Bryan Cohen – Selling For Authors

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Bryan Cohen – Selling For Authors

INCREASE YOUR BOOK SALES WITH REVITALIZED BLURBS, ADS, AND EMAILS
Let an expert copywriter show you the step-by-step system for enhancing your author platform.

MOST AUTHORS LEAVE MARKETING TO CHANCE

You want better sales.

We all do.

One way to do it is with better book descriptions, ads, and emails.

Improving just one selling aspect of your business creates a domino-effect for your overall sales.

Get more traffic and you’ll get more sales. Get more readers to read your emails and you’ll get more sales. Get more people to click more ads… you get the idea.

What if you improved your descriptions, ads, or emails by 10%? 50%? 100%?

You could double your sales simply by enhancing what you already have in place!

Small Change, High Potential

I know you’re pressed for time. We’ve all been there.

Between the job and your family, you feel like doing much beyond just writing your books ain’t gonna happen.

Besides, writing new descriptions or emails to readers feels like endless work. And isn’t this stuff supposed to be fun?

There’s a Better Way
I’m Bryan Cohen, and I’ve got the simple systems you need to get your selling in shape in less time.

I’ve taken everything I’ve learned from nearly a decade ghostwriting for major publications and putting out over 30 books of my own and put it into a comprehensive video course.

I’ll show you small changes you can make that will lead to big results.

Oh, and I’ll teach you how to put ’em in place in just 7 days.

Introducing…

In this course, I walk you through the five key writing elements of your author platform.

Easy-to-follow and easy-to-memorize systems get you better results in less time.

They also boost all your future marketing efforts to build your list or get more sales.

Not a bad way to spend your time.

Imagine the Possibilities

Imagine making a few simple changes to your descriptions and emails and seeing real results on Amazon and beyond.

Better sales mean less time at your job and more time working on your books and hanging out with your family.

Imagine writing high-quality, high-converting descriptions and ads in just minutes.

That means less time on marketing and more time doing what you love: writing.

Your Marketing on Overdrive

Imagine waking up the morning after a major marketing campaign and seeing that satisfying red spike on your KDP sales dashboard.

Your sales rank rocks, trouncing even your highest expectations.

With results like that, you’d no longer have to go hunting for the marketing methods that work.

You could rest easy knowing that all your future marketing efforts would have a natural boost: your improved emails, ads, and sales descriptions.

All you needed to do was put these simple systems in place.

Welcome to Selling for Authors.

I’VE CREATED 12 DETAILED, EASY-TO-FOLLOW MODULES FOR YOUR LEARNING PLEASURE!

MODULE 1
The Selling Mentality
In the first module, you’ll learn how to stop worrying and love the sale. Inside, you’ll find out the three reasons you’re not selling and how to overcome them. I’ve included tips on how to change your mindset for selling and learn successful habits. Lastly, you’ll discover how author copywriting will help boost your business.

MODULE 2
Using Sales Copy to Sell More Books
I can’t wait to teach you the five parts of what I call “The Author Copywriting Package” and how to make them sound awesome. Inside, you’ll get the lowdown on where authors use sales copy and how the two author copywriting funnels work to grow your author business. You’ll love this. In this module, you’ll find out how to “set it and forget it” and still get better sales.

MODULE 3
Headlines and CTAs
Headlines and calls to action (CTAs) will improve your copywriting by 80 percent with a few key tweaks, so here’s a whole module about them! In this lesson, you’ll learn why headlines and calls to action are so important for author copywriting. You’re also getting the easy-as-pie systems for writing effective headlines and CTAs. There’s a secret ninja trick in this module: Where you can find inspiring headlines without writing a word!

MODULE 4
Writing Better Fiction Book Descriptions
In module #4, I’ll teach you about going beyond the synopsis to make your book sound like a must-read. This includes the four parts of a successful book description, the system to simplify every description, and even advanced tips to take your description to the next level!

