Smart Insights – Business Expert Membership

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Smart Insights – Business Expert Membership

“Growth of 40% – 60% over the last year…I would not hesitate to recommend membership to any business”
Elizabeth Pein
– eCommerce Manager

Why do global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—use Smart Insights Membership to optimise their digital marketing? Because many have grown their business—by over 50%—using the strategies revealed on this page.
That’s no accident—it’s a proven system that you can use on your business or clients today.

What’s more, we only give you practical, actionable, step-by-step guidance so you’ll achieve growth systematically and consistently, meaning you’ll build success upon success—and take your marketing to the next level.

Digital marketing is hard, right?
Everyone looks at you to work miracles
Not just once, but time and time again. Whether it’s growing your own—or your employer’s—business, or increasing your client’s bottom line, everyone’s looking at you for fast results.

How do you know where to start?
With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start. Choose the wrong information, method, or template and you could waste hundreds of hours of your time (and cost your company or client millions in lost revenue). Not to mention the cost of failure to you professionally.

But it doesn’t have to be like this.

If you want to do things differently. If you’re determined to get straight to the right answer….

….relax, you’ve found it

So if you’re feeling…

• Stuck with a particular aspect of digital marketing, and need to find the answer fast.
• Overwhelmed by all the advice, buzz and hype in digital marketing.
• Unsure about where to start, or what to focus on first.
• Out of date with all the latest changes, new techniques and innovation in the industry.
• Stressed about creating a strategy that includes all the techniques required for a successful digital marketing campaign.
• Worried that you’re missing out on valuable skills and knowledge to climb the career ladder.

…you’re not alone, but you can change things.

Join 500,000+ other savvy marketers just like you who are getting ahead with our membership

• No more staring at a blank sheet of paper—you’ll have access to RACE, the world’s best planning framework, to create your integrated digital marketing strategy, and you can get started immediately.
• Drive huge growth AND save time by focusing on the critical few activities that will deliver the biggest results—using our fast, easy Interactive Benchmarking tool.
• Whether you want to drive more traffic to your site from Facebook, improve conversion on mobile, develop a winning email marketing campaign—or any other digital marketing problem—you’ll find a step-by-step roadmap to success in our Digital Marketing Toolkits and Quick Wins.
• Our 160+ Marketing Guides and Templates show newbies how to cheat the learning curve, and seasoned marketers how to get ahead of the game.
• Our weekly newsletter is a one-stop-shop to keep you state of the art in all things digital marketing, so you can speak confidently to your peers, and get buy-in and investment from colleagues.
• Grow yourself professionally and earn more money—successful digital marketing experts are hugely valuable—with our Online Training Courses and Qualifications.

The Smart Insights team have unrivalled practical experience implementing digital marketing strategies
The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Most importantly, Dave has over twenty years practical experience, and understands what it’s like to be in your position. He’s worked with business owners and managers to implement digital marketing strategies in almost every vertical for over a hundred businesses, from the largest like 3M, BP, Barclays, HSBC, Tui Travel, Mercedes Benz, Microsoft and Sony to many smaller businesses and startups.

Dave has also trained and advised numerous digital marketing agencies, and has been an online tutor and examiner for the first Masters level MSc Qualification in Digital Marketing from the University of Manchester and the IDM Diploma in Digital Marketing—in fact, he helped devise the syllabus for these sought-after qualifications.

Smart Insights gives you a step-by-step system you can use again and again

1. Identify the opportunity

Smart Insights takes the hard work out of finding where to focus your marketing activities with tools to help you improve both your overall marketing strategy and channel tactics.

Your personalized learning plan

Bespoke to you, and tailored to strategic objectives with advice and recommendations from our library of 20 marketing toolkits.

Capability Grader

Rapidly benchmark your (or your clients) marketing activities to score the current approach and get recommendations of where to focus in future.

2. Plan your strategy

Use the unique Smart Insights Reach, Act, Convert, Engage (RACE) marketing system to prepare your winning strategy.

3. Upskill yourself and your team

Marketing moves fast – keep up to speed and ahead of the curve with Smart Insights’ comprehensive e-learning

Structured Learning Paths

Membership includes Learning Paths for digital marketing and our channel essential toolkits.

Quick Wins

Actionable, step-based techniques that are quick to implement and get you fast results.

4. Implement, launch and monitor

Use the step-by-step best practise guides within the Smart Insights toolkits to drive performance and measure your return on investment

Channel Essential Toolkits

Content Marketing
Digital Experience Marketing
Email Marketing and marketing Automation
Search Engine Optimisation (SEO)
Social Media Marketing
Google Analytics
Paid Media

Business Toolkits

Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Digital Marketing Strategy and Planning Toolkit
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digitial Marketing Transformation
Managing International Marketing
Marketing Campaign Planning
Marketing Strategy and Planning
Sector Technology Innovation
Startup and Small Business

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Business Expert Membership Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.