Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)

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Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)

FINALLY,
a proven way to confidently create and deploy marketing funnels that attract qualified leads, increase your impact and ignite your revenue…
Without going broke on social media, using sleazy tactics or getting bogged down with tech

The Offer

• 9 Module LeadCraft Program
• The LeadCraft Tech Vault
• All LeadCraft Masterclasses
• Advanced Traffic Trainings
• Implementation Package including Swipes and Templates

If you want to generate a sustainable flow of qualified leads for your business, finally figure out how to make online marketing work FOR you, and get a predictable return on your investment (instead of some vague, fuzzy “potential”)…

This proven, step-by-step process will END the feast and famine rollercoaster so you can create a successful business, and turn complete strangers into raving fans and loyal customers who are ready to pay top dollar for your products and services.

(Even if you’re an established business owner, don’t have a clue where to start, or you’re new to online marketing without a mailing list)

If you’re serious about increasing your revenue and creating a sustainable model that amplifies your impact, then the next few minutes will be one of the best investments you’ll ever make.

But first, let’s address the elephant in the room

You’ve worked so hard and given up so much, but you can’t seem to get TRACTION, and you’re  not having the IMPACT – or success – you crave.
You’ve toyed and tinkered with online marketing funnels taught by the experts, and know without a doubt that it’s THE way to grow your business – but funnels isn’t your area of expertise, and you’re scared you’ll mess it all up.
So now you’re feeling stuck, frustrated, still living client-to-client and counting on every paying customer to “get you by”, pretending it’s not actually that bad.
It’s time to face up to the fact that there’s a cost for NOT dealing with your revenue problem.

When I say I feel your pain…I really do. Truth is, I wanted the same thing you do…

Scott Oldford here. I’ve been an entrepreneur and online business owner for over a decade.
And in the early years of being an entrepreneur I was in a booming industry, and did extremely well.
But over time the industry changed…and I forgot one key piece… #fail
It seemed like my own advice – the exact thing my clients paid me for – couldn’t be used for my own business… or at least that’s what I assumed.
By June 2013, I had failed in 3 different businesses and was in $726,000 in debt (yes, you read that right). I was miserable…I had to sell everything I owned and I went from having everything to nothing virtually overnight. I remember crying in my car because I’d just traded in my credit card Air Miles for food. That’s when I realized I’d hit rock bottom.

I.WAS. MISERABLE.

I realized that I was using lead generation strategies in my businesses that I would NEVER advise others to implement. The majority of my clients had 6-figure monthly online advertising lead-generation budgets, which obviously wouldn’t work for me…I didn’t have that kind of cash.
Something had to change.
I had nothing to lose, so I made a giant bet. I took all the data I could find, plus everything I knew about online marketing, psychology, and what really worked, and set about creating something new.
And…

IT WORKED!
In 2014, my company generated nearly $1 million in revenue.
In 2015, I knew I had something that worked so I decided to go all-in with my idea. I fired all my old clients and started fresh, building something new.
And this year, 2016, we’re projecting just under $3 million in revenue.

The current online marketing model as you know it, is broken.
The industry standard for lead generation is pretty simple:
Attempt to bring tons of traffic to your marketing funnel and “squeeze” as many people through as possible.
But that means treating humans like robots. You’re not taking important information into account, based on where they are in relation to you RIGHT NOW.
There’s no thought given to the mindset or obligation of the customers.
Just force everyone through the same funnel, whether they’re ready to buy from you or not. Which leaves a ton of money on the table…
…But I’ll talk more about that in just a minute.
The traditional funnel can work, if you have a MASSIVE advertising budget.
I don’t know about you, but I get the feeling that you probably don’t have a ton of money to throw at a marketing budget (I know I don’t!).
For lead generation to be effective, you need to supply information to people based on their mindset – the conversation happening in their head RIGHT NOW.
And, instead of trying to push them through a one-size-fits-all marketing funnel, guide them through a custom, nurturing “experience” that makes them feel like they count – that you really “get” them – that they aren’t just another transaction.