MODULE 5
Nonfiction Descriptions That Sell
Nonfiction authors can play in this sandbox too! Learn how to convince readers that your book is the solution to their problem. You’re going to find out how nonfiction book descriptions differ from fiction descriptions and why showing that you’re an expert is so important. I’ll also teach you how focusing on the benefits can set your book apart.

MODULE 6
Review Requests
Do you want to learn how to write an email that will get your book enough reviews to reach the century mark? I thought you might. Inside this module, you’ll discover why reviews are important and where most authors fall short. I’ve also included a system for getting more reviews and writing better emails for review requests. Lastly, you’ll find out the easy way and the hard way to get a lot of reviewers on board.

MODULE 7
Automatic Email Marketing, Part 1
We’re getting into the meat and potatoes here! In module #7, I’ll teach you about writing emails that subscribers care about to build stronger relationships. Inside, you’ll find out how to automatically send emails to your new subscribers, the system for writing spectacular and personal emails, and the first three emails you’ll send to connect with your readers.

MODULE 8
Automatic Email Marketing, Part 2
Even more about automatic emails! In here, you’ll learn about getting readers on your side for life for reviews, sales, and friendships. I’ve got lessons on how to pitch your non-free books and why a street team is so important and what to say to them. Additionally, I’ll show you how email subscribers can be a great long-term investment.

MODULE 9
Facebook Ads
Facebook Ads are all the rage, but how do you write catchier, clickier, more interesting ads? This is the module that shows you how! In module #9, find out how to make sure your ad is written with a goal in mind, a system to write more effective ads, and why you need to test different aspects of ads.

MODULE 10
Landing Pages
Module #10 is all about perfecting the place to send your readers for countless fans and followers. Discover exactly how you create a landing page, as well as the simple system for writing landing pages. You’ll also learn what to do with your pages to get new readers to subscribe.

MODULE 11
Networking
It can be scary taking your new copywriting skills out into the real world, but this module will teach you how to take your elevator pitch to the top floor to make incredible connections. Inside, you’ll discover how a pitch online isn’t much different from a pitch in person. I’ll also use my former career as an actor to teach you how to create and memorize in-person pitches. You’re also getting a seven-step system for developing your author network to the extreme!

MODULE 12
The One Week of Copy Blueprint
This is where it all comes together! In the final module, I’ll teach you how to craft your entire Author Copywriting Package in 7 days and transform your author career. In here, we’ll review the five systems for the Author Copywriting Package and how they work together. I’ll then share with you a blueprint you can use to put everything together in just 1 week. You’ll also discover how to supercharge it all through the power of community

  YOU’RE ALSO GETTING 6 INCREDIBLE BONUSES!

#1 Interviews With Steve Scott, Mark Dawson, Nick Stephenson, and Honoree Corder
Four never-before-heard interviews with master marketers Steve Scott, Mark Dawson, Nick Stephenson, and Honoree Corder give you basic, intermediate, and advanced tips on email marketing, Facebook Ads, Landing Pages, and the art of selling.

#3 Convenient Worksheets and Templates
Download convenient worksheets for each writing aspect of your author career and top-notch examples to use as a guideline as you follow along in the program.

#4 Comprehensive Tech Guide
I’ll share my screen with you in a collection of tech walkthrough videos and demonstrate how to set up your emails, ads, landing pages, and more.

#6 The Top 10 Traffic Generator
You’re also getting my walkthrough of the top 10 ways authors generate traffic for their sales and landing pages.

WHO IS THIS COURSE FOR?
Who are the authors who will benefit from this course the most?

Authors with a few books out who want to make sure the beginning of their career takes off like a rocket.

Bestselling fiction or nonfiction authors who want to take their sales to the next level.

Authors who are on the cusp of making a full-time living off their book sales who need one last push to get there.

Traditionally-published authors who want to learn how to connect with their existing audiences.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Selling For Authors Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.