Digital Markete – Social Media Mastery

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Social Media Mastery , Digital Markete – Social Media Mastery download

Digital Markete – Social Media Mastery

Master the craft of systematically creating and posting social media content that drives noticeable engagement and revenue for any business on every social media platform (with the badge to prove it).

True Social Media Experts Understand This…

Has your boss/client ever come to you wondering why you’re not using some obscure tactic, follow/unfollow growth method, or questionable-at-best strategy because they heard a “Social Media Guru” talking about it?

All the while you’re all too aware that the gurus who pretend that successful social media marketing is all about cool “hacks” or “this one weird trick” never last and hardly ever see results.

True Social Media Experts understand this: Social media is a real craft that involves real strategy that goes far beyond flashy hacks.

That’s why social media is…

The #1 Most Misunderstood & Underleveraged Marketing Channel

The social commerce market size is going to hit over $1Trillion this year.

Yep, TRILLION with a “T”…

That means social media is becoming increasingly more powerful for enabling customers to discover, learn, and buy your products.

Whether it’s Nike using Instagram and influencers to spread inspirational and motivational content…

Airbnb posting stunning travel photos and user-generated content…

or Wendy’s interacting with funny and witty customer comment responses to build strong brand personality…

Successful social media marketers are leveraging this consumer trend to their advantage.

Unfortunately, most businesses are missing this massive opportunity.

Does any of this hit home for you?:

• You’ve been posting on a couple of different platforms, but your following isn’t really growing, likes and comments are basically non-existent, and actually getting sales feels impossible.

• You see other businesses having success on social, but for some reason it’s falling flat for you.

• You feel so overwhelmed with the process of coming up with what to post, where to post it, when to post it, how to organize it all, and actually stay consistent that you end up stopping altogether.

Feel familiar?

You might even be posting regularly, creating valuable content, and spending a lot of time every week to stay consistent…and you’re STILL not seeing results.

If that sounds like you, you’re not alone, and you’re in the right place!

Here are some truths that should set you free:

“Regularly Posting” is not enough to succeed with social media

I think we can all agree that it would be great if being successful with social media was as simple as regularly posting content…

…but we’ve tried that, and it just doesn’t work like it feels like it should.

Regularly posting is extremely important to driving engagement and revenue, it’s just not the whole picture.

How you post, where you post, and why you’re posting are all critical elements that have to work in concert if you want to see results.

A big reason most marketers fail at social, even when regularly posting is because…

No Two Platforms Are The Same

Between Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Twitter…each has its own unique algorithm and unspoken rules about how to be seen in users’ feeds.

What works on one won’t necessarily work on another.

At DigitalMarketer, we got over 28 million impressions on social media last quarter.

The top-performing post on each platform isn’t the same post, because each platform has its own function for the user, algorithm for what’s shown, and unspoken community rules that cause certain types of content to perform best.

A true social media expert knows how to best leverage each platform to get the desired results of their overarching social media strategy.

Social Media Certification

That’s why for this Social Media Mastery Certification Course, we brought in experts for EVERY ONE of these platforms to teach you exactly how to get your posts seen, engaged with, and shared no matter where you’re posting!

And remember, you don’t have to start with all platforms at once. It’s ok (and encouraged) to simply start with one or two social media platforms before expanding your efforts.

Even if you decide not to use every available platform right away, it’s vital that you at least understand each one at a fundamental level so you can make the right decisions for your company.

Effective Strategies Start With “Who”

There’s a classic sales interview prompt where the interviewer asks the interviewee to “sell me this pen.”

Social Media Certification Sell This Pen

What comes to mind when you hear that prompt?

“This pen has long-lasting ink”

“It’s great for writing in notebooks”

“This pen is really affordable and is a beautiful color!”

Wrong, wrong, and wrong 🙂

The real answer to the prompt, “sell me this pen” actually isn’t an answer at all—it’s a question:

“What do you need a pen for?”

