Daniel Harmon – Harmon Brothers University

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Daniel Harmon – Harmon Brothers University

Join Chief Creative Officer, Daniel Harmon, and Lead Writer, Dave Vance, as they pull back the curtain to reveal how Harmon Brothers consistently creates videos that delight, entertain—and most importantly—videos that sell.
Write Ads That Sell will give you the formulas and structure that will enable you to do it, too.

JOIN DANIEL & DAVE AS THEY REVEAL:
SECRET #1
Videos don’t have to be viral to sell.
In fact, Daniel explains why trying for viral is exactly the WRONG approach if you want your video to sell—and what to do instead to maximize the reach of your content.
SECRET #2
Humor is great, but it’s not the goal.
Our videos usually use humor to sell—but even more important than the jokes are the formulas we use. We’re sharing the exact structure we use to generate millions of dollars in sales for our clients.
SECRET #3
You can do this on your budget.
You don’t have to have a large production budget to do what we do. Sure, it helps—but you’ll learn the keys that will enable you to create a successful campaign on any budget.

“A new product we invented and brought to market in May of 2018 is already selling twice as much as we projected due to what we learned (and are learning) in HBU.”
Tyler Brickley
CMO, McVay Solutions
Write Ads That Sell Student

WHAT THIS COURSE IS NOT
Write Ads That Sell is not a course for doing great comedy. It’s a guide for using humor you already have to make an ad that actually sells. (If you don’t think you’re funny, don’t worry—we’ve got a free bonus for that, keep reading).
Second, this is not a course to teach you how to make a “viral video.” Viral is like catching lightning in a bottle. It’s incredibly hard to do and equally shocking when you do it. So take the pressure off yourself.
What you will learn to make is a video script that sells. And that beats viral every. single. time.

WHAT THIS COURSE IS
Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script—from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.
We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.
In addition, we’re intentionally keeping the class size small to give you personalized attention to take your script to the next level. Daniel and others on the team will be personally responding to your questions.
FREE BONUS: MAKE YOUR ADS FUNNY
This 3-part course that will take your ads from kinda punny to seriously funny.
The free bonus help you avoid the pitfalls of “bad jokes” and teach you how to write, film, and edit “funny” so you can capture more eyeballs, generate more laughs, and see more sales.
By the end of these classes, you’ll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.

WHO WRITE ADS THAT SELL IS FOR

• If you’ve ever contacted Harmon Brothers in hopes of working together and we turned you down because we were too busy or your business didn’t yet meet the criteria we use to select clients, this is for you.
• If you’ve seen a Harmon Brothers ad and thought your business could use a similar approach but didn’t have the budget or the knowledge of how to go about it, this is course is for you.
• If you’re already funny, this course will teach you to focus that humor and use it to sell. If you’re not a comedian, this course will teach you how to harness the humor around you to build a video that sells.

25+ KNOWLEDGE-PACKED VIDEOS
IN WRITE ADS THAT SELL
The course is broken out into three sections, each with a number of videos that provide digestable chunks of knowledge—and specific actions for you to take as the course guides you through the process of writing an ad that sells.
3 WORKBOOKS
The three workbook downloads provide recaps of each section, additional resources, links, and homework assignments that will enable you to get the most out of the course—and finish with a script that will be tuned for selling and ready for production.
SCRIPT TEMPLATE & EXAMPLE
Not only are we providing you with the exact script template that we use on nearly every project we create—we’re providing you with the actual script we wrote for one of our most famous campaigns, you’ll see how we used the template and how to use it on your campaign. Did we mention we’re not holding anything back?

PLUS – GET THESE FREE BONUSES
OUR COMEDY COURSE, COMPLETELY FREE:
BONUS: OUR COMEDY COURSE “HOW TO MAKE YOUR ADS FUNNY” WITH OVER 70 KNOWLEDGE-PACKED VIDEOS—FREE
How to Make Your Ads Funny is a 3-part course that will take your ads from kinda punny to seriously funny.
In this comedy course, you’ll learn to avoid the pitfalls of “bad jokes” as well as how to write, film, and edit “funny.” The course will enable you to capture more eyeballs, hear more laughs, and generate more sales.
BONUS: WRITING RETREAT HOW-TO VIDEO SERIES
This video series breaks down our process for ensuring the success of the writing phase & shows you the exact steps we take to plan and conduct one of the most important pieces of our writing process—and how we come out the other side with a finalized script.
BONUS: VIDEOS OF DANIEL RESPONDING LIVE TO COMMONLY ASKED QUESTIONS
Culled from 6 exclusive bootcamp sessions conducted earlier this year with entrepreneurs, production companies, writers, and marketers, Daniel responds live to some great questions that you may have had yourself. Daniel’s on-the-fly responses provide valuable insight and help dig deeper into how the principles of Write Ads That Sell apply to any product or service you might be trying to sell.

NOT SURE IF HARMON BROTHERS’ METHODS WILL WORK FOR YOUR BUSINESS?
In “Write Ads That Sell,” we share the exact techniques we used to generate these results:

PURPLE

A Startup (at the time) Mattress Company

• ​Grew revenue from $0 to over $ 100 million run rate in 14 months
• ​Generated over 400 million views (and counting)
• ​Successfully marketed a $1,000 hero product online that is taking the entire mattress industry by storm

CHATBOOKS

A Mobile App For Bringing Photos to Life​

• Campaign paid for itself within 72 hours
• ​Increased annual revenue by 250% in less than 3 months
• ​Lowered customer CPA by 40%

​SQUATTY POTTY

A Toilet Stool For Better Stools

• Grew annual revenue from $5 million to over $30 million in 18 months
• ​Increased online sales by 600%+
• ​Increased retail sales by 400%+
• Accumulated over 1.5 million Facebook shares

Camp Chef Woodwind

A Grill & Smoker Sent From Heaven

• ​Increased monthly online sales volume by 50x
• ​Catapulted a brand new product into the center of the grill & smoker market
• Produced results so quickly it required a restructuring of the supply chain

THESE RESULTS ARE NOT DUMB LUCK
They’re the result of a process that has proven time and again to convert like no other type of advertising—in terms of brand recognition, return on ad spend, and overall sales.
This training will give you the tools you need to create ads that sell—and it will teach you the exact methods we use to achieve these results on a consistent basis.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Harmon Brothers University Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.