Julia Kelleher – Finding, Defining, and Marketing Your Photographic Style

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Finding, Defining, and Marketing Your Photographic Style , Julia Kelleher – Finding, Defining, and Marketing Your Photographic Style download

Julia Kelleher – Finding, Defining, and Marketing Your Photographic Style

• 31 Video lessons in HD
• 10h 1m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. What Is Style?
3. Where Does Style Come From?
4. The Style Cycle: Overview
5. The Style Cycle: Experimentation
6. The Style Cycle: Discovery
7. The Style Cycle: Realization
8. The Style Cycle: Define
9. The Style Cycle: Refine
10. The Style Cycle: Q & A
11. Style Cycle–Discovery: 4 Step Find It Formula: Search
12. Style Cycle–Discovery: 4 Step Find It Formula: Choose
13. Style Cycle–Discovery: 4 Step Find It Formula: Analyze
14. Style Cycle–Discovery: 4 Step Find It Formula: Create
15. Style Cycle–Realization Case Studies
16. Style Cycle–Define Case Studies
17. Style Cycle–Refine Case Studies
18. Family Style Shoot #1
19. Family Style Shoot #2
20. SKYPE INTERVIEW: Lindsay Adler
21. SKYPE INTERVIEW: Allison Tyler Jones
22. SKYPE INTERVIEW: Brian Callaway From Callaway/Gable
23. Student Hot Seat: Lori Conklin
24. Student Hot Seat: Allison Turcotte
25. Student Hot Seat: Amy Henderson
26. What Is Brand?
27. How Style Is Applied To Your Brand: Image Style
28. How Style Is Applied To Your Brand: Logo
29. How Style Is Applied To Your Brand: Collateral
30. How Style Is Applied To Your Brand: Studio Look
31. How Style Is Applied To Your Brand: Product Line

CLASS DESCRIPTION

Define Your Style And Strengthen Your Brand

How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.

Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.

In this class you’ll discover how to:

• Identify your style as an artist intentionally rather than by accident
• Incorporate your style into your brand
• Use your style to help gain financial benefits

Learn how an undeviating style can bring in your ideal client, make you stand out in a crowd, command top dollar and keep your competition at arms length.

JULIA KELLEHER

Portrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums and custom wall art. In 3 short years of moving her studio from Portland, OR to the small town of Bend, OR, she has grown into a 6 figure business with 2 employees including a second associate photographer. In the last year, unique marketing efforts, a consistent branding message and persistent relationship building has doubled her client base and earned her studio the reputation for being the “newborn” photographer in Central Oregon. A PPA International Silver Medalist and Gold Level Photographer of the Year, Julia has had 3 prints accepted into the International Loan Collection in just 3 short years of competition. Julia is a master marketing and sales expert. A Time Exposure approved educator for ProSelect Sales Presentation software, she helps photographers world-wide break into in-person sales and master their “soft-selling” technique. Julia picked up her first 35mm SLR film camera at age 14. Putting it down after college to pursue her masters degree in broadcast journalism at the esteemed Syracuse University Newhouse School of Public Communications, she spent over a decade traveling the country covering general assignment stories for all three television networks. After working Portland, OR”s ABC affiliate for 6 years as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her techniques to help other photographers understand their clients, and improve their businesses.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Finding, Defining, and Marketing Your Photographic Style Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.