Peng Joon – The Event Codex

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Peng Joon – The Event Codex

“The ‘Event Codex’ Is Exposing The ENTIRE System To Launch, Sell Out, AND Close High-Ticket Products & Services WithOUT Spending More Of Your Money, Doing Any Hard Selling, Or Needing Tons Of Experience!”
Entrepreneurs (Both With & Without Event Experience) Are Reporting Making More Money
In A Single Weekend Following Event Codex Than They Did The Entire Previous Year!

It’s TRUE. 
Events have been making a few folks very, very wealthy for a long time.
Real estate investing seminars. › Estate planning conferences. › Book writing workshops. 
All are common examples of live events that have been happening for decades…giving the event hosts massive opportunities to cash-in on the crowds that came flocking…
Before, you’d need to have a broad offer to a large audience to make the expenses of hosting live events worthwhile and, most importantly, profitable.
But, recently we’ve seen a shift.
Something happened that nearly killed off live events, forever.
…and it has NOTHING to do with rising travel costs, saturation of the marketplace, or anything else related to events.
Keep reading.
What was this live event “killer”?
This thing called a webinar.

You see, when webinars first came out, they gave folks the promise to create ‘virtual events’ which got the masses gathered to watch presentations… without requiring them to travel and physically show up.
As you can imagine, it was an absolute gold rush.
Everybody started doing webinars. Because of this, live events became a thing of the past… and nearly died.
There’s just one problem with webinars, though… …
and it’s not just a “problem”, it’s a HUGE problem that’s plaguing almost every industry.
Fast-forward a few years and, as you already know, webinars have become so overused and abused, the mere name “webinar” is a dirty word in almost any niche.
In fact, most marketers KNOW how bad the perception of webinars is, so they try to ‘disguise’ them by using words like “online training” or “virtual summit”.
I bet you’ve even probably seen a worthless webinar that was just a dirty pitch fest, right?
Now, I’m not saying that all webinars are bad or that all webinars don’t work.
Some definitely do.
Mine work really well, you may even have found me from watching a webinar.
However, I’ll expose the truth that many of the ‘gurus’ out there do NOT want you to know about webinars…
You’ll notice there’s a very common denominator between the webinars that DO work, and those that do NOT work.
It holds true almost 100% of the time.
Here it is: the person running it is an existing, fully established authority AND has an audience.
Makes sense, right? 
…plus, those are two things that do NOT come cheap or quickly.
You can’t just snap your fingers and have 6 published books, endorsements by major names in your industry, plus a fan page with 2 million followers, can you?
Wouldn’t that be nice.
Unfortunately, the reality is this…
…if you’ve been struggling to gain traction in your business

OR are stuck at a plateau (whether that’s 5, 6, or 7-figures)
OR aren’t quite sure how live events can fit into your business
OR already know that others are absolutely killing it with live events and want to find out how YOU can, too
OR are already using live events but know you could improve them
OR you want to speak at other people’s live events and leverage THEIR audiences
OR just flat-out want to get the right information from the right person
OR any combination of the above

…you’re in the right place.
Maybe you haven’t done a live event, yet?
Or you’ve done dozens and want to really button them up and optimize them to the fullest.
It doesn’t matter where you are, this message is for you.
Whether you host your own events, you leverage other people’s events, or both…

You NEED to read every single word on this page. 
Live events are the ONLY form of marketing that you do NOT need to be an authority, have a huge audience, giant budget, OR a bunch of crazy technical skills.
And you DON’T need a broad offer to a large audience to make a killing off of live events, either. (I’ve got students making 5-figures every single weekend they put on a TINY live event to their small niche) 
Best of all, they’re not even that difficult to put together…and I’ll show you how you can run them, by yourself, for nearly free!
…plus land MAJOR gigs at other events, if that’s your thing, basically at-will.
And yes, even small events, with as few as 10 guests, can be worth $10,000+…easily. 
I know, that sounds crazy…but…let me explain…

From the desk of legendary speaker, author, and internationally acclaimed thought leader: 

PENG JOON
It’s Peng.
Over the past few years, I’ve had the privilege to speak and conduct events in 21 countries all over the world.
I’ve personally hosted more than 200 live events which have generated tens of millions of dollars in revenue.
…I’ve spoken on the world’s largest stages, standing next to legends like Tony Robbins, Robert Kiyosaki, Les Brown, and many more.
But, it wasn’t always that way.
For a long time, I really struggled

This is me, at ten years old. 
Growing up, I wasn’t some “child prodigy” or “heir to the throne”…
…I was a rambunctious kid from very humble beginnings.
“Peng, why are you posing next to a burn barrel?” <— I’ve been searching for that answer for 23 years.
I’m hesitant to share this with you, but it wasn’t until recently that I figured things out and really gained a lot of my fame.

