Michael Senoff – Hidden Marketing Assets Pro System

Description

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Michael Senoff – Hidden Marketing Assets Pro System

I’m Michael Senoff

I don’t want to waste your time.

So I want to answer the number one question I get asked by folks looking to make money helping businesses in the marketing consulting game.

Does your HMA System Work For Making Money And Getting Clients?

And the answer is a resounding and definite

YES!

It works.

Out of respect for you and your time, I want to make learning about my HMA Pro Coaching System simple.

There is a short version of this letter.

And there a long version of this letter.

And I understand that you may appreciate the opportunity of choice.

The short version of this letter and offer is this.

For a one time payment you’ll have access to over $29,000 of the retail value of my marketing products, seminars, and training that I’ve been publishing over the last 13 1/2 years.

You’ll have it ALL.

You can download all the mp3 files, PDF transcripts, and the audio mp3 recordings.

And you’re about to lay your eyes on the best marketing SYSTEM in the world.

And why should you believe me?

You shouldn’t

Check HMA Pro out for your self.

For details on exactly what you get, keep reading because I’ve got a story to share with you.

Let’s get going . . . .

In this letter you’ll learn a simple, painless and inexpensive way to become a high paid marketing coach complete with paying clients and a steady flow of income that comes in month after month and year after year.

It doesn’t matter what your current skill level is now.

It doesn’t matter if you have any “connections” or business experience.

In fact, all you really need are a few simple systems my friend Richard has developed over the years to become a highly paid in-demand marketing consultant.

And the best part is, you do NOT have to shell out tens of thousands of dollars up front for these secrets . . . and you can even use them for your own business or for the businesses of your family, neighbors and friends.

Let me tell you what’s in Richard’s “Hidden Marketing Assets” system, and how you can be up and running earning money soon after getting it.

To begin with:

If you do your homework, you’ll find there are several competing marketing coaching and consulting opportunities in the marketplace.

And I’ll be the first to advise you to look into all of them before you invest in any of them, including Richard’s HMA Pro System.

I’ve interviewed countless people who have paid enormous up front fees to attend this training.

I have received firsthand feedback on Y2 Marketing, Power Marketing Consultants, Action International, Quantum, Topline, Peter Sun Consulting, Kennedy and Glazer and other opportunities and many of them are actually pretty good.

But what separates Richard’s system from the other ones I’ve seen is that, with Richard’s system, you don’t need any previous marketing experience, any business connections or even a lot of money.

In fact, Richard will be the first person to tell you if he can do it… you can do it too.

How can he be so sure?

Because when Richard started he was broke himself, and had very poor selling, speaking, marketing and presentation skills.

Below is an interview I did with Richard about the Coaching business and if you are more of a listener rather than a reader, I invite you to hear Richard’s story in my interview below. You can click the play button or download the mp3.

Of course you can skip the interview for now and keep reading the letter and come back to the interview later.

Getting Started In The Coaching Business

Richard didn’t create a coaching business so he could retire. He’s still out in the field selling and working his coaching business. And in this interview, you’ll hear what he’s been up to for the last couple of years along with 10 of his most recent coaching case studies that illustrate important lessons about his (HMA) Hidden Marketing Assets System.

Richard has his business down to a science and that’s probably because he knows how to close deals by showing prospects the money. According to Richard, if you can’t show decision makers where their companies are losing money, you’re just another marketing guy – and businesses are tired of those.

So in this interview, you’ll hear exactly how Richard closes his deals and where he finds his coaching clients. Believe it or not, he gets most of them from the same alliance.

And at the end of the interview, Richard also answers questions from HMA students like you.

You’ll Also Hear . . .

* Who are the best businesses to target for your coaching practive.

• Where to find alliances to work your coaching business within your area – and how to consistently close deals

• The newest coaching ideas and tips for finding new coaching business clients’ businesses

• How Richard knew he had missed the mark on one of his USPs – and what he did to correct it

• How Richard’s been running easy group training, how much he charges, and who this type of training appeals to

• Ideas for time management – and shortcuts for coaching business success.

• What kind of people are the easiest to coach- and who to avoid

• And much more

Richard charges different clients different rates for his services, and you’ll hear how he determines when to charge the big bucks and how to do it. (He made $48,000 from one recent coaching client alone!)

So sit back and listen to how this coaching business expert works his coaching magic and find out how you can leverage off of his expertise along with the combined credibility of the HMA Pro System of marketing.

Richard’s Was Just As Shy And “Introverted” As The Next Guy.

In fact, the only difference between you and Richard – is because of the simple system he invented after attending a Jay Abraham marketing consulting seminar over 25 years ago.

You see, Richard discovered that while Jay Abraham really is a marketing genius, his system (like most other marketing coaching programs today) was not geared toward “ordinary” people who don’t have a lot of money or natural marketing talents.

Jay Abraham in the early 1990s had credibility, contacts and millions of dollars. The training Jay taught was from his own millionaire perspective.

But Richard was nearly broke. So broke he had to borrow money from his Dad to attend Jay’s $15.000 dollar training.

He had to be away from his wife and children.

