Keith Krance – Facebook Momentum for Agencies and Consultans
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Keith Krance – Facebook Momentum for Agencies and Consultans
0:20 – How Mastering Facebook is like flying an airplane
0:40 – Why spending time inside the Ads Manger is wrong strategy when starting
3:03 – My crazy movie-like fantasy
7:55 – How an experiment can help your business succeed on Facebook
12:14 – The 2 Simple Campaigns that Generated 8,457 Leads and 41,618 Fans
15:35 – The 2 Proven Facebook Funnels for Retail or Service Businesses
20:33 – The 2 Proven Facebook Funnels for Digital or Information Products
22:20 – The 2 Facebook Proven Funnels for eCommerce & Physical Products
31:59 – Take a Sneak Peak Inside Facebook Momentum
Did You Also Know More People Login to Facebook Every Night Than Watch ALL of the Major TV Networks… COMBINED? Don’t you think it’s time to take your business to the next level by advertising on Facebook?
Hi, I’m Keith Krance…
Author of the #1 Best Selling Book “The Ultimate Guide to Facebook Advertising”, the host of the highly acclaimed podcast “Perpetual Traffic”, and founder of Dominate Web Media (a full-service Facebook Advertising Agency, Consulting, and Online Education Company)
Over the last several years I’ve been lucky enough to work with thousands of clients… from some of the biggest names in the Information Marketing… to people wanting to leave their current job and start their own business… from incredibly successful eCommerce Brands… to small Local Business owners…
To show you how Facebook can transform your business… literally overnight… I have an incredible Facebook case study to share with you…
But firstly…
Want to Know the 3-Biggest Mistakes People
Make When Starting Facebook Advertising?
Biggest Mistake #1: Targeting
The quality & amount of data Facebook collects is absolutely incredible. A quote from MIT’s Technology Review states “Facebook has collected the most extensive data set EVER assembled on human social behavior”…
… and as a business owner having access to this wealth of data and the ability to pin-point your ads to a highly-targeted audience is truly a marketer’s dream.
So it’s no wonder people get enamored with the potential targeting & retargeting options on Facebook…
But believe it or not targeting is NOT the most important element for success or on Facebook…
What most people don’t realize is when it comes to taking your business to the next level…
Strategy & Messaging
Beats
Targeting & Ninja Optimization
That’s because Facebook is different from other types of online marketing e.g. Adwords, SEO, YouTube, etc… For example:
1. Facebook is Interruption Marketing — meaning people who login into Facebook aren’t looking for a solution to their problems… instead they’re looking for an escape… e.g checking in on family & friends… or… watching the latest dog viral video…
2. Facebook Makes Up It’s Own Rules — meaning traditional direct marketing tactics like fear-based positioning and problem agitation increases your chances of getting ads denied… or worse yet… getting your account banned…
But there’s GOOD NEWS…
If you approach Facebook the right way… and by the right way I mean with the correct “Messaging & Strategy”… Facebook is an incredibly powerful platform that can exponentially grow your business…
I’ve seen it happen over & over again…
There’s a Major Problem with
how MOST people approach
Facebook Advertising…
Because When It Comes To Interruption Marketing…
There’s NO One-Fits-All Solution!
All business advertising on Facebook fall into one or more of the 3 following Business Categories…
- Local & Service Businesses
- eCommerce & Physical Products
- Digital & Information Products (including SAAS companies)
(If you can think of a business that doesn’t fit into at least one of these categories please let me know)
The reason for recognizing the 3 different Business Categories is because they’re very different in terms of what they offer, inventory, pricing strategies, frequency of purchase, competition, costs of business – including rent, manufacturing, shipping & handling, etc…
On top of that the 3 Categories typically ask prospects to take very different actions as the next step in their customer journey…
For example: compare downloading a cheat-sheet Vs signing up for a free chiropractic assessment Vs purchasing a bottle of supplements online…
Chances are you’re far more likely to optin for the cheat-sheet… than travel across town for an appointment… or pull out your credit card… especially if uncertain of the value the product or service offers in return, right?
Biggest Mistake #2: Strategy
Despite the differences in the 3-Business Categories…
Most Businesses on Facebook try to use the
“Info-Product Marketing Model”
No Matter What They Sell…
For example… is a Lead Magnet really the best strategy for a Local Business? How about a Webinar for an eCommerce store?
In other words most businesses are trying to fit a square peg into a round hole…
So in order to see what really works for each of the 3-Business Categories… I decided to go back and look at our data…
Why Listen To Us?
We DON’T Just Teach This Stuff…
We DO This Stuff!
So it’s probably no surprise that not all strategies worked equally well in all Business Categories…
…but what was exciting was certain patterns developed across multiple Ad Accounts. ..