Just a short few years ago, this was me on stage.
As you can tell, I didn’t look like a world-renown speaker.
Honestly, I was still figuring everything out.
The reason I show you that picture isn’t to show you how stylish I used to be…(look at that hair lol)
…it’s because I discovered something on that very stage.
Something that changed my life forever, and is going to change yours, as well.
I discovered that mastering just ONE thing has fixed nearly every single problem I was having in my business and personal life, while instantaneously enabling me to become the hero my audience was searching for…AND allowed me to serve them at the highest level possible.
I’m talking about LIVE EVENTS.
It wasn’t webinars. 
It wasn’t coaching. 
It wasn’t done-for-you services. 
It wasn’t even courses. 
It was live events. 
They’ve been the ONLY thing that’s been consistently providing me the lifestyle I’ve always wanted…and given me the stability and explosive growth I craved in my business for more than a decade.
I know, I know.
This all sounds great, but you’re Peng Joon, of course you can pull this off.
That’s probably running through your mind right now, isn’t it?
I get it.
When people think about live events, they think one of 3 things:

1) Live events are really expensive and a lot of work
2) Live events are only for extroverted people who are comfortable in front of people
3) Live events leave me scratching my head on where to even start
While I’ll admit it’s true that if one event goes wrong (if you don’t know what you’re doing) it can cost you dearly…live events ARE the most lucrative and fulfilling thing that you can possibly do for your business (if you DO know what you’re doing).
Pretty straightforward, isn’t it?

Just a few short years ago, I was the nervous, underdressed, nerdy guy on the stage.
Just a few years later, I’m an internationally acclaimed speaker.
I’m comfortable.
I’m confident.
I’m powerful.
I’m inspiring and changing countless lives.
I’m telling you this not to inflate my ego, but because I want all this for YOU.
That’d be amazing, wouldn’t it?
Now that I’ve successfully conducted 209 live events (NOT all of them were successful, by the way, especially in the beginning), I’ve come away with a few lessons from:

• Spending literally millions of dollars of my own money to host these events
• Learning MANY hard lessons along the way
• Rightfully charging $50,000+ to show others how to do events like this, which is actually worth much more
• Literally cracking the code on running a profitable live event…which can be replicated in ANY niche and location

…plus, it’s NOT hard.

It simply comes down to these 5 steps (which I’m going to show you, in detail): 

STEP 1: Selling the tickets

STEP 2: Getting Them to Show up

STEP 3: Fulfilling the Event

STEP 4: Executing the Upsell

STEP 5: Leveraging the Event

Yep, it’s that simple.
Keep reading because before the end of this page I’m going to walk you through all 5 steps so you can see EVERYTHING you need to launch and deploy wildly successful, predictably profitable, and extremely FUN live events…
…even if you’ve never thrown one before, are in a tiny niche, or don’t think you can pull this off.
While I know running events of 100 to over 1,000 people can seem intimidating, especially if you’ve never done them before, what if you did your first event that had only 10 people?
Do you think you could get 10 people in a room together, as a start? (I’ll even show you how)
Can you reveal the best things you know in your area of expertise to a group of 10 people, and charge them just $1,000 for a seat to attend? (Yep, you can and I’ll make sure of it)
That TINY little group would be a $10,000 weekend. 
It’s seriously that easy.
After you did that, do you think you’ll eventually have the confidence to maybe do an event of 20 people? (Yep you will)
What if you charged $2,000 this time? 
That would be a $40,000 weekend!!!
I don’t know about you, but those who follow my lead make more money off of their weekends and events than most make their entire YEAR slaving away all 5 days of the week. (And events are a whole heck of a lot more fun and fulfilling, trust me!)
Let’s face it.
You already know the value of live events, I don’t need to sit here and try to persuade you on that.
You also know there’s nothing else like it.
You get the best of both worlds.
People who go to live events are your MOST serious customers, are the LEAST likely to ask for refunds, are most capable to invest in your high-ticket products/service, AND become raving fans for life.
Ever had that experience from a webinar? (Me neither)
Of course not, you can’t serve them the same way you can live, in-person.
At a live event, you’re able to serve them at the highest level…and they can reciprocate by shouting your praises (literally), inhaling everything you have to offer like a ravenous pack of wolves, and connecting with your tribe in a way that’s simply not possible in any other medium.
…imagine standing backstage, peeking around the curtain to see a packed audience, full of people dying to see you…
…you hear the applause, the sounds of fans shouting your name, and come on stage to be greeted by an audience who can hardly contain their excitement.
You absolutely ROCK the stage, giving your audience major breakthroughs…and they’re basically BEGGING you to give them the next thing and upsell them…
And you follow the system to a T, and close half the room on your high-ticket offer…bringing you more revenue in a few days than you made in the past few years.
THAT is exactly what it’s like to run a live event, following my system. 