After studying psychology for years and working with clients in almost every industry, then applying what I’d learned directly to my own lead generation, here’s what I discovered

THE SSF METHOD

There are three different and very specific lead mindsets:

SIDEWALK:  Low-obligation, problem oriented mindset

SLOW LANE: Medium-obligation, process oriented mindset

PAST LANE: high-obligation, solutions oriented mindset

(Or, the SSF Method for short.)
These three mindsets are radically different from each other – something that, until now, had been overlooked. As a result, the old way of marketing just wasn’t going to work.

SO WHAT IF
Instead of trying to stuff everyone through the same funnel hoping and praying that someone purchases, you effortlessly guided them through?
You used a “smarter funnel” that’s important to people right where they are NOW?
You joined the conversation that’s already going on in people’s heads, so you could deliver EXACTLY what they need at precisely the right moment, turning strangers into passionate, loyal customers?
You developed 1-to-many relationships with people in a way that makes them TRUST you and want to work with you?
Even better, what IF…
It were EASY to do with technology available to you right now?
You could build powerful online marketing funnels WITHOUT breaking the bank?
You could AUTOMATE everything, resulting in a constant stream of qualified leads?
You had a strategy that lets you leverage your time, which then lets you leverage your VALUE?
It was this EXACT strategy that took me from BROKE to millions of dollars.
This method is new, it’s different, and the best in the business – online game-changers and superstars – not only love it but USE it in their own lead generation.
And now I’m sharing it with you.

What the lead-gen and funnel “gurus” and “experts” aren’t telling you
You can’t give everyone the same experience and expect different results. It just doesn’t work.
I realized that THREE marketing funnels (or experiences) were needed to get the coveted 80% of leads that 99% of entrepreneurs are missing out on.
Why?
Because if I ONLY talk to the people who are ready to BUY NOW, then I’m missing out on talking to those people who may buy in a week…
Or a month…
Or three months…
…or even a year from now.
What I truly wanted was a “Waterfall Effect” in my marketing. I wanted “Funnels 2.0”.
I wanted to ensure that not only did I get an instant return on the money I spent today, but that I also created a renewable asset that generated revenue well into the future.
My new method gave me the opportunity to build relationships with anyone.
To become relevant to anyone.
And to turn anyone into a customer.
And that’s where LeadCraft started in May of 2015.
Helping entrepreneurs like you implement this EXACT method in their businesses.
Once I cracked the code, I implemented it like a madman. I paid off my debt in record time, and now my company is growing at a record pace.
By June 2018, over 100,000 entrepreneurs will be using the INFINITUS SSF Method.
In less than a year, I’ve brought in tens of thousands of qualified leads who are ready and happy to pay me for the value I’ve created and for our customers, have generated hundreds of thousands of leads, and MILLIONS of dollars in revenue for those customers.
And, I’ve impacted hundreds of entrepreneurs around the globe by sharing what I’ve learned, which has helped me build a multiple seven-figure business at the same time.

Here’s why you’ve tried and failed.
You deserve it all…
Financial security, the freedom to spend more of your time doing what’s important to YOU, and the ability to make the impact you want in the world.
So why are you still struggling to generate enough of the RIGHT leads that CONSISTENTLY turn into paying customers and steady revenue?
I already know you’ve tried a lot of things…and yet, every strategy or shiny new tactic either doesn’t seem to work for you, or only takes you so far before leaving you hanging with no idea what to do next. Or just doesn’t create sustainable results.
It doesn’t seem like you’re doing anything wrong…
But for some reason nothing really works, no matter how many times you tinker and tweak.
So…ARE you doing something wrong? Or are you simply missing a bigger picture?
Truth is, it’s a bit of both.
See, with a traditional funnel, you have:
1 landing page + 1 lead magnet…
…and 1 path to success.
As far as I’m concerned, THAT’S the best way to go broke.
Here’s why:
First, the traditional approach (the one you’ve been tearing your hair out over) doesn’t take into account the mindset of potential customers, how much time they have to give you, and whether they even trust you. So you spend hours creating content that not everyone wants, cares about…or even sees. Not to mention ridiculous paid advertising conversion costs…
Which cheats you out of time AND money – neither of which you can afford to lose.
But the SSF Method creates a series of landing pages, lead magnets, advertisements and funnel content custom-built and designed to resonate with a specific type of potential customer, based on their mindset, obligation, and awareness of their problem.
The result? Suddenly your content is RELEVANT at the right time to the right people, who are then willing to give you their time and make space in their inbox for you.

