Selena Soo – Impacting Millions
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Selena Soo – Impacting Millions
ARE YOU A BEST KEPT SECRET READY TO BE DISCOVERED?
It’s Your Turn to Reach Bigger Audiences and Land the Opportunities of a Lifetime
PRAISE FOR IMPACTING MILLIONS
“Oprah Magazine said YES to me!”
Oprah Magazine said YESSSSSSSSS to me! One of my dreams come true. I shared a story about the best gift I’ve ever gotten and they love it. My life is amazing. As I told Jen Turrell on her podcast… I go by Tepsii, no last name like some of the famous celebs! Lol
Thank you Selena Soo for this course, the encouragement, and these opportunities.
Tepsii
“I got 499 subscribers from my Business Insider article”
I got 499 subscribers from my Business Insider article – woo hoo!!!
I can’t deny though that I am waiting for it to clock over to 500
Cat LeBlanc
WHAT YOU’LL LEARN:
MODULE 1:
Create Your Plan to Become a Media Star
Discover media outlets that are right for you and create an action plan to score these dream opportunities, using them to attract more 1-on-1 clients, sell out your group program, or land a lucrative book deal.
MODULE 2:
Get the Media to Fall in Love with You
Make sure that when you pitch yourself to the media, you’re seen as a credible expert. And if you think you’re not ready yet…don’t worry, I’ll take you through a deep dive process to help you figure out how to put your best foot forward.
MODULE 3:
How to Pitch, Land, & Leverage Guest Posts
Guest posts can be an easy way to get started with publicity. Unlike print magazines that only publish 10-12 times a year and have limited pages – online publications are always looking for new content. And the returns from one guest post can be massive.
MODULE 4:
Become a Regular on Top Podcasts
There’s a bigger opportunity than ever to share your story on a podcast and connect with tens or hundreds of thousands of people in a meaningful way that grows your business. This is one of the best ways to sell high-end services and programs.
MODULE 5:
Secure Guest Expert Opportunities
Is your goal to work with some of the biggest influencers in your industry? Maybe you want to secure speaking opportunities at their high-end masterminds or become a guest lecturer in one of their premium groups? This module teaches you various ways to collaborate with influencers and get introduced to some of their most valuable customers – who might just be some of your ideal clients.
MODULE 6:
Get Featured in Prestigious Magazines
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
MODULE 7:
Land Interviews on Popular TV Shows
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.
DO YOU SEE OTHER PEOPLE IN YOUR INDUSTRY GETTING ALL THE OPPORTUNITIES AND WONDER, “WHY CAN’T IT BE ME?”
(It’s almost like they’re part of a secret club that you haven’t been invited to…)
It’s frustrating to see your peers…
\\Land prime spots on podcasts and features in major publications… when you struggle to get people to read your latest blog post
\\Announce their book hit #1 on the bestseller list… when you still can’t find a publisher
\\Practically sell out a retreat with a $5,000 price tag (plus travel expenses) before it launches… when you’re trudging through free strategy sessions, hoping someone says yes to your program
\\Casually post a photo of their breakfast on Instagram and get 253 likes… when the only people who like your Facebook fan page are a small group of close friends and family
Sure, you’re happy for them.
But at the same time, you wonder why it’s not you. Sometimes it feels like you’re invisible.
YOU HAVE A POWERFUL MESSAGE TO SHARE WITH THE WORLD, TOO.
The only problem is… they don’t know it yet.
You know you need to build your following.
After all, the only way to impact more people is to reach them in the first place.
And it’s not like you’re not trying.
\\You’re spending hours on the phone, hustling to fill your programs
\\You’re joining different Facebook groups (or even starting your own) to engage with your tribe
\\You’ve been fine-tuning the perfect stories to share with your audience, so you can build that “know, like, and trust” factor
\\You might even be focusing on your mindset or limiting beliefs
\\You’ve invested in premium courses and mentors
\\You’re working hard to build relationships in your industry – whether that’s showing up at conferences, attending retreats, or even forming your own mastermind
GENERATING PUBLICITY & INDUSTRY BUZZ.
Think about it.
The same people who sell out their premium group programs, write bestsellers, and talk on big stages all have one thing in common…
Everyone seems to know who they are.
They get mentioned on “Top 10” or “People to Watch” lists.
They’re interviewed on multiple podcasts (or they launch their own podcast and land on the New & Noteworthy list).