Now, it’s your turn.
You absolutely CAN do this, I promise you.
That said, is there any reason to NOT do live events?
Again, you do NOT have to have experience running events, have millions of dollars to throw giant events, or even feel overly comfortable on a stage. (I’ll show you the way, don’t worry)
You can turn a 10-person event into $10,000 easy, by this time next month, IF you do it the right way.
How would making $10,000 on a weekend change your life?
How about $40,000 on a weekend?
Would your spouse or family look at you differently?
I know what you’re reading is really hitting home, because I’ve sat in the same exact spot that you’re in.
It wasn’t long ago that I was the nervous kid on stage, trying to figure all this out.
Chasing endless opportunities that just don’t pan out.
Searching for the answer I’d been waiting for.
…and this is it.

Don’t stop reading. 
By now, you can probably see why I charge folks $50,000+ to walk them through launching live events in their business (which is still a STEAL considering just how much revenue live events done the right way bring in, over time).
What other method can you make a CONSERVATIVE $1,000 per person, withOUT slaving away and providing crazy, back-breaking deliverables?
You can’t do this with coaching.
You can’t do this with services.
You can’t even do this with webinars…
…let me ask you a quick question.

How would you like me to show you Everything you need to do to launch live events in YOUR business, plus give you All the tools you need (already done)…withOUT paying me $50,000 to walk you through everything?
You’re in luck! 
Drinking my own Kool-Aid, I JUST did a private, invite-only event that covered this EXACT 5-step system to a TINY group of high-level entrepreneurs who paid no less than $50,000 EACH for a ticket inside Russell Brunson’s Clickfunnels office.
I’ve NEVER exposed this to a group before, I’ve ONLY ever used this system to sell out my own live events and my own private clients who paid my exorbitant fee to walk them through it…
This private, 2-day event at Clickfunnels Headquarters in front of the high-level entrepreneurs will NEVER be repeated again…
…BUT the good news is I had the entire weekend professionally recorded.
Initially, I had decided to record it for my own review and to send home a copy for the event attendees.

I call my system the Event Codex. 
Event Codex is the key when it comes to planning, filling, and monetizing your event. 

PERIOD. 
I never intended on selling this to the masses (let’s face it, a secret isn’t a secret anymore if everybody knows about it)… because it would potentially harm the value of my private service and effectiveness of my own events.
But…
The feedback was so overwhelming, I had to open this up to a few more people.
This will NEVER be available to the general public (as you can tell, you’re reading this because you came into my world through another product of mine), but, putting it nicely, I was compelled by these amazing people to allow my BEST students a chance at getting this system in their hands…withOUT paying my crazy fees for it.
If it wasn’t for the attendees inside Russell’s office literally grabbing me and demanding me to share this with more people, I would never have taken the time to write this or make you this offer…
That should speak volumes about them and their character, by the way.
When most people find something that’s truly amazing, they keep it all to themselves…not this group.
Here’s the deal I’m going to make you.
I do NOT want Event Codex to become the next household system for folks to run live events.
Why?
I make my living off of live events.
Whether my own or my high-level clients.
If my system gets out to the masses, the value of what I do goes right to the toilet…and my business is, essentially, tanked overnight.
The reason you were invited to this page was because I hand-selected you and am trusting you to keep this our secret, okay?

So, in order for you to get your hands on this system,
I need you to make me a deal.

1. You promise to absolutely NOT share this system outside of your own business
2. You promise to absolutely NOT share with anybody the fact that you got your hands on my system for the price you’re getting it for (those who paid $50k would be understandably SUPER upset)
3. You promise to use it and become my absolute BEST case study

I’m putting my faith in you to do the right thing and take those above points serious, cool?
In turn, I’ll get you my ENTIRE system, Event Codex, for an absolutely insane deal.
But, I’m not going to keep this open forever.
Ready for this?
You’ll discover my EXACT blueprint…including action plans, worksheets, to do lists, marketing and monetization strategies, and all the fill-in-the-blanks assets you’ll need to fill up your event, monetize it, and create absolutely raving fans.
If you tried to figure this all out on your own, it’d take you years and tens or hundreds of thousands of dollars to get close.

