Jyll Saskin Gales – Inside Google Ads

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Inside Google Ads , Jyll Saskin Gales – Inside Google Ads download

Jyll Saskin Gales – Inside Google Ads

Inside Google Ads
Become a Google Ads Expert. Let an ex-Googler show you how to make Google Ads work for your business.

“Thanks to you, my client was able to double their conversion volume while still remaining profitable!”
In this program you’ll learn insider tips for Google Ads success from me, Jyll — former Google employee, certified Google Partner and digital marketing instructor. And get the confidence to handle any campaign, budget, or target independently and successfully.

You’re ready to become an Insider if…

• You create and run Google Ads for clients, to grow your business, or in your 9-5
• You feel like you kinda know what you’re doing, but want to feel like you’ve got this
• You’re overwhelmed by the amount of information out there and want Google Ads training and guidance from someone who knows their stuff
• You want to build, manage, and optimize ads like an expert — and get results

Is this course right for you?
Here’s what my current members have to say about Inside Google Ads

Learn everything you need to know to master Google Ads
Get instant access to 100+ lessons, with new ones added all the time!

1 Welcome!

• Welcome from Jyll
• I’m a beginner! Where do I get started?

2 Campaign setup: Step-by-step tutorials

• Setting up a Search campaign in 2024
• Setting up a Display campaign
• Setting up a Demand Gen campaign
• Setting up a Video campaign
• Setting up a Shopping campaign
• Setting up Performance Max Campaigns (Ecommerce)
• Setting up a Lead Gen Performance Max campaign

3 Getting started in a Google Ads account

• Google Ads interface: a tour
• Search Impression Share
• Columns
• Segments
• Reach vs Efficiency metrics
• Account structure
• Granting account access

4 Data Foundations: Conversions, Attribution, Audiences

• Conversion tracking
• Shopify & Google Ads
• Google Tag Manager
• Remarketing & Similar Audiences setup
• Linking Google products
• Data-driven Attribution (DDA)

5 Targeting: Keywords & Audiences

• Keyword match types
• Negative keywords & how to optimize your keywords
• Quality Score
• All about audiences *UPDATED*
• Custom audiences
• Optimized targeting & audience expansion

6 Ads

• Responsive Search Ads
• Dynamic Keyword Insertion
• Call ads

7 Bidding & Budgets

• Bid strategies
• How budgets work in Google Ads
• Shared budgets and Portfolio bid strategies

8 Formats

• YouTube Ads 101
• YouTube Ad Formats
• Performance Max

9 Campaign optimization: step-by-step tutorials

• How to optimize a Search campaign
• How to optimize a Discovery campaign

10 Ecommerce & Google Merchant Center

• Merchant Center overview
• Dynamic Remarketing
• Filtering products in a Shopping or Performance Max campaign

11 B2B & Lead Generation

• Google Ads for B2B audiences

12 Google Analytics

• Setting up Google Analytics for Google Ads
• Setting up a GA4 property
• UTM Parameters

13 Planning & Insights

• Audience Manager: How to get free audience insights
• Keyword Planner: How to find keywords & budget your Search campaigns
• Google Trends: The most underrated insights tools
• Tips for new product launches

14 Troubleshooting common challenges

• How to find answers to your Google Ads questions
• My campaign is active, but it’s not serving any impressions
• How do I audit a Google Ads account?
• I’m not hitting my ROAS goal
• How to increase ROAS
• How to decrease CPA
• I have a small budget, and CPCs in my industry are expensive
• Google Ads & Google Analytics conversion reporting doesn’t match
• Do I need to translate my keywords to show ads in other languages?
• Can you send me a receipt? Can I change my subscription plan for Inside Google Ads?