He had to pay for air fair, food and lodging too in addition to the $15.000 dollars.

Richard had no credibility and few contacts.

And when Richard went out in the field to test Jay’s teachings, he failed.

But Richard did not quit.

After years of experimenting and organizing the marketing concepts into a workable system, Richard began to experience success.

Richard discovered his own unique “system” to make money as a marketing coach that is easy to follow and simple to learn.

Richard created a system that will work whether you are a millionaire like Jay Abraham or broke and struggling to make your rent, car payment or utility bill.

It’s taken Richard 25 years to perfect and tens of thousands of dollars working out the “bugs” and getting his system so you can approach virtually any kind of business that has HMA’s (“Hidden Marketing Assets”) to offer your coaching and consulting services.

And since sharing his system to the public, Richard has trained hundreds of marketing coaches in the US, the UK, Nigeria, Luxemburg, Australia, Greece, Ireland, Canada and even Holland (some who were totally new to marketing when they started).

He’s also got Dell and IBM using and teaching his marketing system in their online learning management platforms.

Here’s why…

With Richard’s system all you do is use the tools he’s created for you the exact way he says to use them…and within just a few weeks you can have a marketing coaching business with paying customers and paid coaching fees dwarfing anything you could make at a regular JOB.

And best of all:

You can do it all without pressure…without strain…and without the unbearable personal rejection most marketing coaches endure when getting started.

For example, most people getting into the consulting business believe making cold calls to get clients is the worst and most difficult way to get clients.

And the truth is, it can be.

This method is usually reserved for the coach who has no contacts whatsoever.

While other consulting training tells you to make prospecting calls yourself, Richard’s system trains you to get others to do your prospecting work for you.

Take for, instance, the telephone prospecting scripts in the system.

All you do is download and print these proven phone scripts, hand them to a part-time telemarketer with good leads that fit your target market, and have him or her call businesses and read the scripts word for word.

This simple method for getting new clients works time and time again.

You do none of the calling and you can still generate clients.

This way you can be sleeping in, playing golf, or even taking a vacation…and have an endless stream of fresh, quality appointments coming in each and every day.

Without You Lifting A Finger

Plus… In addition to these proven phone scripts, you’ll get an audio training called “How To Get Appointments” which takes your people step by step through the whole process on how to use the scripts.

That means, if you don’t want to pay a lot of money for a professional telemarketer, just hire a student or a stay-at-home mom and give her the “How To Get Appointments” training and she can be as good (if not better) than anyone else at getting you appointments.

Of course, the phone is not the only way to get clients.

• Your HMA Pro system also has already-tested, direct-mail letters for selling your consulting services such as:
• An approach letter.
• A joint venture letter and
• A follow-up letter.

And with the simple tools, he’s created, you’ll be hitting your prospects from every conceivable angle, giving yourself the maximum chance of capturing those high-quality clients within days of starting your consulting business.

And if you’re really ambitious, you can also use Richard’s system to create what’s called “the podium effect.”

What’s the podium effect?

The podium effect is this phenomenon where people automatically respect, trust and believe people who talk at seminars or small workshops.

And since Richard also includes prewritten seminar, done for you, PowerPoint slide presentations and workshop fliers; you can fill a room, give your presentation and watch as you’ll get clients who want to hire you the second you step out from behind the podium.

Not sure how good you’ll be at putting on a presentation?

No problem.

Because Richard has already created a powerful, professional seminar outline for you — complete with a PowerPoint presentation and all the training you need to be up and running fast.

This is the same presentation Richard uses to capture clients today.

More on this later.

You won’t have to try and figure anything out or structure your presentation.

Just plug in Richard’s “pre-made” seminar presentation; follow the word-for-word transcripts and you’ll be delivering a powerful, proven presentation that gets clients fast.

Easy As 1-2-3.

And here’s something else to think about:

With Richard’s system, you won’t have to worry about not having a reputation or a “track record” of helping business owners with their marketing.

If you’ve never done coaching before, I know what you may be thinking now.

You’re asking yourself, why should these business owners believe anything I say?

You’re afraid that they will ask you for proof that you can get results.

You think they’ll want referrals before they work with you.

You’re thinking that you have no credibility. This is only an illusion in your imagination.

It’s a FEAR not based on reality.

I am here to tell you this will not happen to you and here’s why.

You must understand that your clients are not interested in you.

They are only interested in the results you can bring to them.

Being a fully certified HMA Pro Marketing coach means you’ll be able to draw on the successful track record of the HMA Pro system.

It’s actually pretty simple:

Richard has discovered a proven way for you to use his testimonials, his stories and his success for your business.

And by following Richard’s simple instructions, you’ll be able to “borrow” Richard’s credibility for yourself.

Plus, you will also learn how to “create” your own credibility within the first thirty seconds of meeting a potential client…

Without Needing ANY Testimonials, Success Stories
or Past Successes.

This is one of Richard’s “trade secrets.”

And it works like gangbusters for almost everyone who uses it.

But here’s the thing…

Getting the appointment or filling a room with prospects is only step one.

You can get all the appointments in the world…but if you can’t close the sale, then it’s all for nothing.