Before you can be successful at selling a pen or anything else on social media, you have to know WHO you’re selling to.

Once you know the type of person you’re trying to engage with, you start uncovering their needs, desires, and preferences, and only then can you successfully market to them.

In this course, you’re going to be digging into exactly who your ideal customer is, and what stages of their journey they’re in so you can strategically attract and convert them through social media.

Success Means…

Have you noticed how many different metrics there are for social media marketing?

Impressions…

Engagements…

Engagement rate…

Views…

Reach…

Likes…

Comments…

Shares…

Saves…

Re-posts…

And probably a hundred more 🙂

As with all other marketing channels, the same thing holds true for social media:

Metrics that don’t result in the desired outcome of your strategy are a waste of time, energy, and resources.

DON’T FALL INTO THIS TRAP:

Don’t spend a second or a dollar more on social media marketing until you’ve defined what success looks like for you and your company.

At DigitalMarketer, we spent all of last quarter focused on increasing our engagement rate across all platforms in an effort to re-activate some of our dormant followers.

This quarter, we’re focused on increasing clicks to our website so we can get more email subscribers and revenue.

Once you know your goal, you’ll know how to prioritize your posts toward it.

The Step-By-Step Process Successful Social Media Marketers Use to Create Strategy-driven Content That Drives Meaningful & Measurable Results For Any Business

In the Social Media Mastery Certification Course, you’ll get expert guidance through each step!

• Discovering and deep-diving into your ideal customer and customer journey
• Creating your strategic Social Media Blueprint
• Learn to tie in your social media plan with your company’s overarching goals
• Create your social media posting schedule
• Learn how to source and create engaging content that’s perfect for your ideal customers
• Learn from TOP industry experts the exact methods that work today for marketing on Instagram, Facebook, LinkedIn, YouTube, Twitter, Pinterest, and TikTok—and how to incorporate them into your social media strategy
• You’ll leave with a complete understanding of how to strategize, execute, measure, and optimize your social media marketing
• Track and show proof of social media results (including ROI!)

And of course, after successfully passing your exam, you’ll be officially certified as a Social Media Specialist with a printable certificate, and a digital badge you can proudly display on your website, social media, and resumé.

What’s Included:

• 68 Lessons from 7 Social Media Marketing Experts
• 18 Tools, Worksheets, and Time-saving Resources
• Done-for-you Templates
• Social Media ROI Calculator
• 1 FINAL Exam

What Will I Learn?

Module 1 Overview Getting Started

Lesson 1
Introduction
Lesson 2
Who is The Social Media Certificate For?
Lesson 3
What You’ll Learn
Lesson 4
Core Pillars of Social Media Marketing
Lesson 5
Social Media & The Customer Avatar Canvas
Lesson 6
Customer Avatar Canvas Walkthrough
Lesson 7
Social Media & the Customer Value Journey
Lesson 8
Customer Value Journey Walkthrough
Lesson 9
Core Message Canvas
Lesson 10
Social Media & The Content Development and Appraisal Framework

Module 2 Overview Strategize

Lesson 1
Introduction
Lesson 2
Core Pillar: The Purpose of Social Media is Lead Acquisition
Lesson 3
Core Pillar: Social Media Must Connect to Your Offers & Content Strategy
Lesson 4
Content Connection Walkthrough
Lesson 5
Core Pillar: The Purpose of Engagement on Social Media is Generating Leads & Conversions
Lesson 6
Social Media to Support Any Stage Of The Customer Value Journey
Lesson 7
Research: Company, Competitor & Market
Lesson 8
Company Research Walkthrough
Lesson 9
Competitor Research Walkthrough
Lesson 10
Market Research Walkthrough
Lesson 11
Social Media Purpose for Your Business
Lesson 12
Social Media Campaign Themes
Lesson 13
How to Choose Your Core Social Media Platforms
Lesson 14
Social Media Post Types
Lesson 15
Defining Your Creative Direction (Core Creative)
Lesson 16
Defining Your Social Media Campaign Objectives
Lesson 17
The Social Media Blueprint
Lesson 18
The Social Media Blueprint Walkthrough

