Melanie Lea – Powerhouse Web Designer

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Powerhouse Web Designer , Melanie Lea – Powerhouse Web Designer download

Melanie Lea – Powerhouse Web Designer

Powerhouse Web Designer
— A business course for web designers —
Learn how to use Dubsado and my client-tested template library to automate your client systems, save 10+ hours per project and deliver a $5k+ web design experience.

 

There are 5 major client processes every web designer should “set and forget” so they can focus their time on marketing and taking care of clients.

— PROCESS #01
Lead generation
You need a simple way to start generating leads ASAP that doesn’t require you to spend weeks planning and building out an email marketing freebie.
 
— PROCESS #02
Your booking process
You need a repeatable workflow for your proposal, contract and invoicing that gets clients to book FAST and doesn’t take hours to set up each time.

— PROCESS #03
Content collection
Collecting website content is the MOST UNIVERSAL PROBLEM that web designers face.

— PROCESS #04
Presentation & feedback
Present your website designs in a way so clients KNOW you’re the website expert! Help them give you feedback in a thoughtful, organized way.

 
— PROCESS #05
Offboarding
Once a client goes through your design process, this is your chance to grab a testimonial, get a referral or book repeat work (without having to get super visible or consistent with your content).

Inside Powerhouse Web Designer you’ll get Dubsado tech guidance and access to 50+ templates to streamline all 5 of these client processes quickly!

Sara raised her rates by 250% and went from zero leads to 5-10/mo WITHOUT spending hours and hours marketing her business:
“My business was pretty new when I joined PWD and you’ve saved me WEEKS of figuring it all out on my own. Since starting I’ve raised my prices from 800€ to 2100€ (and will continue to raise them) and I’ve gone from 0 leads to 5-10 a month without a lot of marketing effort at all. I’ve also booked my 3 biggest projects ever!”

 

Are you ready for these types of results?

My template library is the secret sauce to seeing results quickly.

There are over 50 templates inside the course, including:

• A sales call script to guide your discovery calls and impress your potential clients
• My website copy prompts to help clients turn in their content on time
• Canned emails for payment/task reminders, onboarding/offboarding clients and more!

Nothing you create will be from scratch! You’ll have my templates and swipe copy as the jumping off point for all your major client processes!

 

Thoughtful client touchpoints are essential for creating a $5k+ web design experience.
The canned emails, swipe copy and templates inside Powerhouse Web Designer are the secret to elevating your processes and prices in a matter of weeks instead of months or years!
Jodi said that Powerhouse is the most important course she took for her web design business! Wanna see how the course helped her raise her rates?

 

Use Powerhouse Web Designer to

• Increase your rates
• Provide a thoughtful client experience
• Get more leads
• Streamline your client processes
• Automate your workflows
• Build trust and impress clients

How can PWD help you save 10+ hours of time per project?

• You’ll set up a SIMPLE, repeatable process that saves time immediately and in the future as you get into a flow with your new streamlined systems.
• You’ll learn how to use 2-3 tools to create powerful workflow automation that does all the admin work for you (like sending emails and reminders to clients). This frees up time, creativity and brain space to focus on clients, marketing your business or just plain ol’ relaxing like a boss.
• Nothing is created from scratch! You get 50+ scripts, canned emails and plug-and-play templates to use every step of the way.

It’s not about forcing you to do things MY WAY. It’s about giving you simple but thorough strategies you can use to create structure and flow in your business:

 

 

How does PWD help you raise your prices to $5k+?

You’ll create a repeatable, top-notch client experience.
Inside PWD you’ll have scripts, canned emails, plug-and-play templates and Dubsado tech tutorials that show you how to automate and streamline your client processes from start to finish. Every single project will get the same thoughtful touchpoints, support and attention from you!

You’ll realize you’re not “just” designing a website for clients.
I’m gonna help you uncover all the work you put into your projects so you can see just how much you’re pouring into each and every client. Once you understand that you’re not “just” designing a website, you’ll realize your services deserve higher prices. I have exercises and lessons in the course to help you articulate your value to clients, too 🙂

You’ll increase the value of your services by offering better website designs.
Inside PWD you’ll get access to two major value-adds that allow you to increase your prices: copywriting support and website strategy. It’ll be kinda hard not to charge (or build up to) $5k+ for your services!

 
But for real, web designers have increased their prices by $500-$1000 immediately after joining.
And it’s not a complicated thing to do, either…

Most web designers’ BIGGEST income opportunity is in streamlining their content collection process.

You need to help your clients understand WHAT THE HECK TO SAY ON THEIR WEBSITES.

Think about it. As a website expert, isn’t this something you should DEFINITELY be helping clients with?
Design can only take a website so far. You have to pair good design with thoughtful copy. And guess what?

Your clients have all the info for their copy stored inside their heads! They just need help getting it organized.