Richard knows this more than anyone.

And after spending hundreds of hours and tens of thousands of dollars of “trial and error” — he has created a truly foolproof system that lets almost anyone turn up to 25% of your appointments into up front paying clients.

You get a check BEFORE you start any work!

And what makes this possible is Richard’s proprietary “Opportunity Analysis Worksheet and Training.” or O.A.W.T for short.

With your O.A.W.T document, you can walk into any business, command immediate respect and attention and literally become a marketing “miracle man.” to the owner of that business.

The reason why is because this O.A.W.T lets you literally “make over” a business owner’s marketing and show them exactly how you will create real cash profits right before their eyes.

And if the business owner you are talking with has any desire to grow his business at all…then he will have no choice but to be impressed by you and want to work with you.

In fact, the opportunity analysis worksheet makes converting appointments into paying clients so simple.

You Can Even Do It Over The Phone

And don’t worry about giving away all of your secrets. Most business owners are too busy working in their business to do anything about it.

They simply don’t have the time and that is the exact reason they are talking to YOU!

Richard also shows you how to command large fees and even get paid on a portion of the sales you make for your clients for years into the future.

This is called a “contingency” fee agreement.

This should only be used with a client after they have hired you and paid you to do project work.

Other expensive consulting opportunities teach you that contingency is the only and best way to sell consulting services.

And this can work but often the consultant finds himself in a compromising position.

They end up working many hours with only a promise to get paid.

The client has nothing to lose and since you’ve never worked with this client before you risk working for little or no money.

It’s like getting married on the first date.

It seems like a good idea at first but later you realize it was a big mistake.

But, if you do it Richard’s way and “Date” your client for a while it can work out great like this:

If you help your client make an extra $100,000 a year and you make a 15% “contingency” agreement with that client, you’ll pocket an extra $15,000 on top of your regular project fees per year.

If you do this for just five of your clients, you will make an extra $75,000 a year. If you do this for just ten of your clients you will make an extra $150,000 year.

But wait. Richard is going to show you have to structure a contingency agreement to get paid not just for one year, but for as long as they are using your intellectual marketing property.

After all, these are your marketing systems that the client is licensing from you.

So imagine now that you are making $15,000 per year for 10 of your clients for five years.

Now that $150,000 turns into $1,500,000.00 over 5 years.

And so on.

Again, this is in addition to your regular fees. You can typically charge a client anywhere from $500 to $5000 per project. And most clients will need at least four projects.

And it’s so easy once you understand Richard’s HMA Pro System.

Because Richard really has done 90% of the “work” for you already.

For example, his system includes…

Endorsed letter samples.

All you do is find businesses that sell similar (but not competing) products and services as the business you are helping and strike a simple deal with them where they send your offer to their customer list for a portion of the profits.

This way, you and your client make a bundle off the initial sales, and an even bigger windfall from additional sales later.

All from leads that didn’t cost your client a penny to generate.

Client reactivating letter samples

This is your easiest way to make fast and immediate profits for you and your client because almost NOBODY goes after his or her inactive clients and customers.

And all you do is take one of your prewritten e-mails or letters and send it to your client’s inactive customer list.

Watch your clients shake their heads in disbelief as inactive customers (they thought would never buy again) come back to life — spending their money with your clients again and again and again.

And remember, if you set up simple contingency deals with these clients (as Richard explains in his system)…

You Will Get Paid On All This Action Year After Year.

Anyway, these are just a few of the reasons why you should consider the HMA Pro System and coaching business part or full time.

And this is why I have no problem saying nothing could be simpler than using Richard’s HMA Pro system to make money as a marketing coach.

And realize this: Every time you make one of your client’s money using Richard’s “paint by numbers” pre-created tools…

You’ll Become Your City’s Marketing And Business Guru.

And you’ll have the instant reputation as the guy who turns straw into gold.

You’ll be the person your clients won’t be able to help but rave about to their business friends who will also want to pay you for your expert advice.

And your whole consulting practice can “snowballs” from there until you have a controlled stream of clients and profits coming to you.

As I said before, I have seen all the other marketing coaching programs out there. And I have not yet seen anything that even comes close to Richard’s System.

But you certainly don’t have to take my word for it because you can try everything and you’ll see for yourself.

But first, here is a quick break-down of only a few of your exclusive marketing training you’ll get with your HMA Pro Marketing & Coaching System:

HMA Pro Resource # 1:

(10) HMA Pro operations models

This is the Main Guts of your HMA Pro “System.”

You’ll get digital versions of ten (10) HMA Pro Operations Modules showing you each step of the way how to capture clients and make them real profits using a systemized way of marketing.

This collection represents the core of the HMA Pro System.

Each module walks you through all the steps of the system.

You’ll reference these materials as you take your client through the 8 steps of the HMA Pro system.

Richard has spent years creating and refining these modules.

You’ll get digital access to all 10 operations modules as downloadable and readable PDF files.

You’ll use these manuals as you follow along in Resource #2 & #3.

Here’s the outline of each module and what you get.