1. When you invest in Event Codex, here’s what you will be getting:
Selling the Tickets
My “It’s NOT Difficult Or Expensive” Method To Sell ALL The Tickets To Your Event 

• You’ll discover how to sell out your own event, virtually every time, withOUT spending a ton of money or going crazy to find attendees
• The simplest and most clear Facebook Ads Breakdown you’ve ever seen, giving you the EXACT ads and everything else you need (you literally just load them into your account and press “go”) to sell out your event EVEN to cold audiences
• The Funnel Stack so you can use a simple, proven funnel to sell your event and maximize the amount of money you get BEFORE your event even takes place (again, it’s already DONE for you, you just fill in the blanks and press “go”)
• The “OPE” Goldmine (Other People’s Events), my own tried-and-true method to snag speaking gigs at other people’s events to leverage their audiences and generate crazy revenue with zero overhead
• Getting the Gigs, complete clarity on when to get paid to speak vs speak for free vs sponsored lunches vs 50/50 splits…and how to absolutely maximize your time and build your celebrity quickly (just like I did)
• Packaging Tickets With Online Courses the RIGHT way, and when NOT to give your tickets away for free (99% of people do this WRONG)
•  Private Q&A session with high-level entrepreneurs asking the most valuable questions

I know a thing or two about selling out events, wouldn’t you say? 

2. Getting Them to Show Up
The “RMRT” (Right Message Right Time) Approach I Use To Get Them To
 Actually Show Up 

• Micro Commitments, leveraging little “yes’s” to get them to WANT to show up, every time (just cause they buy doesn’t mean they’ll show, your money is made in the back end/getting them to show up!)
• Physical Product Welcome Gifts that’ll blow them away with value, virtually demolish ANY signs of buyer’s remorse, AND get them excited as possible to show up for the event
• Pre Training, getting them small wins BEFORE they show up for the event, so they’re “true believers” by the time they show up (virtually guaranteeing they’ll BUY when they get there)
• Selling Them the Show Up so you can feel confident your event will be plump full of raving fans, NOT empty seats
• Follow Up Video Series to get even ice cold buyers to know, like, and trust you BEFORE they ever meet you
• Minimizing Refunds with just ONE message: the right message at the right time (yep, I already wrote it for you)
• Negotiating with Hotels to get them to actually compete with each other, turning into a bidding war, getting you the BEST possible rates
• How to Get the Venues Nearly for Free with my simple trick that works 85% of the time!
• Logistics Checklist to make sure NOTHING is left out or forgotten (this took us years to get right and MANY expensive mistakes along the way!)
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

3. Fulfilling the Event
My “Everything You Need And Nothing You Don’t” Roadmap To Fulfilling Your Event
The RIGHT Way 

• Setting up Context to ensure all your surroundings are set up for success (all the perfect environment, rules, frameworks, etc.)
• Messaging to preframe the outcome of your event (following the ‘perfect path’ of struggles, successes, strengths, beliefs, and finishing with my beliefs)
• How to Serve Them at the Highest Level (go through my checklist to get them “all in” by going after motivation, fears, choices, and aspirations)
• Topics to Teach, with absolute clarity on theory vs tactics vs transformation…the easy way
• How to Increase Energy Levels to keep everybody excited, engaged, and at peak state throughout the ENTIRE event
• Written Exercises, Partner Share, and Class Share to connect the audience and break walls down instantly
• Manners of Speaking, including the ‘maximum money’ style of talking “at” vs Presenting To vs Conversation With…and which will be a win-win for everybody
• Powerpoint vs Flipcharts and why you absolutely MUST use both
• Seeding for Upsells, making the upsell an absolute no-brainer
• Price Marinade to establish prices of upsells ahead of time to make NOT buying feel like the “wrong decision”
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

