Dr Tim Pearce – DCAM – Dream Customer Attraction Method

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Dr Tim Pearce – DCAM – Dream Customer Attraction Method

Dream Customer Attraction Method
Learn The Proven, Step-By-Step Marketing Method That Gets A Steady Stream Of Dream Customers Booking Your Aesthetic Treatments
This works even if you’re not tech savvy and don’t have any experience!

The Dream Customer Attraction Method is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business.

  • Everything you need to know from top to bottom and beginning to end is inside, so you will be able to:
  • Easily create social media posts you’ll feel PROUD of, instead of constantly second-guessing.
  • Set up a proven step-by-step system to convert lurkers into buyers so you can create financial freedom for your family
  • Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patient by standing out and becoming known locally as THE go-to practitioner. That’s when you start to feel truly appreciated in your career.
  • ​Do all this with a tribe of like-minded clinicians to cheer you on.

All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry.

From: Miranda Pearce
To: Aesthetic Clinicians
Re: How To Turn Lurkers Into Buyers

Does This Sound Familiar…?

You were going about your business in your NHS career, when you noticed lots of your colleagues doing BOTOX® and filler courses and earning extra money to help with bills and treats.

You thought to yourself, ‘I already do injections in my day job, so BOTOX® and filler sounds doable‘ and, when you worked out the maths about what profit you’d make, you got excited!

You did the aesthetics course and left feeling excited and raring to go.

Then the truth slapped you in the face.

The thing standing between you and your aesthetic dream was NOT your clinical skills. It was your ability to get clients!

Suddenly you felt stupid. Like, how did I not see that coming?

You start an Instagram page, but you don’t really know what content to create and it hardly gets any likes anyway. The only people who seem to follow you are other practitioners and obviously they ain’t booking in, so social media feels like a lot of work for very little reward.

You feel deflated, useless, and quite frankly like packing aesthetics in.

But, hear me on this…

None Of This Is Your Fault

You weren’t taught marketing in your clinical degree!

Thankfully, marketing doesn’t need to be hard, if you have a set of formulas to follow.

How do know I this?

Because, although we run a £4m per year business now, 13 years ago my husband Dr Tim Pearce and I were in exactly the same boat as you.

In 2008 Tim skipped off to a BOTOX® & filler course with a twinkle in his eye.

The problem was, we were CLUELESS about marketing!

Our only plan was to partner with local beauty salons, do demo nights and put out leaflets and A-frames on the street.

At first we got lucky and it worked. We grew steadily, eventually working from over 90 salons.

But, then things started to go wrong.

New leads were dropping off, and Tim was regularly being booked for 7 different salons in one day… hello burnout!

At the time I was using Facebook more and more in my personal life, so we set about trying it for our aesthetics business.

Our results were awful for ages! We were wooden, boring and clueless. Until I stumbled upon some social media magic that changed my life…

In 2016 I Discovered The Secret To Social Media Success…

In October 2016 I began an Instagram passion project on the side.

After suffering from depression earlier that year and having a road-to-Damascus-style breakthrough, I wanted to record my journey, so I began making Instagram posts to help aesthetic business owners overcome self doubt and overwhelm.

My account grew, slowly at first, but when I saw that my posts’ engagement rate was over 5 times the industry average I knew I was onto something.

I transferred my method to Tim’s aesthetics Instagram, and it exploded! He went from 5k to 38k in just 20 months!

No only that, but our sales increased by 114%!

I had discovered the secret formula to social media success. And here’s the good news:

You’re not rubbish at social media…you just don’t have a protocol to follow.

There’s the BNF for drugs, and NICE guidelines for clinical decisions, but nothing for aesthetics marketing!

That’s right…

It’s True! YOU Can Get Customers On Social Media Just As You Are…

You CAN grow a loyal customer base WITHOUT:

  • Being tech savvy
  • Knowing anything about social media
  • Being ‘salesy’ or full of yourself
  • ​Having loads of injecting experience…or any at all!

And the very best news is, you don’t have to struggle like I did for years to find the formula, because you have a unique opportunity right now to have it dished up on plate by someone who already has a successful aesthetic clinic!

Meet Miranda Pearce

  • ​Expert Marketing Advisor for thousands of Aesthetic Clinicians
  • ​Founded SkinViva Clinic in 2008 with husband Dr Tim Pearce (over 1,000 5 star reviews)
  • Successfully grew the business to over £3 million per year
  • ​Took Dr Tim brand from 5,000 – 37,000 Instagram followers in 18 months
  • Co-hosts the UK’s number 1 aesthetics podcast
  • Founded ‘Medical Aesthetics Mindset Warriors’ Facebook Group with 4,500+ members

Course Contents

INTRODUCTION

  • Why DCAM marketing is so perfect for medical aesthetics
  • Exclusive Support Groups

STAGE 1: Extract the rough diamonds

  • Beautiful You: How to unlock your greatest marketing asset…YOU!
  • Meet Your Dream Customer: How to identify and deeply understand your new best friend
  • Pillars Of Trust: Why followers convert to customers
  • Pillars Of Value: Why some content flies and some flops

STAGE 2: Polish the Diamonds

  • Diamond Content Creation System: How to create killer content in 7 simple steps
  • A: Attention: How to STOP that scroll
  • S: Story: How to KEEP them hooked
  • A: Action: How to receive your PAY-OFF

STAGE 3: Present the Diamonds

  • Instagram Feed Mastery: How to optimize photo/graphic posts
  • IGTV Video Mastery: How to use short videos for deep connection
  • Instagram Reels Mastery: How to delight your Dream Customer in only 15 seconds
  • Instagram Live Mastery: How to use the thrill of live video to your advantage
  • Instagram Stories Mastery: How to make your own reality TV show!
  • Hashtags: How to maximise your posts’ reach
  • Canva Carousel Post Template

STAGE 4: Seal the Deal

  • Set Out Your Stall: How to create an Instagram profile that converts
  • Get ‘Em Booked! How to convert enquiries into bookings

Get Out of Your Own Way

  • Your New Life As A Marketeer: How to lock in success with daily routines
  • Mindset Ass Kicking: Stop caring what people think and start showing up consistently

BONUS MODULES

  • The best content creation apps: Step-by-step tutorials
  • How to do the perfect introduction video
  • How to get more reviews and before and after pictures
  • Dr Tim’s tips for introverts to thrive on social media
  • How to turn online haters into marketing gold
  • Example empathy exercise

REAL MARKETING SUCCESS CASE-STUDY INTERVIEWS

  • Role model interview: Nurse Lisa Roberts from Lisa Roberts Aesthetics
  • Role model interview: Becca Roberts from B’s Aesthetics
  • Role model interview: Katie McDonald from Sleeping Beauties AestheticsCommonly Asked Questions:
    1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
    2. DCAM – Dream Customer Attraction Method Course
    • There are no scheduled coaching calls or sessions with the author.
    • Access to the author’s private Facebook group or web portal is not permitted.
    • No access to the author’s private membership forum.
    • There is no direct email support available from the author or their team.
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