It’s about delivering the RIGHT offer to the RIGHT person at the RIGHT time.
 And every time I’ve applied this method in my business and my clients’ businesses, the number of leads consistently skyrockets – shattering every industry average 10x…or more.
The beauty of the SSF Method is that you can create a powerful marketing funnel that speaks to EVERYONE at the same time, no matter where they are in their journey with you. Which results in explosive growth at a staggeringly low cost.

LeadCraft is a proven and tested system for creating a steady stream of qualified leads, paying customers and a successful online business, regardless of industry or niche

Finally, a way to stop guessing, tinkering and tweaking using a battle-tested process to grow your business. Sustainably and effectively.

4 simple ways LeadCraft is different from other programs 

OTHER PROGRAMS

• Based on vague theories of how a marketing funnel should perform…from an outdated “Funnels 1.0” approach
• Left on your own to figure everything out…or thrown in with a “community” of people in the same boat who are as lost as you are
• Tackle only one or two areas, leaving you floundering around for the third
• Teaching the same, outdated methods and rhetoric everyone else is

LEADCRAFT

• More than just theory, LeadCraft provides a step-by-step guide to implementation and optimization of your marketing “Funnel 2.0” style
• Dedicated team of experts by your side for support…you’re never left on your own to figure it out
• Absolutely everything you need to plan, create and implement a marketing funnel, from ground zero to online hero in one simple program – including swipe files and templates!
• Innovative method you won’t find ANYONE ELSE teaching. I developed it, I teach it. Period. This is the ONLY place you’ll find this method taught.

So… What is LEADCRAFT?
LeadCraft is a ground-breaking, battle-tested approach to lead generation that’s helped over 1,000 entrepreneurs (and counting) generate explosive results in their businesses, and has traditional online marketing “gurus” shaking in their boots.
It’s a 12-week program that delivers everything you need to know, step-by-step, to create 3 high-powered online marketing funnels that will amplify lead generation for your business…
The EXACT steps you need to take to implement them…
HOW TO optimize and fine-tune them…
And blow up your bottom line.

No more endless guessing, tinkering and tweaking, hoping you stumble over the ONE THING that’ll finally work.
Just solid results.

HOW DOES IT WORK?
Under the watchful eye and super-supportive guidance of the LeadCraft team of experts, you’ll develop a live, working online marketing funnel and get it performing for your business.
Based on an innovative approach to online marketing thoroughly tested by more than 1,000 entrepreneurs, the LeadCraft program will guide you through the process of developing the 3 fundamental funnels you need based on the three different types of leads – Sidewalk, Slow Lane, and Fast Lane – easily and effectively.

More specifically, LeadCraft is a comprehensive blueprint for creating high-performing marketing funnels, from start to finish
Based on the SSF Method, the program is delivered through a series of video tutorials, assessments, cheat sheets and resources, giving you everything you need to develop your funnel’s strategy, launch and execution.
Starting with…

1. Funnel Fundamentals
Your journey starts with the fundamentals behind being able to develop an effective marketing funnel using the SSF Method and the Funnels 2.0 methodology.
You’ll discover:

