Gemma Bonham-Carter – The Passive Project

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The Passive Project , Gemma Bonham-Carter – The Passive Project download

Gemma Bonham-Carter – The Passive Project

Create exponential course growth and start making sales while you sleep.
For course creators ready to automate, create an evergreen ecosystem, and level-up their marketing strategy… so they can turn their one-off launches into bigger, more consistent income.

Make this your biggest year in course sales yet.
I see you. You have created your course and run a few successful launches. Now you’re ready to turn those one-off launches into more consistent income. You’re ready to dial up the strategy and hit $10k, $20k or even $50k months with clarity and more ease.

Hate to break it to you, but relying on live launches alone or one trendy Instagram sales hack that happens to be working right now isn’t going to get you there. Building your business on a one-trick pony is like building a house on a shaky foundation – eventually it collapses. Instead, you need a strategic approach that creates a sustainable and smart business. One that maximizes sales without draining your time (true story: I’ve used this method and haven’t had a $0 day since Jan 2020).

YOU HAVE THE COURSE.
NOW IT’S TIME TO BECOME A PASSIVE INCOME BOSS

DO THESE SOUND FAMILIAR?

Live Launches are unpredictable
You’ve realized that live launches aren’t the ultimate answer for making money as a course business. The old way of selling courses with live launches alone can be thrilling (those big paydays on close cart day are fun!), but they come with a side order of exhaustion.

Plus, 2022 and 2023 showed us that launches are unpredictable, with even the “biggest” course creators in the industry having inconsistent, lower launches than ever before.

Funnels are harder than they look

Maybe you have already thought about “going evergreen”, so you watched someone else’s funnel and then tried to hack it. It seems easy – just a webinar and some emails, right? But when the sales didn’t start flooding in, you were left not knowing why. Layering in an evergreen sales system is actually a lot more nuanced than it might seem. Building a funnel that will truly do all the heavy lifting of selling your course takes high-level strategy that goes beyond seeing the surface of someone else’s business.

There are too many moving parts

How do live launches, evergreen funnels, social media marketing, and audience growth all work together in a way that isn’t overwhelming? What should you focus on first for the best ROI? And how can you stay ahead of the curve on what’s working today? With so many moving pieces in the world of marketing for online course creators, it’s easy to get stuck or spend too much time focusing on things that don’t really move the needle.

“The Passive Project has become the backbone of my growth. My motto is ‘do what Gemma says’ because it has paid off handsomely for me!”
— Dani Paige, Copywriter, DaniPaige.com

You Need

A PROVEN ROADMAP
Learn the strategy from someone who has been selling courses for 7 years using this hybrid approach, with yearly growth, millions in sales, and great profit margins. I’ve tested everything, so you don’t have to.

GUIDANCE FROM A HIGH LEVEL COACHING TEAM

Building funnels, running launches, and growing your audience are big CEO moves. Get further faster with support from our Elite Coaching Team and real-time behind the scenes lessons from my own business.

A DIVERSIFIED APPROACH

I’m not here with a “one magic trick!” kind of promise. I think it’s dangerous to build a business on one strategy alone. Instead, I share my proprietary hybrid approach that uses a few core strategies to maximize sales. We’re going to diversify your business so you never feel like you have all your eggs in one basket.

LET ME INTRODUCE:
The Passive Project
The program for established Course Creators who are ready to enroll students more consistently in their offers, build an evergreen sales system, and sustainably grow their revenue to 6-figures and beyond.

 COURSE 1: Evergreen Experience
Build a personalized, evergreen sales “machine” that runs on autopilot. Forget pushy sales tactics, and instead create an experience where your new leads feel seen and excited to enroll in your course. This 21-day primary evergreen funnel will sell your course 24/7 and become the main lead magnet in your business. You’ll learn how to analyze the metrics so you can easily optimize your funnel over time, as your business evolves. No matter how big your business gets, getting sales notifications when you’re away on vacay NEVER gets old.