It’s no accident.
These people have carefully and strategically pursued these opportunities to position themselves as top leaders in their industries.
SO, WHAT CAN PUBLICITY DO FOR YOU?
Yes, it’s amazing when your 1-on-1 clients tell a small handful of their friends about what you’re doing.
But then you’re stuck being “the best-kept secret” in the industry… while thousands of people you could be helping still have no idea who you are.
But when you have media outlets, famous podcasters, experts, and influencers with huge audiences putting YOU in front of hundreds, thousands, or even millions of people, while endorsing your work…
\\It gives you instant credibility
\\It elevates your brand to a whole new level
\\It establishes you as a respected, trusted authority
\\People take you more seriously – and connect with your message more deeply
\\All of a sudden, potential clients show up, excited to work with you – regardless of your prices
\\And you don’t have to struggle… waving your hands to get noticed in a sea of other people doing similar work
Imagine…
You get interviewed on Entrepreneur On Fire. Thousands of people feel connected to your story. All of a sudden your email list explodes with new people, who are excited to hear about your next program.
You write an epic thought leadership piece for Huffington Post, and it makes the homepage. You check the article, and you see that two hundred people have shared it with THEIR audience, and you’ve got comments galore.
Business Insider reaches out to you and says, “Hey, we’re impressed by how your business exploded. Can we interview you?”
A famous influencer everyone follows says, “Would you like to be a guest expert in my group program? I know the hundreds of business owners in the group would love to hear about your work.”
Then other people reach out to you to say, “I’m seeing you everywhere! Are you taking on private clients? I think I could use your help.”
As you enroll more clients into your programs, you start to collect more success stories and testimonials.
And now, whenever someone comes to your site, it’s immediately obvious to them that you’re the go-to expert. The real deal.
They see media logos of all the places you’ve been featured. Testimonials from influencers who endorse your work. Rave reviews from the people you’ve helped.
It’s clear that you’re making your mark on the world, and that people are recognizing it.
These are all real-life scenarios my clients or I have experienced!
Do you see how having these top websites, podcasts, magazines, and influencers promoting you to their audience catapults your business to the next level?
If you’re thinking, “Sounds great, but those opportunities are probably out of my reach…”
The good news is…
This doesn’t have to be a pipe dream.
This can be your reality.
You don’t need to wait until you’re in business for 10 years, have an email list of 50,000 people, or write a bestselling book to get these opportunities.
Body confidence coach Ali Leipzig’s business had only been around for 6 months… when she got a 4-page spread in Lucky Magazine… which led to an appearance on The Today Show.
Within 18 months of starting her business, social media expert Kimra Luna was featured on over 40 top business podcasts, got feature stories in Business Insider and Forbes, and Yahoo put her on their homepage as one of the five most inspiring personal finance stories of the year.
My student, Jaime Cross, signed a $3,000 client from a single podcast interview – even though she didn’t have a fancy website and was still struggling to create a free gift to capture emails.
HI, I’M SELENA.
When I started my coaching business, I struggled to put myself out there.
(I’ve always been a behind-the-scenes person – happy to help someone else get recognized and become “the next big thing,” but never pursuing it for myself.)
But I realized if I wanted a business that would REALLY help people, I needed to let myself be seen.
I had the passion and ability to help people make connections. If I wanted to do that on a large scale, I had to take that leap, get publicity, and create my own buzz.
Because my business is not just about me. It’s about the people I’m meant to help.
If I stayed small and comfortable, the people who needed me would never be able to find me. I would go on, picking up just 1 or 2 clients at a time – but never making the true impact I felt called to make.
So, despite being a lifelong introvert who shied away from the spotlight, I decided to launch my business with a bang.
I took the publicity and relationship-building skills I’d been using to help others, and used them to launch my own business.
FROM DAY 1 OF MY WEBSITE, PEOPLE SAW TESTIMONIALS FROM MARIE FORLEO, DANIELLE LAPORTE, AND WOMEN’S MAGAZINE EDITORS.
“A powerhouse of publicity and marketing genius, Selena Soo is connected, results-oriented, and beyond brilliant when it comes to strategy, execution and follow-through.”
Marie Forleo | Creator of MarieTV
AND HERE’S THE THING I WANT YOU TO GET…
You don’t have to be an established business that’s been around for 5 – 10 years.