4. Executing the Upsell
Executing The “Perfect Upsell”, Where The REAL Money Is…

• What to Present Right Before the Upsell to virtually guarantee they buy (and you tap into where the REAL money is made)
• Advanced Seeding to get your audience connected with you like never before, and at the absolute edge of their seat…begging you to make your offer
• Value Marinade which separates the top 1% of closers from everybody else (this alone is worth the whole investment, trust me)
• Transition to Upsell and make them feel like they’re not even being pitched anything (the craziest, coolest feeling in the world)
• How To Use Testimonials the Right Way to instantly gain trust and full belief in your offer
• Mastering the Stack to justify your offer price, no matter how high
• Bonuses to push those “over the fence” and buy on the spot
• The Different Closes that actually work…which you can use everywhere (not just on stage, literally wipes out the “hard selling” and gets at LEAST 50% of the room in)
• Creating a Table Rush that sends the message “the water is fine, jump in” to the rest of the room, creating a buying frenzy
• The “Tony Robbins” so you can reverse-engineer one of the greatest speakers in history and integrate the BEST of his stuff immediately into YOUR events…including language impactors, how he tells stories, and more…without seeming like you’re copying
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

5. Leveraging the Event
Leveraging The Event & Momentum To Propel EVERYTHING Else You Do 

• Testimonial Acquisition which fill up your ‘vault’, one of the most valuable assets you’ll ever have
• Sizzle Reel Creation to prevent you from EVER getting “stuck” at the $1-3mil mark OR ever trading time for money, by repurposing your events as fuel for your marketing/branding for everything else
• Group Photo Boost for ultimate social proof and viral impact
• Repurposing it into a course which becomes a digital asset that you can sell over and over again, 24/7
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

You’re getting ALL that…because the amazing human beings in Boise urged me to give it to you for ONE low price.
I know, you’re DYING to know how much, right? 
Well, I’m not done.
Because you’re one of my loyal customers (by the way, if you’re not a customer of mine please close this page as this is only intended for my best customers, please)…
…I’m holding absolutely NOTHING back.
That means you’re getting EVERYTHING those who paid $50,000 for me to walk them through this got, so again PLEASE do not share that I gave you this…

Again, you’re getting:
Unlimited, unrestricted & immediate access to the ENTIRE Event Codex , including:
1) My “It’s NOT Difficult Or Expensive” Method To Sell ALL The Tickets To Your Event
2) The “RMRT” (Right Message Right Time) Approach I Use To Get Them To Actually Show Up
3) My “Everything You Need And Nothing You Don’t” Roadmap To Fulfilling Your Event The RIGHT Way
4) Executing The “Perfect Upsell”, Where The REAL Money Is…
5) Leveraging The Event & Momentum To Propel EVERYTHING Else You Do

Think about this for a second…
What’s the absolute BEST case scenario? 
Everything I’ve told you is true, you launch your own live events and make a killing, and send me thank you cards for the rest of your life.
Worse case scenario?
You try this out, for some anomaly it doesn’t work, you get to keep ALL the info/tools/strategies, AND I send back your money.
Not bad, right?
Just to be clear, you do NOT need to have any of the following for

• Event Codex to work for you:
• A huge list or audience of existing customers or fans
• Experience running live events
• Experience speaking or selling from stage
• A ton of money to fund the events (they pay for themselves) 

You’ve got two options, at this point.
You can keep operating your business without live events, which is the fastest way to stay stagnant and NOT grow…
Or, you can start leveraging the intense power of live events, done the RIGHT way in your business, following my own proven system I personally use and built for you in Event Codex.
I know as well as you do you’re not satisfied with where you are. 
You’ve been looking for this for a long, long time, and now it’s here.
The only problem?
I don’t know how long I’m going to be offering this.
This isn’t one of those, “let’s make as much money as possible” things for me.
If it was, I wouldn’t charge a measly $4k for this.
I literally already sold it for $50,000 a head. 
So, please don’t wait around and think this will be here in a week or a month.
Heck, by this time next month you could be planning (and even selling tickets for) your live event.
Or, you can close this page and think you can figure all this out on your own and be no closer to your goals this time next month.

In fact, the absolute WORST thing you could possibly do is leave this
page and go back to doing things on your own.
…if we can be honest for a second, that hasn’t worked out too terribly well, has it?
Why not invest in a proven system that’s literally made for you?
This isn’t another shiny object that works today and will be obsolete next week.
Live events are coming back, and a select few are profiting on them like CRAZY.
You need to jump in on this before it’s too late.
Remember, you’re here for a reason.
You’ve spent a LOT of $$ on coaches, courses, training, or everything in between, right??
So have I.
I’d also bet that you’ve gotten MORE value from my other stuff than most of the folks you paid, true?? Imagine what’ll happen once you actually invest in my ENTIRE system.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. The Event Codex Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.