1) MODULE ONE: FOUNDATION OF THE HMA Pro MARKETING SYSTEM – 46 Pages

*Foundation
*System Philosophy and Uniqueness
*Actual Case Studies
*Sample System Outline/proposal
*Sample Client Agreement
*Fee-Based Agreement
*Contingency Agreement

2) MODULE TWO: HOW TO SUCCESSFULLY GROW YOUR CONSULTING PRACTICE: – 217 pages

* Mission Statement/USP of HMA Pro Marketing System Tele-prospecting scripts to generate manufacturing client leads Telephone follow-up letter
* Marketing Assessment Questionnaire Marketing presentation to prospective client How to close a new client
* How to determine the fee
* Fee based direct mail letter/E-mail marketing brochure ideas
* Large postcard promoting 30 minute consultation Seminar flyers/promotion pieces
* 21 page marketing report for use in prospecting
* FREE REPORT: How to Increase your business revenue and profits 25%-100% Chamber of Commerce Endorsement letter
* Seminar workshop on hardcopy and PowerPoint
* New promotion letters and agreement for Group training – Train the trainer workshops Quick fix marketing – one-shot turn around strategies for 50 different companies
* The Headline Bank – 100 of the top money making headlines ever written
* Other prospecting methods – business shows, groups and
associations, niche marketing Vertical marketing and Long Distance consultation
* Phone consultation outline

3) MODULE THREE: DETERMINING A BUSINESS USP – Unique Selling Proposition – 68 pages

* Overview
* Definition of what a USP is Examples of Successful USP’s
* Project Implementation – the four steps needed to successfully implement this module How to determine and write-up a USP for your client
* Competitive Analysis Matrix

4) MODULE FOUR: INTEGRATING THE USP AND LEVERAGING CURRENT MARKETING FOR INCREASED SALES – 136 Pages

*Overview: How to determine a client’s current selling process
*Project Implementation: the four steps needed for successful implementation of this module
*Implementing follow-up systems
*Customizing a SALES TRAINING workshop for your client Sample of
sales training workshop with the answers – also on DVD Developing packages and value added services
*Productivity and sales report samples Personality profile to identify the right sales people

5) MODULE FIVE: DATABASE MARKETING – INCREASING THE VALUE OR WORTH OF A CUSTOMER – 57 Pages

* Overview
* Project Implementation – the four steps needed to successfully implement this module Identify and segment customer base
* Back-end selling opportunities
* Seven sample letters to increase purchases from current customers letters to reactivate past customers
* Letters to use in follow-up to prospective customers 12 additional sample letters
* Special savings certificate sample

6) MODULE SIX: CREATING PROFITABLE MEDIA ADVERTISING – 135 Pages

* Overview
* The Advertising Situation Analysis tool The creative strategy
* How to do good copy writing for advertising Developing the Media Plan
* 50 page report on Yellow Pages Advertising Newspaper Scoring
* How to write and schedule effective Radio Commercials
* Project Implementation – the four steps needed to implement this module How to use local advertisers, designers, printers for outsource help

7) MODULE SEVEN: MARKETING ALLIANCES – 48 Pages

* Overview
* Project Implementation – the four steps needed to implement this module How to uncover marketing alliance prospects
* Sample letters of cross promotion Ticket to event cross promotion value card cross promotion Reverse Cross promotion
* Joint venture sales letters
* Joint venture prospecting letters

8) MODULE EIGHT: COMMUNITY MARKETING/PR – 23 pages

* Overview
* Project Implementation – the four steps needed to implement this module How to determine and create newsworthy material about your client How to get FREE publicity
* How to write a press release
* How to increase the public awareness of your client Sponsorship/contribution: How to turn them into marketing tools
* Implementing community marketing efforts. How to turn your business into an education/teaching business.

9) MODULE NINE: DIRECT MARKETING – 92 pages

* Overview
* Project Implementation: the four steps needed to implement this module How to find mailing lists
* Determining the proper lists/target marketing Testing the list
* How to write direct mail copy
* How to get the best response to any direct marketing effort:

– the envelope
– postage
– headlines
– interest
– urgency
– P.S.
– Compelling offer
– Short or long copy?

*What are all the direct marketing tools and how to use the right one!

– tele-prospecting
– direct mail
– E-mail
– Website
– Salespeople
– Infomercial
– Newsletter/E-zings

10) Internet Marketing – 241 pages

* Overview
* What is your business objective – website scorecard
* Branding on the web
* Steps to an effective website
* E-commerce with your website

HMA Pro Resource # 2:

HMA Pro Live Seminar Training Vol. One

You’ll own 25 hours of cutting edge HMA Pro marketing training in downloadable mp3 audio.

Richard’s first live marketing consulting seminar was conducted in early 1995.

This training features Richard at the top of this game teaching a room packed with students his system for becoming a successful marketing coach.

Each student paid over $5000 to attend.

You’ll be able to download, hear and learn everything you need about capturing clients and creating marketing systems for them.

It’s like having Richard right there with you showing you exactly what to do each step of the way.

HMA Pro Resource # 3:

HMA Pro Live Seminar VIDEO Training.

You get 17 plus hours of HMA Pro Marketing Consulting Training Videos.