• The underlying psychological hooks that make your leads WANT to become customers. When you understand what makes humans tick, you can position yourself and what you offer to stand out, giving you a strategic edge.
• The 3 different types of leads entering your business relationship, and how to create the ultimate experience for each. Understanding where each of these people are in their relationship with you will ensure they value and trust your expertise…giving you the opportunity to serve them better and prep them to buy.
• The tested framework to strategize, plan and develop your funnel that eliminates the guesswork. No more hurling ideas at the wall to see what sticks.
• The exact funnel that will work based on your business, and what will work the best based on the LeadCraft funnel methodology. Every business is unique, which is why cookie-cutter, one-size-fits-all approaches don’t work.
• A fully developed “funnel map” that allows you to see your entire strategy throughout the entire process of developing your online marketing. A visual representation of how the funnel shakes out will help you pinpoint any weak areas or missing pieces.
• Feedback from our team on your funnel strategy to ensure you do it RIGHT the first time…instead of revisiting over and over…and over.

This module is all about establishing the foundation you need to create a successful funnel, and that’s what I’ll show you how to do.
Next, we’ll dive into…

2. Business Secrets
Online marketing and lead generation only work if your business works. Which means you need to spend time ensuring that your business is actually ready for lead generation – something most of the “gurus” don’t even whisper about.
That’s why I’ll share:

• How to understand your business model and how it integrates with online marketing for the highest profitability possible. Because if your business isn’t profitable, there’s not much point to being in business.
• What it takes to make online Marketing work in a modern world where marketing is seen as douchey, sleazy and slimy. People like to BUY, but they don’t like to be SOLD to.
• How to develop a “value ladder” and what you need in place to maximize your revenue and monthly recurring revenue. You’ll know exactly what to deliver at every phase in the funnel process.
• The importance of the “right” branding for your online marketing funnel, and how to create a “mood board” for it. First impressions are everything…something hugely underestimated by most online entrepreneurs.
• How to be productive in actually developing your online marketing funnel and set up for success.
• You could spend hours writing your funnel components…or you could follow my tried-and-tested productivity hacks to get them done faster. Which means you can move onto other things.

This module will help you understand the consequences of overlooking some of the most vital components of a successful marketing funnel.
Next, we’ll dive into…

3. Conversion Methods
New qualified leads are great…but totally useless if they don’t turn into paying customers!
You’ll learn:

• The 8 conversion methods…and specifically the one(s) that will work best for your business.
• The conversion “stack” strategy that allows you to work backwards in your marketing funnel.
• The exact “math” behind your marketing funnel that ensures everything makes sense on paper for your 3 lanes.

Be ready in this module to dive head-first into the deeper pieces of your marketing funnel – you’ll come away with full knowledge how well it will work.
Then, once you’ve got the foundation in place, you need to start attracting people into your funnel.
That’s what’s coming up next…

4. Attraction Methods
Did you know the majority of entrepreneurs don’t get their lead magnets right? And, if you’re using the wrong attraction method, everything breaks down and online marketing just won’t work.
That’s why I’ll walk you through:

• Uncovering which attraction methods work best for people in the Sidewalk, Slow Lane, Fast Lane stages, and for the unique customer type you have.
• Developing the outline for each of your three different lead magnets, which my team of experts will review for you!

This module will reveal why what you’ve been taught so far about creating lead magnets is wrong, and how to create kick-ass opt-ins your people will itch for.
When completed, you’ll have a selection of finished and reviewed lead magnets ready to be finalized and brought online to start attracting leads without ever having to guess if it’ll work.
But a great lead magnet is only half the battle…

5. Landing Pages that Convert
Of course, you can have a great lead magnet already…but if no one understands what you’re talking about – or you can’t distribute the incredible value you want to share – it’s useless.
Which is why I’ll share:

• The fail-proof method of creating high-converting landing pages that you can easily repeat to create new, high-performing landing pages in the future

In this module, you’ll actually use this method to create the landing pages for your 3 lead magnets which will be launch-ready by the end of the module.
Creating landing pages can cost TONS of money and time testing and tweaking to figure out what will get the best results. My method produces high-converting landing pages every time, saving you thousands of dollars and hours of frustration.