When you give clients prompts to help them unpack it all, the process becomes easier for clients and helps them turn in their content on time.

 

“I understood your copywriting template and process immediately and I’m now able to offer more strategic design and deliver so much more value to my clients. I raised my prices by $1,000 right away and just booked a project for MORE THAN $4,000. This is such a game-changer!”
CELESTE

 

What is the Website Content Guide exactly?
It’s something you send clients to help them unpack the most important components of their website copy. You take those answers and compose the final content for them, showcasing copy and design together as one complete package.

 

LET’S TALK ABOUT YOUR EXTRA INCOME POTENTIAL
When you offer this level of copywriting support, you’re elevating your design process into something new.
How much extra income could you generate if you charged $200, $500 or $1,000 for adding more copywriting support to your design process?

 

Are ya ready to step into the CEO role of your business?

CEOS ARE VISIONARIES…

Let me help you set your vision and get into the right mindset.

WHO TAKE CHARGE OF THEIR TIME…

I’ll show you how to organize your calendar and start to book out.

AND DELIVER A GREAT PRODUCT.

You need a streamlined client experience to back up your $5k+ prices.

When I asked students about their CEO and entrepreneurship wins, here’s what they had to say!

“My biggest win was…”

• Mapping out my vision and income!
• Recognizing the mindset blocks I have and organizing my calendar!
• Feeling more organized with time blocks and project management!
• I MADE A SCHEDULE! I have never done this before! It’s a miracle.
• Getting clarity on where my negative mindset comes from!
• Setting out a solid schedule that makes me feel like I’m stepping into the role of CEO and taking it seriously. For the first time, I considered my personal holidays and project slots to keep on top of time management!
• Figuring out what I want my life to look like, and working on my schedule!
• I finally feel like I don’t need to be guilty about having free time in my day. No time is wasted when it’s scheduled!

 

THE POWERHOUSE FRAMEWORK

Powerhouse Web Designer gives you quick results because of the 4-step framework.
The Powerhouse Framework helps you focus your effort, energy and time by building out your processes like a pyramid.

• STEP 1 is at the bottom to lay your business system foundations
• STEP 2 builds on the work from step 1 (and prepares you for step 3)
• STEP 3 is where a LOT of the magic happens
• And STEP 4 aallll the way at the top doesn’t become a priority until everything else is in place

 

— THE FRAMEWORK STEPS —

Clarify your foundations
Before you can build out systems, you have to have a solid foundation to build from.

Equip with the right tools
Because smart tools and templates give you your time and energy back.

Build your essential systems
Because you need a client-forward process rooted in clear communication and VIP service.

Optimize for growth
With the essentials in place you can focus on projects that increase your value + bottom line.

 

WORDS FROM CARLY

“My biggest win was repackaging my services with the simple add-on structure! I’ve been struggling so much with simplifying this – the course exercises made it easy and I loved using your project process as a jumping off point!”

 

A mega-course of simple strategies for your web design business!

What You’ll Find Inside
Avoid overwhelm, save time and get your web design business streamlined quickly by following the 4-step Powerhouse framework. Here’s a peek at the modules, lessons and templates inside Powerhouse Web Designer.

Step 01: Clarify
We start with clarifying your vision because this is where the real magic happens! You’ll spend HALF your time inside PWD covering this step because this is how you build a business that works for you (step 1 is reflective, steps 2-4 are more plug-and-play).

MODULE 01 —

Get organized
Creative entrepreneur mindset

Map your vision and income

Organize your business tasks and schedule
MODULE 02 —

Set your foundation
Create packages + add-ons

Outline your process + timeline

Determine your rates
MODULE 03 —

Market yourself
Map your ideal client and learn about the buyer journey

Develop your “it factor”

Create your marketing + sales plan
Templates + resources: vision + income worksheet, organized business worksheet, map your schedule worksheet, package and process worksheets, ideal client + market research worksheet, buyer journey worksheet, developing your it factor worksheet, marketing + sales game plan, my service guide + service guide planning worksheet

Step 02: Equip
One of the most overwhelming things about running a design business is figuring out your tools and tech. THERE ARE SO MANY OPTIONS! We’ll set up the tech basics in this module and get all your workflows set up for success.

MODULE 01 —

Tools + tech

Dubsado basics

Dubsado canned emails

Dubsado packages

Setting up your online scheduler in Dubsado

Setting up a project template in Asana

 

Templates + resources: 30 canned client emails, Asana* project template

*Asana template can be adapted to your project management tool of choice
 

Step 03: Build

This step is where you build out the major systems of your business. Once you have the following systems streamlined, you’re gonna be left with SO MUCH time and energy to be creative, focus on your clients and market your business.