You’ll be able to play online from any computer.

Your HMA Pro Marketing Consulting Training featuring Richard at the top of his game.

Richard is teaching a packed house full of want-to-be marketing consulting students his HMA Pro system for becoming a successful marketing coach or consultant.

Each student paid thousand of dollars to attend this live training.

You’ll be able to download, hear and learn everything you need about capturing clients and creating marketing systems for them.

It’s like having Richard right there with you showing you exactly what to do each step of the way.

– VIDEO #1 Hidden Marketing Assets Consulting Training
– 217-minute video (3 hours and 37 minutes)

– VIDEO #2 Hidden Marketing Assets Consulting Training
– 205-minute video (3 hours and 25 minutes)

– VIDEO #3 Hidden Marketing Assets Consulting Training
– 214-minute video (3 hours and 34 minutes)

– VIDEO #4 Hidden Marketing Assets Consulting Training
– 201-minute video (3 hours and 21 minutes)

– VIDEO #5 Hidden Marketing Assets Consulting Training
– 132-minute video (2 hours and 12 minutes)

– VIDEO #6 Hidden Marketing Assets Consulting Training
– 124-minute video (2 hours and 4 minutes)

U.S. DEPARTMENT OF COMMERCE

The system is exclusively licensed by centers of the U.S. Department of Commerce’s Manufacturing Extension Partnership network throughout the United States.

DELL AND IBM

In 2006 Dell Computers began to sell the popular Dell Learning System with the 7 STEPS training course included. In 2007, IBM showcased a Corporate Learning System at trade shows across the USA (including Linux World in San Francisco and Brain Share in Salt Lake City) which now features the 7 STEPS training course!

IGPC

Since 1995, The International Guild of Professional Consultants headquartered in Orlando, Florida has endorsed and used the system to train over 2000 members in marketing and sales consulting skills

You’ll get 8 total workbooks in each set.

Your workbooks are in an online version ready to print and use. ( note the online version may not be reproduced for resale.

They are only available for one to one consulting client work.

Here’s what you get.

Workbook #1- Uncovering Your Unique Selling Proposition for More Sales – 35 pages

Workbook #2- Integrating USP for Exponential Growth and More Sales – 16 pages

Workbook #3- Database Marketing for More Sales – 26 pages

Workbook #4- Strategic Marketing Alliances for More Sales! – 15 pages

Workbook #5- Custom Advertising for More Sales – 36 pages

Workbook #8- Internet Marketing Is your Website Making Enough Sales? – 16 pages

HMA Pro Resource # 6:

I record lots of audio interviews with my little handy digital recorder from Radio Shack Electronics. And you can do the same.

Recording and publishing audio interviews have been a fantastic way for me to developed, promote and sell information products.

There’s a good change you’re reading this now because of one of my audio interviews.

And there’s certainly no reason you can’t do this for your own consulting business and clients too

Or, at the very least, offer an interview or product creation service for your clients. You’ll get access to my full Audio Marketing Secrets System.

HMA Pro Resource # 8

JOINT VENTURE MARKETING TRAINING

You’ll get my famous “Joint Venture Magic” system — including audio training, joint venture sales letters and more.

My Joint Venture Magic System has sold for as much as $595, but you’ll get it as part of your HMA system at no extra cost.

And trust me, if you do nothing else but harness and apply the enormous power of joint ventures — as explained in this course — you’ll never worry about money again.

HMA Pro Resource # 9:

There is one thing better then growing a client’s business.

And that’s buying one already making money. Ok, we’ve all had the dream.

Wearing an expensive outfit, you strut into your high school reunion and announce to all your old snooty classmates that you own a multimillion-dollar business.

Their mouths fall open as you tell them about the healthy six-figure income you’re taking in for doing nothing… but goofing off and playing golf.

And your life couldn’t be better.

Believe it or not, that doesn’t have to be a dream.

An elite businessman mentor of mine named Art Hamel has been doing just that for more than 50 years. He’s perfected his formula for buying businesses, and for a limited time, he’s teaching it to others.

But don’t think this system is just for the “elite” or the “privileged.” His step-by-step course is so down to earth and easy to follow, anyone can use it to buy businesses and earn six-figure incomes — without banks, credit or even any experience.

As as an HMA Coach, you’ll have the detailed information you need to identify if your client’s business is ripe for selling.

Many sellers have never given it a serious thought. If you can buy right and grow your new business with good marketing like what you’ll learn in the HMA system, you could end up sitting on a goldmine.

You’ll receive more than 22 audio lessons in all. 8 plus hours of the audio lessons are from Art Hamel.

You also get a downloadable comprehensive workbook that guide you through each and every aspect of the system – from A to Z.

He’s owned more than 200 businesses himself over the last 40 years using his system. And, he used to teach seminars on the subject.

In fact, the system you’ll receive is the home-study version he created for the people who couldn’t make it to his seminars.

About 19 years ago, this same system was the biggest seller on the Home Shopping Network.

And since I am the only person on the planet who Art lets offer his system, you simply cannot get it anywhere else.