Module 3 Overview Execution

Lesson 1
Introduction
Lesson 2
How to Put Your Social Media Blueprint into Action
Lesson 3
Where to Source Your Post Content
Lesson 4
How to Post on Social Media
Lesson 5
Social Media Posting Schedule

Module 4 Overview Execution: LinkedIn

Lesson 1
Introduction
Lesson 2
How to Determine if LinkedIn is Ideal For Your Business
Lesson 3
Why Should You Use LinkedIn For Your Business?
Lesson 4
How To Determine The Best Way to Post on LinkedIn For Your Business
Lesson 5
How To Best Engage With Your Audience on LinkedIn
Lesson 6
How To Measure Your Results on LinkedIn?
Lesson 7
How To Optimize Your Results on LinkedIn?

Module 5 Overview Execution: TikTok

Lesson 1
Introduction
Lesson 2
How To Determine if TikTok is Ideal For Your Business
Lesson 3
Why Should You Use TikTok For Your Business?
Lesson 4
How To Determine the Best Way to Post on TikTok For Your Business
Lesson 5
How To Best Engage With Your Audience on TikTok
Lesson 6
How To Measure Your Results on TikTok
Lesson 7
How To Optimize Your Results on TikTok?

Module 6 Overview Execution: YouTube

Lesson 1
Introduction
Lesson 2
How To Determine if YouTube is Ideal For Your Business
Lesson 3
Why Should You Use YouTube For Your Business?
Lesson 4
How To Determine The Best Way to Post on YouTube For Your Business
Lesson 5
How To Best Engage With Your Audience on YouTube
Lesson 6
How To Measure Your Results on YouTube
Lesson 7
How To Optimize Your Results on YouTube

Module 7 Overview Execution: Twitter

Lesson 1
Introduction
Lesson 2
How To Determine if Twitter is Ideal For Your Business
Lesson 3
Why Should You Use Twitter For Your Business?
Lesson 4
How To Determine The Best Way to Post on Twitter For Your Business
Lesson 5
How To Best Engage With Your Audience on Twitter
Lesson 6
How To Measure Your Results on Twitter
Lesson 7
How To Optimize Your Results on Twitter

Module 8 OverviewExecution: Facebook

Lesson 1
Introduction
Lesson 2
How To Determine if Facebook is Ideal For Your Business
Lesson 3
Why Should You Use Facebook For Your Business?
Lesson 4
How To Determine The Best Way to Post on Facebook For Your Business
Lesson 5
How To Best Engage With Your Audience on Facebook
Lesson 6
How To Measure Your Results on Facebook
Lesson 7
How To Optimize Your Results on Facebook

Module 9 Overview Execution: Instagram

Lesson 1
How To Determine if Instagram is Ideal For Your Business
Lesson 2
Why Should You Use Instagram For Your Business?
Lesson 3
How To Determine The Best Way to Post on Instagram For Your Business
Lesson 4
How To Best Engage With Your Audience on Instagram
Lesson 5
How To Measure Your Results on Instagram
Lesson 6
How To Optimize Your Results on Instagram

Module 10 Overview Execution: Pinterest

Lesson 1
Introduction
Lesson 2
How To Determine if Pinterest is Ideal For Your Business
Lesson 3
Why Should You Use Pinterest For Your Business?
Lesson 4
How To Determine The Best Way to Post on Pinterest For Your Business
Lesson 5
How To Best Engage With Your Audience on Pinterest
Lesson 6
How To Measure Your Results on Pinterest
Lesson 7
How To Optimize Your Results on Pinterest

Module 11 Overview Measurement & Optimization

Lesson 1
Introduction
Lesson 2
Key Metrics for Social Media Strategy
Lesson 3
Social Media Return On Investment (ROI)
Lesson 4
Social Media ROI Calculator & Cost Estimator
Lesson 5
Social Media Performance Report
Lesson 6
How to Optimize Your Next Campaign

PLUS You’ll Know How To

• Use Social Media to Drive Leads & Sales
• Distribute on Social Media in a Manageable & Effective Manner
• Use Social Media Marketing to Your Greater Content Strategy
• Use Social Media to support each stage of the Customer Value Journey

What You’ll Get

Social Media marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know brands need it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.