15 Steal these templates!

• Responsive Search Ad template
• Google Ads Account Audit template
• YouTube Ads Cheat Sheet: Formats & Subtypes

16 Monthly Meet Recordings

• 2024-Apr: Video Campaigns in 2024
• 2024-Mar: Generative AI in Google Ads
• 2024-Feb: Running Effective Experiments
• 2024-Jan: Getting the best insights out of Google Ads
• 2023-Dec: Strategies for B2B Success
• 2023-Nov: Looker Studio for Google Ads
• 2023-Oct: One month until Black Friday
• 2023-Sep: What’s new with Search in 2023
• 2023-Aug: NEW Demand Gen campaigns
• 2023-Jul: Performance Max Town Hall w/Menachem Ani
• 2023-Jun: WTF is going on with keywords?!
• 2023-May Google Marketing Live recap w/Tod Maffin
• 2023-Apr: Account Audits ft. Amalia Fowler
• 2023-Mar: Targeting changes
• 2023-Feb: Landing page optimization ft. Google guest!
• 2023-Jan: Display & Discovery ads
• 2022-Dec: Planning for success
• 2022-Nov: Ad disapprovals ft. Navah Hopkins
• 2022-Oct: B2B strategies for success with Google Ads
• 2022-Sept: Shopping optimization ft. Google guest!
• 2022-Aug: Performance Max
• 2022-Jul: Everything you need to know about audiences
• 2022-Jun: All about video
• 2022-May: Google Marketing Live recap with Tod Maffin
• 2022-Apr: Creating great ads
• 2022-Mar: How to work with your Google Rep
• 2022-Feb: Is automation your friend or foe?

17 Archive

• What is the archive?
• Granting account access
• Setting up a Performance Max campaign (Lead Gen)
• Setting up a Performance Max campaign (Ecommerce)
• Setting up a Search campaign
• Setting up a Discovery campaign
• Setting up a YouTube campaign
• Keyword match types
• Performance Max – Part 1: Setting up a campaign
• Performance Max – Part 1b: Adjusting the first campaign setup
• Performance Max – Part 1c: Setting up 2 more campaigns
• Performance Max – Part 2: Reviewing performance after 2 days
• Performance Max: 1-week review

Imagine if…
Creating Google Ads campaigns felt intuitive and easy
You had the confidence to build and optimize campaigns on your own
You knew how to troubleshoot when things went wrong
You spent less time learning and more time building out your campaigns and measuring their performance
You were able to get better results with a few small changes
You became known as the “go-to” Google Ads person in your network

You can’t Google this. Seriously.
You won’t find this advice by doing free courses, Googling (even if you’re really good), or falling down a YouTube rabbit hole. Why? You’ve gotta know what you’re looking for — and who you can trust to answer your questions.

With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons, guided by a Google Ads expert. It’s all about how to work with, not against the platform to get the best out of it.

I’m Jyll, and I make marketing simple for entrepreneurs
I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses. Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

These days, over 50,000 people follow me for my bite-sized, actionable Google Ads tips on TikTok. I know all the ups and downs, all the insider info. And I’m here to share it with you, via digestible, actionable and up-to-date lessons, whether you’ve been optimising ads for ten minutes or ten years.

My training workshops start at $1500 an hour. For a fraction of the price, you’ll get my Google Ads expertise for an entire year.

Bite-sized lessons, big gains
It’s not just about the theory. I’ll dive right into the platform and show you everything you might’ve missed. We’ll cover practical topics where I’ll take you inside Google Ads, so you learn how to implement my tips in short, easy-to-follow lessons.

Learn practical, no-nonsense ways to:

• Improve your Quality Score
• Set up your account like a Google Pro
• Work with budgets of any size
• Choose effective bid strategies for your campaigns
• Troubleshoot typical challenges, like traffic drops or cost spikes
• Build better responsive search ads
• Capture leads for service-based businesses
• Forecast and plan your campaigns using Google’s tools

And so much more!

Commonly Asked Questions:

1. Business Model Innovation: Acknowledge the reality of a legitimate enterprise! Our approach involves the coordination of a collective purchase, in which the costs are shared among the participants. We utilize this cash to acquire renowned courses from sale pages and make them accessible to individuals with restricted financial resources. Our clients appreciate the affordability and accessibility we provide, despite the authors’ concerns.
2. Inside Google Ads Course

• There are no scheduled coaching calls or sessions with the author.
• Access to the author’s private Facebook group or web portal is not permitted.
• No access to the author’s private membership forum.
• There is no direct email support available from the author or their team.