HMA Pro Resource # 10

HLMA Hidden Licensing Marketing Assets System

As you start to learn more about your client’s business, you’ll learn that they own systems, informational intellectual property, info products, processes, specialized know-how, trademarks, patents and more. And you need to understand that all of these non-tangible items are hidden marketing assets.

And as an HMA Pro Marketing Consultant, being able to identify licensing assets in your clients businesses can be huge win for you.

I’ve secured and exclusive licensing deal with Rand Brenner, America’s dean of licensing to bring you his specialized licensing training to the HMA Pro family.

Rand has negotiated landmark merchandise and promotional licensing agreements with Hewlett Packard, Kellogg’s, Bandai America, Hasbro, Quaker Oats, Pepsi, and many others.

Rand managed the Mighty Morphin Power Rangers (a $3 billion worldwide retail sales licensing phenomenon), two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corporation), the Batman movie (Tim Burton/Warner Bros production generating over $500 million in merchandise revenues), the classic Looney Tunes (i.e. Bugs Bunny) and Tiny Toon Adventures (Spielberg/Warner Bros)

But the best thing about Rand it that he can teach you how to uncover hidden licensing marketing assets in your clients business.

Rand can actually make the subject of licensing IP cool and fun.

HMA Pro Resource # 11:

CONTRACTS AND LETTER OF AGREEMENTS GUIDE

Here’s a valuable collection of contracts and letters of agreement to use in your HMA Pro consulting business.

Without a doubt, you would have to pay tens of thousands of dollars in legal fees for a collection of agreements like these.

But this entire collection is yours when you become an HMA Pro Coach.

With your guide, you can legally close the deal using binding agreements without the pain and the expense of an attorney.

You’ll get each agreement typed out in MS Word and you’ll get a training on the best way to use these agreements.

HMA Pro Resource # 13:

Free publicity and press training from the “Publicity Doctor.”

This is HUGE.

Especially when you set up contingency and commission deals. Because every time you use free publicity, money will come back to you in buckets, without your client having to do anything but answer the phone and answer a few questions.

You’ll learn the secret of getting millions of dollars in free publicity for your business and your clients’ businesses in newspapers, magazines, television and radio.

HMA Pro Resource # 14:

MARKETING RIGHTS TO 24 MARKETING REPORTS

You’ll get the reprint and resale rights to 24 professionally written business reports:

You’ll own the reprint and resale rights to all reports below.

You don’t pay me a dime or any royalties.  You can package them and sell them to prospective clients or use them as educational incentives.

You can give them away for free. These reports are available for you to download in Microsoft Word and in PDF.

My website and company name is NOT listed on most of these reports.

By you becoming an HMA consultant, you are granted the digital and print duplication resale rights of these reports.

Use them as lead generating tools for your consulting business.

There are thousands of dollars worth of consulting advice contained in there reports.

The great thing about having all these reports is not only the business changing information…but that you can also resell them.

You’re going to have all the rights you need to put your own company name on them and resell them to your clients to make revenue.

This is a residual income opportunity built in to the HMA Marketing Consulting Training.

You’ll own these reports in Microsoft Word and PDF files so that you can reproduce these for your clients to sell to them directly.

HMA Pro Resource # 15:

UNLOCK THE BUYING CODE SELLING SYSTEM

Unlock The Buying Code System Workbook, MP3 Downloads plus the Online Audio Lessons

Selling has never been easier. In this system, you’ll find the key components on how the Unlock the Buying Code system works, and what you will need to get started.

Why you will want to practice this system on your friends and family before you try it on prospects and how to do that. How to look for unconscious physical feedback cues that will let you know that you have gotten their code right.

What criteria that people much meet before you can sell them anything. The way that most people sell is wrong, but fortunately it is not hard to rethink your selling strategy.

HMA Pro Resource # 16:

USE RIGHTS OF 157 HOURS MARKETING INTERVIEWS:

HERE’S WHAT YOU GET . . .

Doing audio interviews has been the life blood of my marketing business.  Publishing them has been has been a lot of work. But it has been time well spent.

They have helped me establish more credibility and make me money. Now, as an HMA Pro member, you can use this these same audio interviews to further YOUR business.

But, you can ONLY used them and offer them as a new HMA Pro Marketing Consultants.

This is huge news for you. You’ll have the marketing rights to a collection of 157 hours of audio content and written transcripts from www.Hardtofindseminars.com

You’ll own the use rights ( not the resale right) to over 100 hours of downloadable audio interviews, marketing lessons and transcripts by many marketing experts.

You’ll instantly have a mountain of new products you can:

* Use to get more customers, clients, subscribers and strategic business contacts.

* Use as free bonuses to sell consulting projects and services.

* Offer as special incentives to help your clients sell more of their existing products.

* Package and bundle together to make one-of-a-kind products to give away free to build good will.

* Educate and excite your clients.

* The options of what you can do with this content is endless.

* This content has been a labor of love that has taken me 15 years and many thousands of dollars in time and money to build.

And yet, I’m making this available to you as one of my HMA Pro Marketing Coaches.