MODULE 01 —

Getting clients
How to set up your “new lead intake questionnaire”

How to set up your lead capture form

How to nail your discovery calls
MODULE 02 —

Your booking process
How to set up your proposal + contract templates in Dubsado

How to prep your project systems

How to set up a client onboarding workflow in Dubsado
MODULE 03 —

Collecting content
Laying the groundwork for a streamlined content collection process

How to set up your client homework

How to tweak your process to develop a voice + tone for your client

Form the final copy for your clients
MODULE 04 —

Presenting work & gathering feedback
How to present your website projects

How to guide the feedback process
MODULE 05 —

Offboarding clients
How to wrap up your projects like a champ

Templates + resources: New lead intake questionnaire, lead capture form sample, sales call meeting agenda, canned emails, proposal sample, contract sample, Website Content Guide, voice + tone exercises, presentation + feedback form sample, project wrap up checklist, project feedback form (to send clients)

Step 04: Optimize
Once you work through the first 3 steps it’s time to OPTIMIZE your business. This step is where you pick ONE “level up” project to focus on at a time until your business is completely optimized.

MODULE 01 —

Optimize your website & portfolio
I want the whole internet to clearly know what “your thing” is and how to book with you! We’ll cover messaging on your website, creating a portfolio that sells and increasing traffic to your website.

MODULE 02 —
Optimize your sales funnel
This is where we take the simple sales funnel you created during step 3 and upgrade the crap out of it so that it’s extra magical and attractive to your ideal client 🙂 10+ pages of step-by-step instructions and examples!

MODULE 03 —
Add website strategy to your process
Add MAJOR VALUE to your services and increase your prices with confidence! You’ll get a strategy call script and lessons on mapping out your client’s website strategy so you can deliver better results.

MODULE 04 —
Client leveraging
You work REALLY hard to get clients, so why not leverage those relationships to get new ones? I’ll show you how to set up a SIMPLE low-tech referral system that allows you to use the network you already have, using nothing more than a simple spreadsheet and a canned email.

MODULE 05 —
Diversify your income
It can be good to develop ongoing services and supplementary services (or even digital products) to create recurring revenue and stabilize your business. I’ll show you how to present your ongoing services or develop + sell a simple evergreen product to diversify your income!

MODULE 06 —
Advanced Dubsado set up
Dubsado is a SUPER robust tool but we only cover need-to-know information in the first 3 steps (to save your sanity). You can use this module in step 4 to dive deeper into the tool and learn extra ways you can use Dubsado to streamline your processes and workflows.

MODULE 07 —
Hiring support
In this module you’ll think about what support would be most helpful as you build out your team. We’ll go over where to find these people, how to create a job posting, what to ask during interviews and other things to think about as you hire support for your business!

MODULE 08 —
Metrics & data
Collecting data helps you understand your growth and empowers you to make better decisions for your business! I’ll break all of that down for you and give you simple spreadsheets you can use to track your progress and keep an accurate pulse on the health of your business.

Templates + resources: Strategy call meeting agenda, referral system swipe copy to send your clients, design credit tracking spreadsheet, canned emails, ongoing service ideas, Dubsado tip library, hiring worksheet, weekly business metric spreadsheet

“I’ve gone from not charging enough and working every morning, noon and night to having a streamlined system for my leads, projects and getting referrals in 2 weeks flat. The step-by-step framework is what really propelled me forward. It’s all the things that I knew I needed to build into my business, but had no effing clue how to do. I’ve increased my prices by 300% since joining!”
– AMANDA

 

☻ OH YEAH THERE’S A BONUS SECTION ☻

Guest expert trainings to supercharge your design business

Increase the value of your design work

5 design secrets to help you charge $5,000+ for your websites with Cami Farey
How to work less and make more money by adding sales funnel design to your services with Christen Turner
Creating responsive Squarespace websites: tips, tricks + tutorials from 4 Squarespace experts

Market your design business
Create your $5k+ offer with me and Kelsey from Pinegate Road
5 ways to increase traffic to your website (without ads) with Charlotte O’Hara
How to write profitable web copy for your clients with Hunter Niland Welling
Using Pinterest to build traffic and generate leads with Kayla Watkins
Packaging your WordPress offers with Andy Cabasso

Set up your other business systems
Contract basics: what freelancers should know with Liz Stapleton
Profitable Money System: a 3-part framework to master your bookkeeping in under 30 minutes a month with Meredith Rines, CFP
3 easy ways to increase productivity by adjusting your workspace with Jessica Hardin
Creating a seamless flow between Dubsado + other business tools with Rae Targos

 

WORDS FROM CARLY

“My biggest win was repackaging my services with the simple add-on structure! I’ve been struggling so much with simplifying this – the course exercises made it easy and I loved using your project process as a jumping off point!”

 

Let’s talk about Dubsado   really quick.
Dubsado is the tool I recommend inside PWD so you can build efficiency into your day-to-day and deliver important paperwork to clients — like presentations, intake questionnaires, contracts, invoices and proposals.