COURSE 2: Forever Funnel

Beyond your primary evergreen funnel (which is what you’ll build in Course #1), you’ll still want to make sales after that 21-day period. This is where long-term email marketing comes in! But it doesn’t always have to be real-time newsletters. Inside The Forever Funnel, you’ll learn a strategy that NO expert is talking about and build out a 6, 9 or 12-month email funnel to automate even more sales on a longer-term basis, so you can provide different “pathways to purchase” for your audience. As a bonus, we’ll show you how to sell secret upsells, downsells, and other offers, completely hands-off.

COURSE 3: Launch University

Evergreen is amazing (and you could leave it at that!), but we have seen that layering evergreen with live launches together creates the most maximized revenue potential. Running a few live promotions a year creates hype, awareness, injects fresh life into your course, and turns into a sweet sales spike in your Stripe dashboard. Inside Launch University, we’re handing over our launch playbook and plug-and-play Launch Campaigns. Use these to run chill launches when you feel inspired to (and no, you don’t have to turn off the evergreen while you do it!).

BONUS 

Audience Accelerator
Once you have your evergreen system in place and chill launches planned, it’s time to pour fuel on the fire with accelerated lead growth. You’ll go into the Audience Accelerator and select a “Lead Gen Sprint” each quarter to work on. These sprints include a variety of organic and paid marketing strategies to help you effectively grow your audience

HOW DOES THIS SOUND?
THE RESULTS
01 Welcoming new students consistently into your offers and knowing they are being sold 24/7.

02 Launches that feel creative and fun, not stressful or lacklustre.

03 Audience growth strategies and email list building that feels intentional and worth it.

04 Understanding how to use metrics in your business to make data-driven decisions.

05 Increasing monthly revenue with a comprehensive offer suite and diversified ways for people to purchase.

HOW IT WORKS

NO. 01
The Curriculum
The Passive Project includes a comprehensive curriculum with video lessons, templates and tools that you will use to build your evergreen ecosystem, run launches, grow your audience, and streamline your operations.

NO. 02
The Calls
Every month you’ll join a live group call with Gemma, where she will share new insights, behind-the-scenes of her business, new training, and dive into student Q&As. Besides Gemma’s calls, you will also get access to live calls with members of our Coaching Team for additional feedback and support.

NO. 03
The Community
The Passive Project isn’t just offering a course; it’s inviting you into an engaged, dynamic community of like-minded entrepreneurs. You know that saying – ‘your network is your net worth’? By joining us, you’re expanding your professional circle. We will help facilitate you teaming up for joint ventures, sharing visibility opportunities, and more. This isn’t just a group of ambitious peers – it’s your future collaborators, your sounding board, and your pathway to new opportunities.

What do you want your business to look like a year from now?
GO FROM “COURSE CREATOR” TO CEO.

ELLEN MACKENZIE, SOCIAL MEDIA STRATEGIST
“My funnel is converting at 2% with cold traffic and my course sales went from $22k to $85k within a year!”
Learning Gemma’s strategy on how to do webinars resulted in a 7% conversion rate when I ran it live! PP completely changed the way I teach webinars and sell my offers. I always thought I ran “good” webinars but now my mind has been blown. I now have it on an evergreen funnel that’s converting at 2% with cold traffic and I’ve 4X’d my course sales in one year, from $22k to $85k!

MEG SVEC, BAKERY BUSINESS ACADEMY
“I’m on track to do $250k this year. You changed my life, Gemma!”
Gemma has a completely no-nonsense approach to scaling and operating an online business. I appreciated that she’s also a mom and understands the balance of running multiple businesses while juggling family life.  I’m on track to do $250,000 by the end of this year, which is just crazy! I was looking back at the goal I set at the beginning of the year and it was to make $50,000. That’s how fast this has all happened.