HMA Pro Resource # 17:

“WAL-MART GOLD SYSTEM AUDIO RECORDINGS & TRANSCRIPTS “

The Wal-Mart Gold System is by far the most comprehensive training system ever created on real ways for getting your product into Wal-Mart and other giant retailers — including non-mass market stores (such as grocery and gift stores).

It covers every aspect of getting your product into Wal-Mart and other mass retailers — from “A to Z.” It reveals insider secrets learned throughout many years from an inside and very secretive look at the world of mass-market retailing.

Your about to learn how to start making money as quickly as possible with Wal-Mart Gold.

” WAL-MART GOLD SYSTEM AUDIO RECORDINGS & TRANSCRIPTS “

You’ll Start with section one and work through each section, one at a time, in order. Before you know it, you’ll know more about getting your product into Wal-Mart and other mass retailers than 99% of all businesses in the world.

“WAL-MART MILLIONAIRES BONUS INTERVIEWS.”

I’ve been busy interviewing giants who have been able to get their products into mass retailers like Wal-Mart, Home Depot, Lows, and more. I’ve captured their full story from the humble beginnings to success. Listen as I dig out every step-by-step secret and method so you can get the blueprint to do it on your own. This is some of the most powerful information ever. Here are a few related audios to get you started:

“WAL-MART SECRETS RESOURCES LIST”.

This is a complete recourse directory of the top websites, publications and resources revealed in the main system.

It took over 15 years to find and test these different resources. And this list can literally be worth a fortune to you — as long as you use it the way describes in your Wal-Mart system.

You can learn a lot about each distribution channel you are considering for your product by checking out industry trade shows, trade magazines and trade associations.

HMA Pro Resource # 18:

USP AUDIO TRAINING

Here are My TWELVE Most Powerful Audio Consultations On The Subject Of Developing A (USP) Unique Selling Proposition

I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients.

You’ll listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you.

Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.

My TWELVE Most Powerful Audio Consultations On The Subject Of Developing A (USP) Unique Selling Proposition

HMA Pro Resource # 19:

Writing or what folks in the sales writing field call copywriting is a critical part of marketing and selling. And I’ve included a collection of training and products that will help you become the best in the world.

And if you did nothing but work on honing your skills as a copywriter, you could write your own ticket working from anywhere in the world.

Here’s what you get . . .

Eugene Schwarz Master Pack

A while back, a business owner with only $3500 to his name asked Eugene Schwartz to write a sales letter for his company.

Eugene’s fees for the letter were $2500, and without hesitation, the man paid it to him. That night, Eugene wrote the letter while waiting for his wife to put on her make-up so they could go out to dinner.

When the letter was released, sales for the company exploded. And now that company, Boardroom Inc., makes $50 million in sales a year.

Saying you have “Eugene Schwartz-like copywriting skills” is like saying you’re one of an elite group of top-notch, highly paid, sought-after, “gun” copywriters. It’s like saying you’re the best of the best.

And, you’ll be surprised at how easy it is to become one.

This Master Pack gives you everything you need. You could be up and running, writing fantastic copy for clients in just days after reviewing this exclusive HMA Pro copywriting training.

HMA Pro Resource # 20:

COPYWRITING EXPERT INTERVIEW SERIES

Tap The Brains Of 20 Of The Greatest Masters Of Writing Of All-Time . . .Including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Gelletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, David, Bullock, Eugene Schwartz and more. Slash years off your writing education.

Training like this with just half these experts sell at over $5,000. But they’re all yours as part of your HMA Pro Consulting package.

HMA Pro Resource # 21:

527 GREATEST SELLING AD SWIPE FILE

Coming up with good ads and ad copy may be your thing as an HMA Pro Marketing Consultant.

Having these ads all on one place will save you time, will save you money and will give you new ideas for headlines and marketing promotions.

You’ll get the transcribed ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem and hundreds more.

This is the ULTIMATE TYPED OUT SWIPE FILE!

Each ad typed out in Microsoft Word.

Each ad formatted and organized by number and title.

HMA Pro Resource # 22:

BARTER AND TRADE SECRETS SYSTEM

If you can show your clients a new way to save up to 80% on hundreds of common business expenses, you’ll have qualified yourself as an important and integral part of their business.

Let’s face it, CASH IS KING and conserving cash-flow using barter is not well understood by most business owners.

And that is why I have included this training on barter as part of your training. You are going to learn the oldest business secret around. The secret game of barter.

Barter is a worldwide, multi-billion dollar industry where literally every kind of business you can think of – in almost every country in the world – does business in a large network called a “retail barter exchange.”

These exchanges are exactly like huge buying clubs, where all the different member businesses are automatically inclined to buy from one another.

For example, When a web designer joins, everyone in the exchange gets a notice about it, and whoever needs a web designer is probably going to hire him. And the same goes for everyone else who joins – the plumber, the lawyer, the dentist, the copywriter, etc.

As you’ll see, almost every single kind of product and service provider that exists is in these exchanges.

And believe me, I’ve saved tens of thousands of dollars using this loophole for my business over the years.

It took a lot of time-consuming research on these clubs to find out the best ways to take advantage of this system. But I’ve got it down to a science.

