 Video Lessons

1. The Wrong Time to Edit
2. Spotting Errors You Didn’t See Before
3. Improving the Flow by Utilizing Your Hybrid Voice
4. Editing Tips

• Write effective headlines.
  Learn to summarize your content and tease it in a compelling headline that grabs people.
• Craft effective landing pages.
  Break down and discover the anatomy of landing pages that convert.
• Capture short attention spans.
  Tailor your writing to limited attention of internet readers and email inboxes.
• Make your pages more readable.
  Break your posts and pages down into something that’s intentional, digestible, and easy to skim.
• Edit your own writing.
  Get tips for auditing and critiquing your own writing even if you don’t like editing.
• Sell without feeling awkward.
  Learn to use copywriting in a way that is natural and doesn’t feel awkward.
• Implement a content strategy.
  No more spewing content everywhere without purpose. Get the outline of a proven roadmap.
• Master the art of repurposing.
  Your content has so much more potential. Don’t reinvent the wheel—leverage that content!
• Learn the secret of open loops.
  Get people addicted to your story. Never push people again. Pull them into your story.
• Speed up your writing. Get tips, shortcuts, and optimized workflows for writing faster and more efficiently.

Bonus Resources Included:

Bonus #1
Value-Based Pricing
6 Modules, 72 Lessons, 3 Tools
Make more money from your copywriting.
Learn the proven steps to pricing your copywriting services on value. Attract high-value clients and discover value beyond the budget.
This comprehensive course will take you from wherever you are now to pricing on value with confidence.

Bonus #2
Successful Podcasting
9 Modules, 64 Lessons
Create a successful podcast that grows your audience and increases your influence.
Get a step-by-step podcasting roadmap so you don’t ever feel stuck or confused again.
Learn which gear will give you professional sound without breaking the bank. Learn the tricks to editing your podcast the FAST way so you can save time.

Bonus #3
Client Work Essentials
4 Modules, 20 Lessons
Get more copywriting clients.
Learn to attract more clients for your copywriting services. Have confidence that you can deliver what your client needs and communicate effectively.
Download time-tested contract templates, learn to present yourself as a professional, and create a bulletproof process.

Bonus #4
30 Days to Better Writing
30 Lessons, 30 Minutes a Day
Build a writing habit in 30 days.
It all starts with writing. If I could teach you only one skill to maximize the growth of your business, without a doubt it would be writing.
Fix procrastination and write with ease. Follow a structure that works to unlock your best words and learn to write clearly and consistently.

Additional Training Resources
Get access to additional training to help you sell more products and grow your business.

Getting Started With Video
Get started making videos to sell more products.

Hiring Bootcamp
Once you’ve exploded the size of your business, you need a team: hiring, processes, and delegation.

Landing Pages That Convert
Build an effective landing page to increase conversion and boost sales.

Podcasting With GarageBand
Start growing the audience for your products with a podcast.

Build An Audience
Learn the 4 keys to audience building and increase the reach of your products.

Attract Great Clients
Attract great copywriting clients.

Build a Writing Habit
Make a name for yourself and supercharge your business by learning to write every day.

Price on Value
Price your copywriting services on value.

Sell Products
Learn about streamlining shipping, customer experience, pricing, and marketing your products.

Launch a Course
Validate, create, market, and launch an online course and make a living teaching what you know.

Get Your Money Right
Get back on track, solve the root of your money problems, and get six months of income in the bank.

Market With Email
Market your products with email.

Build Your Own Platform
Build your brand on your own platform, get control, and establish a long-term sustainable business.

Email Marketing Automation
Get started with email marketing and make sales on auto-pilot.

Advanced List Building Strategies
Simple and effective ways to take your email list from 0 to 1,000 so you can sell more products.

Course Creation Workshop
Don’t reinvent the wheel: get your course up and running in no time.

Build Your Sales Funnel
Learn how to go from prospect to lead to paying customer with sales funnels.

Productivity Workflows
Become more productive and develop workflows to increase your efficiency.

How to Overcome Creative Block
Get your mind unstuck and keep progressing on your work.

Pricing and Packaging
Learn effective strategies for pricing and packaging your products.

4 Keys to Growing an Audience
An additional training on increasing authority, selling more products, and building community.

How to Get Customers Without Paying for Advertising
Learn to get more customers without paying for ads and breaking the bank..

How to Repurpose Your Content Like a Pro
Learn to get more mileage out of the content you’ve already made so you can sell more products.

How to Attract High Value Clients
Get copywriting clients that pay well.

Build a Writing Habit and Supercharge Your Business
Tips on improving your writing speed and supercharging your business.

Launching an Online Course
Teaching what you know, providing value, and keep the sales going.

Double Revenue and Take Your Business to the Next Level
Get six months of expenses in the bank and sell more of what you sell.

Who is seanwes membership for?
Membership is for you if you:
✅ Want to sell products and need a roadmap for where to begin.
✅ Just started selling products and need help choosing what to focus on.
✅ Sell digital products, physical products, or courses, and want to double your sales.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Supercharge Your Writing Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.