Tara-Nicholle Kirke – Rethink Your Content Marketing Strategy

Description

Rethink Your Content Marketing Strategy , Tara-Nicholle Kirke – Rethink Your Content Marketing Strategy download

Tara-Nicholle Kirke – Rethink Your Content Marketing Strategy

• 5 Video lessons in HD
• 1h 13m of class content

LESSONS

1. Class Introduction
2. The 5 Facets To Rethink Your Business
3. Rethink Your Marketing
4. Content Rules Of Engagement
5. Message Pillars, Content Strategy And Distribution

CLASS DESCRIPTION

Creating Content That Your Customers Find Inspiring And Essential

Branded content is everywhere, with more companies than ever trying to promote themselves with useful content that their customers want and need. Unfortunately, consumer engagement with that content is plummeting. It’s enough to make it hard for a marketer to get up in the morning.

But don’t despair! There are ways to fight this epidemic of disengagement and ensure your branded content becomes a regular stop along your customers’ daily journey.

This course will help you master your customers’ real-world aspirations by using marketing levers to trigger their progress and delivering content that can change their lives. Not only will you succeed in engaging your customers, you’ll rediscover your energy and joy for your work again.

In this class, you’ll learn how to:

• Create and deliver content and media that triggers people’s dreams and aspirations and reaches them at critical moments along their journey.
• Develop a clear roadmap for engagement marketing that will spark a two-way love affair between your company and your customers.
• Shift your marketing priorities from growth to engagement.
• Position your brand and product as an aide, guide, mentor and tool.
• Discover your message pillars and content strategy basics.
• Figure out which content channels you should be meeting your customers on.

TARA-NICHOLLE KIRKE

Tara-Nicholle Kirke is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser.

She is the CEO of TCI, a marketing, content strategy and leadership development firm that creates transformational experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.

She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Rethink Your Content Marketing Strategy Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.