And what I found was that certain types of businesses seem to always be sitting on tens of thousands of trade dollars that they don’t use.

And because these businesses have so much extra money, they’ll sell you their “barter-club” dollars for pennies on the dollar.

Then, you can turn around and use those barter bucks, dollar for dollar, within the club for services you’d normally buy, but at a fraction of the price you’d normally pay.

It’s true. It’s easy. And it’s perfectly legal. But it’s also ridiculous how much money you can save because practically anything you need can be found in these barter clubs — from lawyers and TV ads to restaurants and formal wear.

And because you can buy your barter dollars for pennies on the dollar, you get these products and services for your clients at huge discounts.

And the real beauty of it is you can have them resell these products and services to their customers for a nice little profit.

Let’s say, you buy a product for 20 cents on the dollar and resell it at 50 cents on the dollar.

Their customers will love receiving a 50 percent savings, and your client will love receiving a hefty profit for doing nothing but being the “middle man.”

It really is that simple, but you have to know the best ways to do it.

Like I said before, I did a lot of research and “trial and error” on this before I got it perfected. But, I can save you all the headaches I had to endure.

Your HMA Pro training will show you my entire system quickly and easily.

With the HMA Barter Secrets System, you’ll learn which businesses are sitting on thousands of extra barter dollars.

Which barter companies to join .

How to trade within a company without being a member of it . Who to talk to and exactly what to say . What products are best to sell and exactly how to do it .

This exclusive HMA Barter Training is a secret that you won’t find anywhere.

And, the few people who know about this are fanatical about keeping it a secret.

You’ll blow your clients away when you are able to buy for them the same items they are buying for up to 80% off.

Imagine the leverage you’ll have when charging fees for this service.

You can only get this system as part of your HMA Pro Consulting package.

HMA Pro Resource # 23:

SELLING AUDIO INTERVIEW TRAINING

Selling Audio Interview Training.

Selling your value as a HMA Consultant is where the rubber meets the road.

That’s why I’ve put together this collection of audio training and lessons all related to aspects of selling.

You’ll use these proven selling ideas to sell your consulting services better, more often and for more money.

You’ll have world class sales mentors showing you how to sell and close once in the HMA Pro Universit

HMA Pro Resource # 24:

(HIMA) HIDDEN INTERNET MARKETING ASSETS SYSTEM

After the company David worked for went under and he lost his high-paying sales job, he knew he couldn’t start at the bottom all over again with another company – working 70 hours a week for peanuts. So even though he had a family to support and a huge mortgage to pay, he decided to go the marketing consultant route.

No one thought he would make it. But he did. In fact, at his peak, David was making $190,000 a month. Now he teaches others how to do it too. And with his HIMA system you’ll learn all about it. In his Hidden Internet Marketing Assets System, you’ll hear how he runs his workshops, how he always has a full house – and how he lands clients to make thousands of dollars a month. If you can see yourself doing group trainings, this is a complete done for your system for working with online clients.

HMA Pro Resource # 25:

24-7 “Remote Control Consulting Services” selling tool.

Selling consulting to people who don’t want consulting can zap your motivation stone dead and eat hours of valuable time.

You should only be selling your services to QUALIFIED prospects.

And so you get a valuable time-saving tool to “pre-sell” your consulting and coaching services for you.

It’s a PowerPoint Presentation outlining all the steps in the HMA Pro system.

This presentation will let you send a link to any prospect in the world with Internet access and have them learn about what you can do for their business as an HMA Pro Coach.

In other words…it takes you out of the selling position UNTIL they have gone through the presentation.

If your prospect does this, they are uniquely qualified as a legitimate prospect and are worthy of your valuable time and expertise.

You’ll get this presentation customized with your photo, your company logo, your website and your email address branded throughout.

I’ll do all the production and coding for you as well.

This one tool has saved me hundreds of hours by letting me pre-sell and educate prospects about the HMA system without my direct involvement.

You would pay thousands to produce a selling tool on your own like this.

But it’s yours to use the second you become an HMA Pro Marketing Coach.

HMA Pro Resource # 26:

You’ll own 100% usage rights to all your marketing tools, sales letters, postcards, presentations, ads, press releases, client generation reports, client testimonials, manuals, my million-dollar coach’s list of service providers and more – everything you need.

What About Support?

As an HMA Pro Marketing Coach, you will be in business for yourself but not by yourself.

By that I mean, when you have a question, you get Michael Senoff.

Not some “customer service” rep that doesn’t speak English.

You get me working directly with you.

You get me returning your calls minutes after you leave a message.

You get me returning your texts messages in minutes.

And email in hours not days.

You get marketing assets I’ve accumulated over the years — like my knowledge on direct mail marketing, advertising and copywriting, product creation, editing, publishing and so much more.

In other words…

I’m Here For You Brother

And I’m personally going to do whatever I can to help you succeed.

If you need something, just ask, and I will do whatever I have to do to get the answer you’re looking for.

Whether it’s asking Richard or going to my network of millionaire marketing and business experts.

And if I don’t have the answer…I will find someone who does.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Hidden Marketing Assets Pro System Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.