 

Here’s how to know if PWD is for you…

• You want aaaalllllll the business templates and workflows from a seasoned freelance web designer
• You want to learn how to incorporate strategy into your design process
• You’re confused or overwhelmed by the BUSINESS side of being a freelance web designer
• You’re tired of experimenting and just want a simple, efficient way to do things
• You wanna learn how to streamline your projects and client experience so you spend more time focusing on design and less time on soul-zapping admin tasks
• You’re tired of chasing down website content
• You want more of your time back
• You want a shortcut to running a thriving web design business. Avoid the mistakes I made and go straight to good vibes only!

 

Powerhouse is not the best fit if:

• You need a course that teaches you how to design a website. This isn’t a course about design, but rather a course about business, mindset and strategy for web designers!
• You’re not ready to put in the work. I’m peeling back the layers of my business and giving all the tools you need to create your own successful web design biz, but you’ll only get what you put in!

 

“You really understand what roadblocks to anticipate with clients and your guidance, templates and swipe copy have been absolute game changers!”
MEGAN

“This is so informative! I can’t believe I didn’t know this stuff before. I am glad it’s in a format that will help me come back to it later as needed.”
CRYSTAL

 

So who am I, exactly?
I’m Melanie! A self-taught designer and college dropout from a small southern town in the US (seriously the population is only 176 people and you STILL can’t get good wifi there).

Let’s start with some quick facts:

• I started a lifestyle and design blog back in 2012 and “stumbled” into my first design clients through it on accident.
• I freelanced on the side for a few years (mostly figuring things out and wasting time doubting myself) then went full-time in 2016 right off the bat with multiple 4-figure pricing.
• By 2017 I doubled my prices and started charging $5k+ for my website designs (because I learned website strategy and increased the copywriting support I provided to clients).
• By 2018 most of my income came from repeat work from past customers who loved working with me, and the rest mostly came from referrals of past clients who loved working with me 🙂

I realized if I focused on 1) taking the BEST POSSIBLE CARE of my clients and 2) prioritizing my creativity…I’d deliver better results and not have to spend so much time on social media trying to attract new clients.

It meant that a simple process with thoughtful client touchpoints could actually be enough to grow my design business in an easy, natural way that felt right!

I obviously figured it out.
I got the clients. I stabilized my income. I made a name for myself and created a business that supported the life I wanted.

I did it through YEARS of experimenting and piecing together whatever I could glean from others. I worked through overwhelm, low self-confidence and lack of experience. And it eventually became easy 🙂

But I don’t want you to wait years to have a business that feels easy! I don’t want you to doubt yourself or charge less than what you need to survive.

I’d love to share everything I know with you inside Powerhouse Web Designer!

I DESIGNED THIS COURSE TO BE A NO-BRAINER.
5 ways Powerhouse Web Designer multiplies your money
A handy list I’ve compiled so you feel as confident as possible making this investment in yourself ♥︎

 

1. THE COURSE HELPS YOU CREATE A HIGH-END, DONE-FOR-YOU SERVICE THAT COMMANDS PREMIUM PRICES.

As past student Jodi will tell you, “I was able to raise my rates after I developed a refined, streamlined process that creates a wonderful client experience. Knowing I can provide this level of service gives me the ability to CHARGE MORE and create a very white glove service. I made back the cost of the course in 1-2 website bookings!”

2. YOU’LL UNCOVER THE TRUE VALUE OF YOUR SERVICES.

One of the first things we do in PWD is uncover the value of your services in your eyes so you can see how much you pour into your clients! If you don’t fully believe your services are worth much, your services will be harder to sell. Once you see the real value you provide, you simply can’t let yourself charge so little and you’ll be able to confidently position and sell your services.

3. YOU’LL LEARN HOW TO POSITION YOURSELF IN REAL, CLIENT-ATTRACTING WAYS.

After creating a streamlined service AND uncovering your value, you’re able to position and sell your offers in real, IMPACTFUL ways.

4. YOU’LL SET UP A PAYMENT REMINDER SYSTEM THAT GETS YOU PAID ON TIME.

We always think getting clients is the hardest part of running a business…but if you’re like most designers I talk to, getting clients to pay ON TIME is an even bigger pain in the ass. Past PWD alumni Shawn said she especially loved the payment reminders from the course because she had $8k in payments due and EVERYONE was actually paying on time!

5. YOU’LL FREE UP YOUR TIME SO YOU CAN CREATE MORE ROOM TO RECEIVE ✨

This is huge. You want more income and abundance in your life, but do you have any room to RECEIVE it? I spent yeeeears piecing things together, making SO many mistakes. This course was designed to help you get all the energy drains off your plate so you can EXPAND and THRIVE.

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Powerhouse Web Designer Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.