“Gemma is relatable and smart as hell. I love her transparency. She’s out there trying new things and then sharing what she learns so that we benefit. I love that! ”
— Jacqui Acree, EFT Practitioner and Passive Project Student

Meet Your Elite Coaches:

Gemma Bonham-Carter

Creator of The Passive Project and the blogger-turned-business strategist who grew her own 7-fig/year business with two kids, a small team, and part-time hours.

 Chelsea Wallace
Launch Expert and Copywriter since 2016 who has worked behind the scenes on some of the biggest launches in the industry. Chelsea is the Lead Coach inside of Passive Project and is always available for support and feedback in our community.

 Melissa Litchfield
Founder of Litchfield Media, a well-known paid ads agency for course creators and coaches. Melissa and her team run ad campaigns for various 6- and 7-figure entrepreneurs, including Gemma’s!

 Samantha Ste Marie
While not exactly a Coach, Samantha is the Project Manager for Passive Project and is an expert in all things systems and automation. She’s behind the scenes bringing Elevate to life each month and so much more.

“Inside PP, I never feel like just another member.  My questions get answered and Gemma is constantly challenging and coaching the members to win as course creators. ”

One recent win was when I took Gemma up on her challenge to create and sell a Black Friday offer and I made $6.5K in 7 days on this beta product! Gemma’s an open book and always willing to share what she’s also learning and working on in her business.

– DESOLA DAVIS, DESOLADAVIS.COM

TRAVEL OBSESSED, ENNEAGRAM 3, MG, REAL ESTATE INVESTOR, NATURE LOVER
Hi, I’m Gemma, Your BFF + New Course Coach.

In 2017, I created and launched my first course for bloggers. And even though I only made a few thousand bucks from it, I was hooked. I saw that using online courses, where I didn’t have to trade my time for dollars, was how I wanted to grow my business. Six years later, and multiple millions in revenue since, I have nailed the sweet spot. I work 25 hours/week, employ a lean team, have a great profit margin, and love what I get to do every day.

I CAN HELP BECAUSE I’VE BEEN THERE
With my first course, I didn’t know how to consistently make sales.
Getting founding students is amazing, but the launch-to-launch rollercoaster was inconsistent, unpredictable, and not easily scalable. Waiting until the next “open cart” to welcome students meant huge gaps between sales and I hated having all my eggs in one basket.

Instead, I discovered that building a robust evergreen system that sells my courses 24/7 (while still throwing in a fun launch every now and again) was the secret to maximizing sales.

The Passive Project is the only one of its kind because…
WE BRING TOGETHER EVERGREEN + LAUNCHING + MARKETING.

Some coaches teach their method of “going evergreen”, while others walk you through a launch style to plug and play into your business, and others focus only on audience growth.

And while all of those are great, the magic really happens when you strategically combine the strategies together.

This is why we focus on building out my 3-part hybrid system inside The Passive Project (I call it the “Triple Threat”… because it really is!).

AND WE DO IT ALONGSIDE YOU.

The Passive Project is not a self-study program. You can take the curriculum at your own pace, but we are here to help and coach you through it.

Inside the Members’ Lounge, you get access to monthly calls, support, and feedback. The Lounge is always buzzing with conversation, collabs, and connections.

And because we know things are changing so rapidly in the digital marketing and online course space, this is why we share the real, raw, behind-the-scenes of what’s working (and not working) now. There is no program where I share the full, transparent look at what’s happening in my business like I do inside Passive Project. This is your pass to it all.

The value is incredible. All you need to do is make the decision to join.

THIS PROGRAM INCLUDES

EVERYTHING

you need

TO GO BIG WITH YOUR COURSE BUSINESS

You have the vision. Let me hand you the strategy to make it a reality…

If you want this to be the year that you finally commit to:

Creating a life-changing business.
Building a system that will increase your sales.
Attracting your dream clients and working on a business that lights you up.
Building a hands-off sales system so you can spend more time operating in your zone of genius.
Creating and sustaining processes and systems for added efficiency and profitability.
Feeling more balanced, and rested, and in alignment with what you’re wanting to create for your life.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2.  The Passive Project Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.