You don’t need a ton of extra time.
And you definitely don’t need lots of money to invest in getting media.
Instead, I’ll show you exactly how to get featured in the blogs, podcasts, magazines, influencer platforms, and TV shows you love – so you can grow your business and impact more people.
No more waiting to be noticed.
No more spending time convincing people to choose you.
No more having potential clients haggle with you on prices (when you know you’re worth more than what you’re asking in the first place!).
No more hour-long strategy sessions where you give someone your time, focus, and energy… only to hear them say, “Oh, this isn’t a good fit for me right now” or “I’m still shopping around.”
It’s time to put
yourself out there.
Because I’m going to share with you exactly what you need to do, step-by-step, to put yourself in front of the right media contacts and influencers to spread your message.
INTRODUCING…
Impacting Millions helps you land dream publicity opportunities to catapult you from best-kept secret to highly sought-after leader.
You’ll attract clients with greater ease, while impacting more lives than you ever imagined.
Because you’re tired of playing small.
Hiding in the shadows while your colleagues shine.
It’s time for YOU to make a world-changing impact.
This program is for you if you are a visionary entrepreneur, expert, coach, or service provider who:
\\Knows you’re excellent at your craft and desire to help more people
\\Has a vision board full of goals like TED Talks, writing a book, and speaking on stage
\\Wants to be a sought-after industry expert with a waiting list of high-paying, dream clients
\\Is ready to step out of your comfort zone and connect with people beyond your old friends and Facebook network
\\Is ready to scale your business quickly without spending hours and hours crafting content that doesn’t grow your audience
\\Has a purpose to inspire, motivate, and ignite others, but you aren’t sure how to reach them
WHAT YOU’LL LEARN IN IMPACTING MILLIONS:
MODULE 1:
Create Your Plan to Become a Media Star
In Module 1, you’ll create your own strategic publicity plan to make it easier for you to land dream opportunities that take your business to the next level.
\\Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities
\\Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal
\\Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader
MODULE 2:
Get the Media to Fall in Love with You
In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience. I take you through a deep dive process to uncover the hidden gems in your backstory that helps you get the attention you deserve.
\\Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience
\\Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV shows
\\Uncover what the media is really looking for when they decide which stories to cover
MODULE 3:
How to Pitch, Land, and Leverage Guest Posts
Guest posts are an easy way to get started with publicity. While print magazines only publish 10 to 12 issues per year and have limited space, online publications constantly look for fresh content. In module 3, you’ll learn how to pitch, land, and leverage guest posts to get publicity as quickly as possible.
\\Create attention-grabbing headlines that editors at sites like Business Insider, Huffington Post, and MindBodyGreen won’t be able to resist
\\Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links
\\Develop a method to follow-up with editors and form meaningful relationships with them, so they’ll want to work with you again and again
MODULE 4:
Get Your Story on Top Podcasts
When you share your story on a podcast, it helps you connect with your audience in a more personal way. And Module 4 shows you exactly how to land the podcast opportunities of your dreams.
\\Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts
\\Learn how to ace your podcast interview: I give you important tips to prepare, including commonly asked questions, to get you ready
\\Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or in your group program
MODULE 5:
Secure Guest Expert Opportunities with Industry Influencers
If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs and masterminds – where your ideal clients are hanging out. These visibility opportunities can rapidly grow your business!
\\Learn different ways you can collaborate with industry influencers to get introduced to their fans
\\Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are
\\Leverage these guest expert opportunities to enroll more people in your high-end offerings
MODULE 6:
Get Featured in Prestigious Print and Digital Magazines
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
\\Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more
\\Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover
\\Learn the proper way to follow-up and nurture relationships with magazine editors, so you become a trusted resource to them
MODULE 7:
Land Interviews on Popular TV Shows
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.
\\Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America and more
\\Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes
\\Get my top tips for creating powerful sound bites that turn new fans into regular clients
To sum it up, Impacting Millions shows you how to get the publicity opportunities of a lifetime, so you’re the indisputable choice for your ideal clients.
You’ll learn how to strategically leverage publicity to grow your brand and audience like never before!
Commonly Asked Questions:
- Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
- Impacting Millions Course
- There are no scheduled coaching calls or sessions with the author.
- Access to the author’s private Facebook group or web portal is not permitted.
- No access to the author’s private membership forum.
- There is no direct email support available from the author or their team.
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