How does Social Media lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value?

• Understanding the True Business Value of Social Media
• Connecting an ROI to Social Media
• Where Social Media Fits with Overall Strategy
• How to use Social Media Without Overusing Internal Company Resources
• How to Use Social Media to Increase Overall Brand/Company Value

Meet Your Instructors

Mark de Grasse

President and General Manager of DigitalMarketer

Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

Lauren Petrullo

CEO and Founder, Mongoose Media LLC

Lauren Petrullo is the CEO and Founder of Award-Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is the winner of Prism’s Top 100 Marketing & Advertising Leaders and she has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and TickerNews. She is known as the B.F.F. to B.B.F. (baby, beauty, and food) and is a sought out consultant for Meta Ads and social commerce.

Maxwell Finn

President, Unicorn Innovations

Born into a family of entrepreneurs, Maxwell Finn was raised to have an eye for creative opportunity. He attended top ranked Emory University and then prestigious Babson College, which is the #1 ranked school for entrepreneurship in the world. While at Babson, he started “Loot!” a mobile platform that connected brands with fans and customers, which raised millions of dollars in venture capital. Maxwell’s first ecommerce endeavor, Startup Drugz, ushered him into the potential of Facebook advertising. Startup Drugz hit a $500k run rate in just 6 months and was eventually sold to Russell Brunson, the founder of ClickFunnels.

Mandy McEwen

Founder & CEO of Mod Girl Marketing

Mandy McEwen is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing. After over a decade of providing holistic online marketing solutions for businesses, she launched Luminetics, a LinkedIn and email consultancy for enterprises. She is a renowned content creator, speaker, and trainer with 8+ marketing courses and an Inc-rated Facebook group. She regularly hosts LinkedIn training workshops and speaks at events around the globe. Her agency, Mod Girl Marketing, has been consistently named a Top 20 Marketing Agency by DesignRush.

Owen Hemsath a.k.a Owen Video

Founder of Videospot

Owen Hemsath a.k. Owen Video is the founder of Videospot and the award-winning YouTube Growth Strategist and High-Performance Business Coach behind the Nation’s Most Visible & Influential leaders and brands. He is widely regarded as one of the founding fathers in leveraging and optimizing youtube and video marketing to establish brands as trusted, best in class, and well-known industry leaders. He has consulted for major brands like North Face, Oracle, and Excelon. He has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship.

Rudy Mawer

CEO of Mawer Capital

Rudy is known as the “Man In Red” with his famous red brand and top marketing podcast & show “Living The Red Life”. Rudy is well known as one of the worlds top celebrity marketing experts, entrepreneur and owner of 8 companies all doings millions or tens of millions a year. His clientele includes major billion $ brands and many A list partners such as Floyd Mayweather, Hulk Hogan, Olympians, NFL Super Bowl Champions, Hollywood stars and more. He’s helped over 40,000 companies grow, and currently runs a 100 employee company with board members and partners including Kevin Harrington from Shark Tank.

Goldie Chan

Founder of Warm Robots

Goldie Chan is a global speaker, strategist, author and advisor. She’s known as the “Oprah of LinkedIn” by Huffington Post and her video channel won LinkedIn Top Voice. Goldie founded Warm Robots, a social media strategy agency based in Los Angeles with global clients. She writes for Forbes on “Personal Branding and Storytelling in the Digital Age” where her articles on personal branding are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts” through McGraw-Hill.  She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in The New York Times, CNN, Inc. Magazine, Fast Company and more.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Social Media Mastery Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.