Kathy Holcombe – Creating Your Ideal Photography Business

Description

Creating Your Ideal Photography Business , Kathy Holcombe – Creating Your Ideal Photography Business download

Kathy Holcombe – Creating Your Ideal Photography Business

• 48 Video lessons in HD
• 8h 45m of class content

I started my business a year ago with little formal technical photography education. It’s hard to admit but I’ve been winging it, figuring out each small task that goes with photographing a session, editing one, and working with clients as I go. I may be doing things backwards, but now that I feel like I’m more comfortable in those small, specific parts of business, I need to figure out how to make this business sustainable and profitable. Kathy’s class felt perfect for this time in my business to take a step back and look at the bigger picture of what I want to focus on and where I want to go (and how much I want to pay myself!). She uses realistic, specific numbers: something that’s SO helpful and I feel like I rarely see in the photography community. And she breaks everything down in an organized and easy to understand way. The classes were easy to follow along with and Kathy’s positivity and patient manner is inspiring and motivating. The fact that she used to be a school teacher is clear. Thank you so much Kathy (and the rest of the Holcombes)!
Lindsay

LESSONS (48)

1. Class Introduction
2. How To Price Your Products
3. Which Products Will You Offer
4. Methods For Pricing
5. Mark Up Factors On Products
6. What Is Your Per Hour Figure
7. What Is The Feasibility Of A Product
8. Target Sales Average
9. Session Fees Pricing Strategy
10. Minimum Purchase And Incentives Pricing Strategy
11. Bundling Pricing Strategy
12. Pre-Design Pricing Strategy
13. Album Pricing Strategies
14. Example Pricing List
15. Business Basics Overview
16. Tracking Product Lines In Your Business
17. Track Your Session Counts
18. Know Your Sales Average
19. Importance Of Data Analysis
20. Overview Of Costs
21. Professional Photographers Of America Benchmark Survey
22. Creating A Vision For Your Business
23. What Do You Want To Accomplish
24. Take A Leap Of Faith
25. Refine Your Vision
26. Products That Sell
27. Identify Pricing Strategies
28. Portrait Pricing Strategy Example
29. Album Pricing Strategy Example
30. Online Pricing Strategy Example
31. Fine Art Prints Pricing Strategy Example
32. Packages Pricing Strategy Example
33. Sales Strategies Overview
34. Portrait Sales Session Overview
35. Sales Strategy For Portrait Sales
36. How To Present Images To Client
37. Sales Strategy For Wedding Sales
38. Album Pre-Design
39. Marketing: Define Yourself
40. Who Is Your Ideal Client?
41. Who Is Your Ideal Partner?
42. How To Start A Partner Business Relationship
43. Marketing Strategies That Work
44. Product Lines: Business Plan Part One
45. Workload: Business Plan Part Two
46. Sessions: Business Plan Part Three
47. Expenses: Business Plan Part Four
48. Clients: Business Plan Part Five

CLASS DESCRIPTION
Price Your Photography For A Sustainable Lifestyle
Join Kathy Holcombe as she shares techniques and strategies to develop the photography business you desire. Whether you’re making the leap from part-time to full-time or starting your very first business, the amount of work can be overwhelming. From what products to offer, how much to charge, how to pay yourself or the legal considerations – startups often sink before clients are even booked. Kathy will show you the ways to grow your business from the start.

This class will cover:

• Defining what product you are selling and how much you should charge to make a living
• Photography business basics and how to track your income compared to other businesses
• How to write and create your business plan

Kathy Holcombe and her husband Peter built one of the top wedding portrait studios in Colorado, then jumped in an RV with the entire family and began traveling the country full-time, and added a successful commercial division. Together they have built multiple successful businesses and have honed in on the important factors that every photographer should consider when building a business.

CLASS MATERIALS

• Business Plan Worksheet
• Expense Worksheet
• Sales Averages by Product Line Worksheet
• Sales Projections by Product Line Worksheet
• Session Count Worksheet
• Art of the Sale Book
• Creating a Vision Workbook

INSTRUCTOR
KATHY HOLCOMBE
Peter and Kathy Holcombe once owned a traditional mom and pop studio based in Boulder, CO that catered to a high end wedding and portrait clientele. Three years ago, they sold their home studio and moved both their family and business into a Winnebago RV and hit the road, taking their twelve year old daughter along on the adventure of a lifetime.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Creating Your Ideal Photography Business Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.