6. Content that Sells
Producing content like blog posts, podcasts and videos without a marketing funnel is nearly useless, and an exercise in “why bother?”. But combined, your content + funnel is a powerful machine.
You’ll discover how to effectively use content to power your marketing funnels and secure your position as the trusted authority in the marketplace.

Additionally, you’ll:

• Learn how to create a content hub that will help you continually increase conversions from your website – for free!
• Know what core pieces of content to include in your marketing strategy, without having to spend hours and hours every week creating from scratch.
• Determine what online content can be used with both organic and paid traffic generation strategies to bring in qualified leads and position you as an authority.
• Have the resources available to create amazing videos, audio, infographic and articles that smash conversion records with helpful, step-by-step guidance

You’ll finally start getting traction from all that content you’ve been slaving over creating that – so far – has felt like a giant waste of time. Plus, you’ll learn what pieces to focus on, so you’re not creating free content that won’t get you results.
Of course, online marketing isn’t just about content. It’s really about relationships…

7. Email Marketing and Automation
If you’re like most business owners, you know that building relationships isn’t always easy. Done right, email marketing will help build those vital relationships critical to the success of your business.
Here, you’ll learn to use email marketing, automation and technology to nurture your list and plan a relationship-building email sequence that makes them feel valued…not just another name on an email list.
Email marketing can be tricky…which is why I’ll walk you through:

• The SIX critical emails essential to the 3 different types of email sequences. Without these, your funnel will crash and burn.
• Deploying the easy-to-use technology that will show you precisely what lane someone’s in and ensure your message is exactly what they want to hear at that moment.
• The 4 email campaigns you must implement that effortlessly guide people from complete stranger to customer, providing timely and relevant information at each stage and reducing unsubscribes.
• Using the 10 “Hollywood story” types in your emails that get your emails opened, engage, entertain, and educate your readers, and direct them to the next step without being pushy or using fear tactics.
• Absolutely everything you need to build, retain, engage and profit from every single lead, whether they’re ready to buy now…or 6 months from now.

Every client needs to fully understand how important email marketing is to the survival of their business, and – most importantly – how to do it RIGHT.
So…what about paid traffic?

8. Paid Traffic Generation
Simply, paid traffic allows businesses to scale. But it can be tough figuring out which methods to use and how to get the highest return on investment.
You’ll discover:

• How to generate as many leads as you want ON DEMAND, to fuel your business.
• How to easily manage online campaigns – without paying crazy outsourcing fees.
• How to plan, develop and deploy PROFITABLE online advertising campaigns.
• How advanced SSF lane retargeting can generate qualified leads easily, effectively and quickly.

We’ll go deep here, laying down everything you need to use paid traffic to effectively generate leads that turn into immensely valuable customers and clients. And, you’ll have 4 paid campaigns launched by the end of the module!
But before there was paid traffic, organic traffic ruled…

9. Organic Traffic Generation
Paid Advertising is great, but you can’t forget about organic traffic generation that draws in leads from other sources.
Here you’ll learn:

• How to work with partners and affiliates to drive traffic to your marketing funnels, transforming them into virtually instant profit for your business.
• How to harness content marketing and social media to intensify your online marketing engine, driving steady, FREE traffic that generates revenue…even while you sleep (every entrepreneur’s dream).

Partners and affiliates coupled with content gives your marketing funnel the one-two punch it needs to bring you leads, traffic and revenue 24/7!
As a business owner, you need to keep track of what works and what doesn’t, but sometimes it’s hard to know exactly what numbers to pay close attention to.
Don’t worry, I’ve got your back…

Who’s it for?
LeadCraft clients range from offline business owners who are just setting up shop online to experienced and successful, 6-figure online influencers.
While these business owners are as different from each other as tigers and elephants, they all have one thing in common: They recognize the importance of putting a proven and tests lead generation system to work for their business.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Leadcraft (Create A Waterfall Effect Of Sales) Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.