For example when a certain Campaign Objective was used with a certain Facebook Appropriate Offer… coupled with a Specific Facebook Ad Type… in a Certain Business Category… the results time-and-time again were outstanding!
It was basically like discovering 3-funnel roadmaps showing any business in any of the 3 Business Categories how they could go from where they are now… to… generating an abundance of leads & customers on Facebook….
I’ll show you how you can get your hands on the Facebook Funnel Success Roadmaps in just a few minutes but first let me tell you about Mistake #3…
Biggest Mistake #3: Not Starting
What you may or may not know is I actually went to college to become an Airline Pilot. In fact, I flew Commercial Airplanes for Horizon Air for 7 years…
Ever noticed how many dials, levers and instruments there are in a Commercial Airline Cockpit? That’s because it’s a very sophisticated piece of equipment and takes years of training to master…
Much simpler, right?
…and the very first time in took-off I had an instructor sitting right next to me basically handling everything. My only task was to keep my hands on the control column stick to make sure we were going in the right direction…
Why am I telling you this?
Because the potential for your business by advertising on Facebook is kind of like the Commercial Airline cockpit… it can take you wherever you want to go… very fast… but takes a little time to master…
…and the best way to get started is to follow simple step-by-step instructions… with an experienced instructor as your co-pilot… telling you exactly what to do… what to do next and perhaps most importantly… what to ignore.
Too many times I’ve seen people waste huge amounts of their time, money & fuel obsessing over every little detail of their ads, sales funnels and email sequences…
Now I’m not saying these things aren’t important… because they are… but if you NEVER get started and enjoy early success following a proven system… it’s harder to stay motivated and build forward momentum… which is what you need for your business to take-off…
Introducing Facebook Momentum
The only Facebook Ads Training Program that takes you by the hand walking you through a proven step-by-step process for…
Discovering Your Perfect Facebook Strategy for Generating Leads & Customers… While Creating Raving Fans & Brand Goodwill…
This brand new online training reveals:
- Exactly What Works on Facebook and Why Authenticity is the Key…
- The Fastest & Easiest Way to Build Your Facebook Presence…
- The 7-Steps You Must Follow Every-Time for a Successful Campaigns…
- The 2 Best Money-Making Facebook Funnels for Your Business…
- 4 Simple Yet Powerful Questions for Unveiling What Your Market Really Wants…
- 6 Incredible Offers Currently Crushin-It on Facebook…
- How to Find Your Perfect Audience…
- The Powerful Yet Overlooked Campaign that Instantly Boosts Your Credibility…
- A Step-By-Step Guide for Unleashing Facebooks Powerful Tracking System…
- Simple Tools for Creating Your Facebook Funnel in Minutes… Even & Especially If You Don’t Know Any Computer Code…
- How to Build Your Lead Generation Campaign Like a Boss…
- Don’t Panic: Exactly What To Do If Your Ads Get Denied…
- Instantly Know How Your Campaigns are Performing with the Traffic Light Campaign Scorecard…
- How to Optimize & Scale Your Winning Campaigns to Create Even More Customers at an Even Lower Cost…
- Plus much more…
HERE’S WHAT YOU GET…
- Over 36 Training Videos
- The Facebook Momentum Funnel Success Roadmap
- 7 Unique Checklists, Worksheets & Action Guides
- Video Transcripts
- Lesson 1. Welcome to the Facebook Momentum
- Lesson 2. Understanding What Works on Facebook
- Lesson 3. The One Hour Set-Up Guide
- Lesson 4. Your Facebook Action Plan
- Lesson 5. Creating Your Facebook Hook & Offer
- Lesson 6. 30-Minutes to Your Perfect Audience
- Lesson 7. Building Your First Like Campaign
- Lesson 8. Optimizing Your Like Campaign
- Lesson 9. Killer Lead Magnet Creation (not needed for Local & Service Businesses)
- Lesson 10. Beginner’s Guide to the Facebook Pixel
- Lesson 11. Your Simple Facebook Selling System
- Lesson 12. Building Lead Generation Campaigns Like a Boss
- Lesson 13. Optimizing & Scaling Your Lead Generation Campaigns
Does Facebook Momentum Work?
Not only do we show you how to do apply Facebook Momentum to your business… but watch-over-our-shoulder us as we generate 612 Leads in just 7-days for a brand new business… at a cost of just $1.20/lead…
…plus 5220 New Fans at a cost of just $0.05 per Fan
We’ll show you exactly what we did… how we did it… why we did it…
plus why we think it worked!
FAST-ACTION BONUS:
- Checklists, Templates, and Execution GuidesCommonly Asked Questions:
- Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
- Facebook Momentum for Agencies and Consultans Course
- There are no scheduled coaching calls or sessions with the author.
- Access to the author’s private Facebook group or web portal is not permitted.
- No access to the author’s private membership forum.
- There is no direct email support available from the author or their team.
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